On December 28, Chery Group launched a new energy strategic model. The S61, the second pure electric SUV equipped with a lightweight all-aluminum body, launched on the LFS platform of Chery New Energy rolled off the production line in Wuhu, Anhui. The S61 has a wheelbase of 2805mm and is an A-class pure electric SUV. It is expected to be launched in the first half of 2020, and the price may be in the range of 200,000 to 250,000 yuan.
As a brand-new high-end flagship model of Chery Group’s accelerated new energy strategic layout, S61 is a brand-new smart mobile terminal that integrates the latest cutting-edge technology independently developed by Chery New Energy in combination with consumer needs and aesthetic trends. The successful roll-off of this five-door, five-seater medium-to-large pure electric SUV not only further enriches the product matrix of Chery Group’s new energy passenger vehicles, but also marks the gradual transformation of Chery’s new energy brand into a new power, accelerating the “upward” brand strategy .
In terms of appearance, the overall design concept of the S61 comes from ocean waves, which is full of dynamics. The shape of the whole vehicle is like waves, flowing smoothly without losing the sense of power; the design of windmill-shaped luminous elements on the front face symbolizes the concept of alternative energy and sustainable development. At the same time, a large number of repetitive luminous elements also have a strong sense of the future ; The tail shape is an obvious sporty slip-back shape, which perfectly combines the dynamic sense and fluidity of the vehicle.
In terms of intelligent technology configuration, the S61 is built on the fourth-generation ultra-light intelligent interconnected electric platform of Chery New Energy, and adopts self-developed cutting-edge technology to further expand the advantages of in-vehicle intelligent technology. The S61 brings users a scene-based interactive experience with the advanced vehicle-mounted intelligent network connection system, including AI voice control, multi-screen interaction, air purification and other product configurations, so that intelligent interconnection can be integrated into every corner of travel life.
S6 is developed on the basis of Chery New Energy’s LFS pure electric platform, which integrates the world’s leading super lightweight body technology, and has the advantages of new architecture, high extension and sharing. On the one hand, the application ratio of high-strength aluminum alloy for the body is as high as 93%, achieving a balance between energy saving and safety. On the other hand, the high extensibility of the platform enables the length of the wheelbase to be adjusted between different values, covering all levels of models, including the capacity of the battery pack can also be expanded and adjusted, which can perfectly meet the diverse needs of consumers.
The Wuhu Chengnan Factory, where the S61 rolled off the assembly line, is located at the location of the national-level Wuhu New Energy Automobile Industry Cluster. Chery New Energy Vehicles, as a leading local new energy company, has led to the gathering of a number of supporting companies and related industries, continuously injecting “green momentum” into regional economic development. With the successful launch of S61, Chery New Energy Vehicles will continue to take root in Wuhu, integrate global resources to accelerate development, and realize the goal of becoming a globalized and world-class new energy enterprise with international competitiveness as soon as possible.
In the field of new energy vehicles, Chery is one of the earliest companies in China to develop new energy vehicles. At present, Chery Group has formed an all-round layout in the fields of new energy passenger vehicles, new energy logistics vehicles, new energy buses, and new energy special vehicles. In terms of new energy passenger vehicles, Chery has always maintained the leading brand advantage in the industry. The star model “Little Ant” is the first pure electric vehicle whose production and sales exceed 100,000 units based on the domestic positive research and development of pure electric platforms; in the field of commercial vehicles, Karry The new energy brand focuses on urban distribution logistics, branch logistics, online car-hailing and other market segments, and has launched a series of new energy products for different application scenarios. In 2018, Karry New Energy’s market share in the new energy commercial vehicle market reached 20%, ranking first in the industry.
It is understood that with the transformation of the automobile industry in the direction of “electrification, intelligence, networking and sharing”, Chery’s 2025 strategy China plans to focus on new energy, intelligent interconnection, Sharing travel and overseas business, creating brand new “New Energy Chery”, “Smart Internet Chery”, “Mobility Chery” and “Overseas Chery”. The new energy vehicle business has become one of the new tracks that Chery Group focuses on.
