With the new Land Rover Discovery Sport rolling off the production line, Chery Jaguar Land Rover Automobile Co., Ltd. (hereinafter referred to as “Chery Jaguar Land Rover”) officially completed the production of the 300,000th vehicle.
Mr. Murray Dietsch, President of Chery Jaguar Land Rover, said: “The roll-off of the 300,000th vehicle is an important phased result of Chery Jaguar Land Rover’s continuous promotion of the ‘smart+’ strategy, listening to the voice of China, and deepening the localization process; Another perfect display of system strength marks that Chery Jaguar Land Rover has entered a new stage of development.”
New Achievements in Intelligent Manufacturing The new Land Rover Discovery Sport is ready to go
As the 300,000th complete vehicle manufactured by Chery Jaguar Land Rover, the new Land Rover Discovery Sport is another masterpiece following the two fully upgraded products of the new-generation Range Rover Evoque and the new Jaguar XEL. The new Land Rover Discovery Sport uses five major technology upgrades to bring innovative product power with excellent performance, outstanding fuel economy and ultimate driving experience. The new car adopts the new PTA luxury transverse engine platform, is equipped with a 48-volt mild hybrid Ingenuity engine, is equipped with the second-generation ATRS all-terrain technology, and a new family-style interior and exterior design and practical technology.
Excellent products benefit from the continuous advancement of the “smart +” strategy. Chery Jaguar Land Rover made a forward-looking layout at the beginning of its establishment, integrated the advantages of traditional automobile manufacturing and intelligent manufacturing, took the lead in applying the industrial Internet to cover the needs of the entire industrial chain, actively implemented the “intelligence +” strategy, and built the Changshu production base into a leading intelligent Jaguar Land Rover “Global Model Factory”.
With the advent of the 5G era, Chery Jaguar Land Rover and China Unicom Jiangsu Branch signed a strategic cooperation agreement in April last year to deepen the combined application of the industrial Internet in the fields of manufacturing and intelligent driving, which will pave the way for Chery Jaguar Land Rover’s intelligent manufacturing. Upgrade empowerment.
Deeply plowing the local land and landing “Chinese voice”
As a high-end car company that produces and sells two luxury car brands at the same time, Chery Jaguar Land Rover has always adhered to the concept of “customer first”, insisted on cultivating the local market, and integrated localized voice with the strength of the global system. Discover the sports version, the new Jaguar XEL, the Jaguar XFL, and the new Jaguar E-PACE.
Chery Jaguar Land Rover not only fulfilled the market promise of “five new models in three years”, but also the global synchronous production of the new generation of Land Rover Range Rover Evoque and the design of “one car with two models” of the new Jaguar XEL are the voices of Chery Jaguar Land Rover’s landing of “China”. “Excellent results achieved. Through insights into the Chinese market and accumulated experience in local R&D, Chery Jaguar Land Rover has continuously improved its product R&D capabilities, exported voices from the Chinese market to the world, and continuously increased its influence.
While creating products that Chinese consumers love, Chery Jaguar Land Rover has always insisted on delivering “global unified quality”. The entire manufacturing process adopts intensive online and offline quality inspection and control, and builds collaborative quality management and traceability throughout the product life cycle to provide Chinese consumers with world-leading high-quality products.
Strong system strength drives the future of excellence
Since its establishment seven years ago, Chery Jaguar Land Rover has developed steadily all the way. It not only has four major vehicle workshops with leading domestic technology and the first domestic all-aluminum body workshop, but also built Jaguar Land Rover’s first overseas engine factory, quickly realizing the integration of locomotives. Continuously upgraded innovative technology and leading intelligent manufacturing capabilities have also made Chery Jaguar Land Rover return home with great reputation, successively winning the China Best Factory Award, Suzhou Mayor Quality Award, and Suzhou Smart Factory. At the same time, Chery Jaguar Land Rover has continuously consolidated its system strength and improved the construction of research and development, procurement, manufacturing, quality, marketing and talent systems. Chery Jaguar Land Rover has been certified as a Top Employer in China for two consecutive years and has become a luxury car company among the world’s top employers.
Facing the future, Chery Jaguar Land Rover will continue to promote the “smart +” strategy, focus on technology and control quality, and move towards a new model in China’s high-end automobile manufacturing field; continue to deploy “new four modernizations” to accelerate the development of new energy products, bringing consumers Luxury new energy driving experience of high-end brands; continue to deepen the product layout of dual brands, and continue to exceed the expectations of Chinese consumers with global quality products and excellent services.
Mr. Chen Xuefeng, Executive Vice President of Chery Jaguar Land Rover, said: “The 300,000th vehicle rolled off the production line is a memorable achievement and milestone for Chery Jaguar Land Rover, and it is also a new starting point and motivation. In 2020, represented by the new Land Rover Discovery Sport Innovative products, relying on strong comprehensive strength and excellent corporate culture, will accumulate sufficient development momentum for Chery Jaguar Land Rover and help the company start a new journey.”
