On the road to realizing the Chinese dream, Chinese brands are rising and entering a period of high-quality development. As a representative of its own brand, Chery is at the forefront of the industry in terms of product development and quality control management. On May 27th, at the finals of Chery’s 4th “Global Manufacturing Skills Competition” held in Wuhu, 151 “top pillars” selected from Chery’s major domestic production bases, overseas factories, joint ventures and industry-related enterprises Learn from each other and show off the demeanor of craftsmen from big countries in the era of globalization.
Promoting technology through competition to create a team of compound skilled talents in the automotive industry
Chery’s “Global Manufacturing Skills Competition” is also known as Chery’s “Olympics”. This year is the fourth time the competition has been held. As the only automobile manufacturing skills competition held by an independent automobile brand in the world, the “Global Manufacturing Skills Competition” not only demonstrates Chery’s global unified high-standard quality management, but also confirms that Chery has built an international The determination of quality Chinese car brands.
Compared with the previous three competitions, this year’s competition not only has the largest number of participants in history, and contestants from eleven countries participated on the same stage, but also expands the participants to Chery’s upstream and downstream suppliers, dealers, and Wuhu auto dealerships for the first time. market. At the same time, the vehicle quality inspection and evaluation competition project was upgraded to one of Chery’s global manufacturing skills competition projects for the first time, which will further promote the globalization, integrated coverage and promotion of Chery’s quality management system standards, and ensure the simultaneous upgrade of Chery’s global product quality.
According to reports, “craftsmanship culture” is one of the important components of Chery’s corporate culture, and the Chery Skills Competition is a traditional event with a long history. Since the start of the engine assembly and adjustment competition in 1999, Chery’s major crafts have successively launched their own skill competitions. Since 2016, Chery has integrated various bases and various craft competitions, held the first “Global Manufacturing Skills Competition”, and gradually expanded to the whole group, upstream and downstream, and related industries, realizing the transformation from the “National Games” to the “World Championships”. Evolution to the “Olympics”.
Over the past 22 years, Chery has cultivated successive “gun kings”, “welding kings” and “fitting kings”. Chery also creates conditions for the growth of these craftsmen. The winners are included in the company’s talent pool, building a green channel for high-skilled talents, and creating a team of talents with compound skills in the automotive industry.
Build a global quality management system and build a solid fortress for quality assurance
Chery craftsmen of different nationalities, skin colors, and cultural backgrounds can compete under the same “competition rules” mainly because Chery has established a globally unified quality management system. As an important component of Chery’s system capabilities, “Chery’s global quality management system” refers to Chery’s global implementation of the same system and quality management of the same standard, and it is a management means and method to achieve quality policy and quality goals. With the support of “Chery’s Global Quality Management System”, Chery can further guarantee the excellent quality of its products.
Regarding “Chery’s Global Quality Management System”, Pan Yanlong, Deputy General Manager of Chery Automobile Co., Ltd., gave a detailed interpretation on the spot. In his view, although the automobile industry has a history of one hundred years, many mature serialized and professional quality management systems have been formed. However, these systems have a characteristic, mainly principled and universal. Each enterprise still needs to establish more specific and detailed quality standards, processes, norms and systems based on its own reality.
Pan Yanlong said: “The process of establishing a system is like weaving a ‘net’. Every node on the network should be predictable, detectable, and controllable. Only in this way can the uncertainty be eliminated to the greatest extent, and the reliability and reliability of quality can be ensured. Consistency. At the same time, each business unit does not go its own way, but through matrix management, integrates professional technology platforms, coordinates and completes projects across departments and product lines, and finally weaves the individual capabilities of each link into a network. ‘Together, it becomes a system capability.”
Today’s “Chery Global Quality Management System” has been fully applied to Chery’s major factories around the world. In Chery’s Tiggo and Arrizo product series, the “Chery Global Quality Management System” has helped products shorten the development cycle, and the number of product failures per thousand vehicles It has continued to decline, with a cumulative decrease of 66% in the past four years. The reliability of new cars on the market has been significantly improved, and the models developed under the new system have been at the independent leading level in the corresponding market segments. In the international market, Chery’s quality has also won the trust and reputation of “Made in China”. Chery products won the most popular Chinese car brand in Russia, and the best SUV award in Chile; Chery won the “Top 20 Chinese Enterprises Overseas Image” for three consecutive times.
With the support of labels such as “Culture of Ingenuity” and “Technology Chery”, whether it is Chery’s “Olympic” or a complete global quality management system, they all convey Chery’s determination to build core competitiveness and build system capabilities. As Chery moves from technology accumulation to system construction, Chinese auto brands are accumulating the core momentum to grow into a world-class brand.
