On May 27, the finals of Chery’s 4th “Global Manufacturing Skills Competition” with the theme of “Crafting Soul with Ingenuity and Leading Excellence in Quality” kicked off in Wuhu. 151 outstanding contestants selected from nearly 10,000 preliminaries from Chery’s major domestic production bases, overseas factories, joint ventures, and industry-related enterprises will be included in the finals. style.
The picture shows the opening scene of the finals of the 4th “Global Manufacturing Skills Competition”
As the only self-owned brand that organizes a global automobile manufacturing skills competition, Chery’s “Global Manufacturing Skills Competition” is also known as Chery’s “Olympics”. This year is the fourth time. Since the start of the preliminaries in April, in more than a month of promotion PK and fierce competition, players from eleven countries of the “Grand Chery” family competed on the same stage. In the end, there were 133 domestic players and 18 players from overseas bases such as Brazil, Egypt, and Venezuela. Overseas players stood out and entered the final “Contest of Kings”.
In the next competition, these contestants will compete for the first, second and third prizes in 7 competitions in 6 categories including stamping, welding, painting, final assembly, engine, quality inspection and evaluation through layer upon layer of challenges, and compete for the “gun King”, “Welding King”, “Assembly King” and other honorary titles.
The picture shows the opening scene of the finals of the 4th “Global Manufacturing Skills Competition”
Compared with the previous three competitions, this year’s competition not only has the largest number of participants in history, and contestants from eleven countries participated on the same stage, but also expands the participants to Chery’s upstream and downstream suppliers, dealers, and Wuhu auto dealerships for the first time. market. At the same time, the vehicle quality inspection and evaluation competition project was upgraded to one of Chery’s global manufacturing skills competition projects for the first time, which will further promote the globalization, integrated coverage and promotion of Chery’s quality management system standards, and ensure the simultaneous upgrade of Chery’s global product quality.
The picture shows the final competition scene of the 4th “Global Manufacturing Skills Competition”
Why can these Chery craftsmen of different nationalities, skin colors and cultural backgrounds compete under the same “competition rules”? One of the important reasons is that Chery has established a globally unified quality management system. As an important component of Chery’s system capabilities, Chery’s global quality management system refers to Chery’s global implementation of the same system and quality management of the same standard, and it is a management means and method to achieve quality policy and quality goals. Chery’s global quality management system not only combines international advanced standards and management experience, but also integrates Chery’s own long-term quality management practices, covering the entire product life cycle of global product planning, design and development, supply chain management, manufacturing, marketing services and quality systems , is a unique Chery “secret book”.
At the media analysis meeting on the day of the opening ceremony, Pan Yanlong, deputy general manager of Chery Automobile Co., Ltd. explained Chery’s global quality management system in detail for the media. In his view, although the automobile industry has a history of one hundred years, many mature serialized and professional quality management systems have been formed. However, these systems have a characteristic, mainly principled and universal. Each enterprise still needs to establish more specific and detailed quality standards, processes, norms and systems based on its own reality.
“The process of establishing a system is like weaving a ‘net’. Every node on the network should be predictable, detectable, and controllable. Only in this way can we eliminate uncertainty to the greatest extent and ensure the reliability and consistency of quality. At the same time, each business unit does not go its own way, but through matrix management, integrates professional technology platforms, coordinates and completes projects across departments and product lines, and finally “weaves” the individual capabilities of each link together , and become a system capability.”
The picture shows Pan Yanlong, deputy general manager of Chery Automobile Co., Ltd. explaining Chery’s global quality management system
Pan Yanlong told the reporter that Chery began to think about the future development direction of Chinese brands very early, and formed a consensus internally that the foundation of brand is quality, and the foundation of quality is system. As early as 2002, Chery was the first Chinese OEM to pass the ISO/TS 16949 certification, as well as ISO 14000, ISO 10012, ISO/IEC 17025, excellent performance management, etc. Through years of independent innovation and quality management practices, Chery has gradually improved its quality management model to meet Chery’s global factories. After application and improvement in Chery’s 10 overseas factories around the world, Chery’s global quality management system has finally been formed.
How strong is the “net” of Chery’s quality management system? Taking the reliability verification of related users as an example, every time Chery develops a new platform model, it needs to carry out more than 30 reliability tests, covering 24 road conditions, with a cumulative mileage of nearly 2 million kilometers. Chery has also established an adaptability development and verification system covering global temperature, humidity, oil products, corrosion, light, precipitation, sand and dust, etc., and has been testing extreme high temperatures in Saudi Arabia, extreme cold in Russia and oil product adaptability in Brazil all year round. develop…
Every product has to go through the severe test of “ninety-nine and eighty-one difficulties”. In terms of customer product audit, Chery has established a global customer product audit (CCPA) system, with a total of 2,414 audits in seven categories, from perceived quality to customer VE evaluation, size matching audit, and process capability audit, pursuing “zero defect” and improving user experience. satisfaction.
Today’s Chery global quality management system is not only applied to Chery’s major factories around the world, but also to industrial robots, shipbuilding, modern agricultural equipment, new energy, general aviation and other industrial fields under the Chery Group’s industrial chain.
In Chery’s Tiggo series, Arrizo series, and Xingtu brand product series, Chery’s global quality management system has helped shorten the product development cycle, and the number of product failures per thousand vehicles has continued to decline, with a cumulative reduction of 66% in the past four years. The reliability of new cars on the market has been significantly improved, and the models developed under the new system have been at the leading level in the corresponding market segments. In the 2018 JD Power-IQS evaluation, Arrizo 5 ranked first in the annual market segment.
In the international market, Chery’s quality has also won the trust and reputation of “Made in China”. Chery products won the most popular Chinese car brand in Russia, and the best SUV award in Chile; Chery won the “Top 20 Chinese Enterprises Overseas Image” for three consecutive times.
Jin Yibo, assistant to the general manager of Chery Holding Group and Chery Automobile, and director of the competition committee, told reporters that “craftsmanship culture” is one of the important components of Chery’s corporate culture, and the Chery Skills Competition is a traditional event with a long history. Since the start of the engine assembly and adjustment competition in 1999, Chery’s major crafts have successively launched their own skill competitions. Since 2016, Chery has integrated various bases and various craft competitions, held the first “Global Manufacturing Skills Competition”, and gradually expanded to the whole group, upstream and downstream, and related industries, realizing the transformation from the “National Games” to the “World Championships”. Evolution to the “Olympics”.
The picture shows Jin Yibo, Assistant General Manager of Chery Holding Group and Chery Automobile being interviewed by the media
For more than 20 years, Chery has cultivated one after another “gun king”, “welding king” and “fitting king”. Chery also creates conditions for the growth of these craftsmen. The winners are included in the company’s talent pool, building a green channel for high-skilled talents, and creating a team of talents with compound skills in the automotive industry.
Whether it is Chery’s “Olympic” or the quality management system released by Chery, people have seen Chery’s determination and actions to build core competitiveness and build system capabilities. When mentioning Chery in the past, it was necessary to mention its technical background and the label of “technical innovation”. In fact, Chery realized very early on that mastering core technology and making technology sustainable development are only the basis for enterprise survival. It is not enough to have technology, but also other important elements, such as system, system, and culture, which are the core capabilities for Chinese brands to eventually grow into world-class brands.
