On August 17, representatives of the first batch of owners of Chery’s new generation of Tiggo 8 officially launched a public welfare scientific research trip to protect Platts wild horses and Bactrian wild camels with the theme of “Protecting the Home and Burning the Moment” in the West Lake National Nature Reserve in Dunhuang, Gansu. .
At the same time, Yang Shuo and his son, the new generation of Tiggo 8 image spokespersons, and media families were invited to walk into the Dunhuang West Lake National Nature Reserve in Gansu Province for this scientific research and public welfare activity.
During the four-day public welfare activity of the field expedition, the scientific expedition team members, under the guidance and leadership of the scientists in the reserve, assisted them in carrying out the field expedition. Chery Automobile also hopes to help Chery car owners and Friends from the media understand and help to protect rare and endangered species such as Przewalski’s wild horse and Bactrian camel. Chery also hopes to help the scientific research in the reserve by donating scientific research vehicles.
Entering Dunhuang, Chery went to the 22-year charity appointment
Gansu Dunhuang West Lake National Nature Reserve is a famous nature reserve for inland wetlands, desert ecosystems and wild animals and plants in my country. It is a green barrier for the survival and development of Dunhuang Oasis. The Mogao Grottoes, a world cultural heritage, are of great significance. The Przewalski’s wild horses and Bactrian camels currently living in the protected area are extremely rare and endangered species. They originally only existed in the Zhungeer Basin in Xinjiang, China and the horse mane at the junction of Gansu and Inner Mongolia. Mountain area.
As a banner of an independent brand in China’s automobile industry, Chery Automobile has always adhered to the development concept of independent research and development and building independent good cars for more than 20 years, and has been steadily designing and producing better products for users. The choice of Dunhuang West Lake National Nature Reserve as the first stop for public welfare this time is also to practice corporate social responsibility and encourage consumers to understand the actual scientific research work of the protected area and the scientific research workers working on the front line.
During the activity, Zhang Zhenming, Secretary of the Party Committee and Director of Gansu Dunhuang West Lake National Nature Reserve Administration, Yang Ning, Deputy General Manager of Chery Automobile Marketing Company, and Yang Shuo, public welfare ambassador of Chery’s project to protect Platts wild horses and Bactrian wild camels, delivered speeches respectively. Yang Ning On behalf of Chery Automobile, donated 3 new-generation Tiggo 8s to the Dunhuang West Lake National Nature Reserve as field test vehicles.
The scientific research starts, and the first batch of car owner representatives join hands with spokespersons, media and families to ignite public welfare moments
The selection of the first batch of car owner representatives in this event fulfilled the donation commitment of the public welfare program “Protecting Rare Wild Animals” during the launch of the new generation of Tiggo 8, and hoped that they would actively promote and popularize the public’s awareness of environmental protection and public welfare through field inspections of the living environment of wild animals.
On the day of the event, the representatives of the first batch of car owners joined hands with spokespersons and media families to follow scientists from the West Lake National Nature Reserve in Dunhuang, Gansu Province, to the wild horses in the reserve to monitor and record the activities and behaviors of Platts wild horses and Bactrian camels.
Adhere to the concept of public welfare and protect the ecological homeland
In addition to this public welfare action to protect Platts Mustangs and Bactrian camels, Chery has always adhered to the concept of independent innovation and green development for many years, and has spared no effort in environmental protection in particular. Yang Ning introduced at the event that since 2008, Chery Automobile has been adhering to many public welfare activities such as “Love in the Heart, Public Welfare Action”. Thousand acres of “public welfare forest” and other public welfare activities have been planted.
At the same time, in the production and operation process of the enterprise, Chery Automobile strictly follows the requirements of environmental laws and regulations and international conventions, pays attention to pollution prevention, energy saving and consumption reduction, improves resource utilization, and focuses on the recycling and recycling of resources to minimize Environmental pollution in the process of research and development and production.
In the future, with the development of artificial intelligence and Internet technology, “electrification, intelligence, networking and sharing” are giving birth to a new round of technological and industrial explosion, and have given more missions to automobile companies to fulfill their social responsibilities. Against this background, Chery hopes to carry out more forms of charitable public welfare activities in combination with its own business. While the rapid development of the company creates more economic benefits, it actively seeks the meeting point between corporate development and social harmony to create value together. Contributing to the well-being to undertake more corporate social responsibilities.
