Recently, Chery Automobile and Tuanche.com formally signed a strategic cooperation agreement. The two parties will focus on the scenario-based marketing model, jointly create a new retail alliance between OEMs and e-commerce platforms, reconstruct consumption scenarios, and help consumption upgrades. By aggregating the core advantages of both parties, Let more young people have a wonderful car life in advance. Regarding this cooperation, Wen Wei, CEO of Tuanche.com, said: “Chery Automobile is a leader in its own brand, and Tuanche.com’s scene and digital marketing methods will better help Tiggo 7i become popular all over the country.”
Tuanche.com is a leading auto trading and service platform. It deploys a new retail strategy around auto trading scenarios and builds a complete auto trading service ecological chain. Its main products include scene-based auto marketing platforms and virtual dealer services. In addition, Tuanche.com has also worked with partners in finance, insurance, and aftermarket to create an auto consumption ecosystem based on new retail scenarios.
In recent years, in the mobile Internet era where the new economic model is running ahead, the auto industry is facing many challenges from various aspects, such as slow sales growth, difficulty in sinking third- and fourth-tier markets, and rising customer acquisition costs for dealers. At the same time, as the car buying group becomes younger, the way of buying cars is constantly optimized and upgraded.
Faced with the current downward trend of the automobile consumer market and younger consumption, Chery Automobile, which has always adhered to the vision of “creating an excellent brand with ingenuity”, is also aiming at young consumer groups who have grown up in the digital environment. Transformation in the direction of unionization. On the one hand, in terms of new product design, it is more youthful and fashionable, and at the same time, a large number of the latest cutting-edge intelligent interconnection technology is applied, so that the young and new generation who dare to try new things can fully enjoy the driving experience in the digital age. On the other hand, in terms of marketing, vigorously build a digital marketing system, strive to maximize the “funnel” of consumer customer acquisition data, simultaneously pursue the precision of marketing activities, and the sceneization of online experience.
This in-depth strategic alliance with Tuanche.com will further unlock the code of Chery’s new retail, break through regional and information barriers through the closed loop of new retail marketing, and realize the deep sinking of channels. In addition, the cooperation between the two parties will further expand Chery’s auto sales Network and channels, rich application scenarios, can cover users more accurately, effectively solve the marketing blind spots under the traditional model, and bring users a more standardized and convenient car purchase platform. For consumers, it can reduce the non-monetary costs in the process of choosing and buying a car. And it can save the time and energy spent on searching, asking prices, comparing models, etc.
It is reported that on June 28, the first product Tiggo 7i launched by Chery Automobile’s new retail outlets was sold in Dianchedi, Industrial and Commercial Bank of China, Postal Savings Bank of China, Ping An Bank, Autohome, SF Express, Yixin, Dasouche, Youxin It was officially launched under the witness of 12 platforms including Xinxin, Tuanche.com, Peanut Haoche and Suning Automobile. As the beginning of Chery’s new retail, Tiggo 7i has an official guide price of 115,800 yuan, is equipped with a 1.5T engine that meets the National VI standard, and has achieved a number of configuration upgrades. At the same time, Chery Automobile provides triple car purchase privileges for the Tiggo 7i model.
As the mainstay of Chinese auto brands, Chery Automobile has 22 years of technology accumulation and the trust of more than 7.5 million users worldwide. Chery Automobile, adhering to the vision of “creating an excellent brand with ingenuity”, has been targeting young consumers who have grown up in the digital environment. Transform to younger, smarter and more connected. With mature and reliable product performance, Tiggo 7 has established a good reputation for high quality and high performance in the market at the same level since its launch in 2016. This time, Tiggo 7i accurately grasped the car buying needs of young people, and provided more value-added choices for consumers who pursue quality of life. With the launch of Tiggo 7i, the pace of Chery’s product deployment is accelerating, and the market performance is worth looking forward to.
This time, Chery Automobile and Tuanche.com jointly explore new retailing of automobiles, which not only leads the innovation and upgrading of the marketing model of the automobile industry, but also will further boost Chery’s sales growth in 2019.
