Recently, Chery Group released its July sales bulletin. In July, Chery Group sold 49,000 vehicles, of which the domestic market sales of its own models increased by 10.7% year-on-year. Its two star models “Tiggo” and “Arrizo” performed well. The sales volume of Tiggo 8 was 9,241 units, an increase of 5.9% month-on-month and 52.7% year-on-year; the sales volume of Arrizo series products was 8,522 units, an increase of 6.6% month-on-month and 13.6% year-on-year. The hot sales of the two series of products gave Chery a good start in the second half of the year.
The new generation of Tiggo 8
From January to July this year, Chery Group sold a total of 373,000 vehicles, of which sales of self-owned models increased by 6.2% year-on-year, maintaining a continuous growth trend.
Behind the continuous upward growth of sales against the trend, in addition to the support of system capabilities and technical strength behind it, at the marketing level, Chery resolutely implements the three focus strategies of “products, channels, and brands” and relies on the dual-core drive of technology and quality. Peak sales in the off-season.
In terms of products, the new generation of Tiggo 8 was launched on May 28. The combination of marketing measures such as public testing of 100,000 yuan in 100 cities, and replacement of 10,000 yuan in gratitude to old customers has achieved initial results. Arrizo’s “Gemini” Pro version, Tiggo 5x HERO and other products have been launched one after another. The products are rapidly iterated, and the product and brand power are both improved, returning to the mainstream. At the same time, Chery has started the full launch of National VI models since April, and has completed the rapid switch of National V inventory in three months, achieving a smooth transition in the market and strongly supporting terminal sales.
Arrizo GX Pro Edition
Arrizo 5 Pro
In terms of channel construction, since last year, Chery Automobile has been actively implementing the “Super Deep Sea Plan”. The scale reached 1,300, and Xinwang dealers grew rapidly. Since last year, in terms of improving channel capabilities, Chery has also organized and implemented a series of activities such as the “Victory Plan-Hundred Cities Attack”, “Forestry Project” and “Qisihui”, which have allowed dealer partners to grow rapidly and continuously improve their marketing capabilities .
In terms of brand, in order to better communicate with young people, Chery launched a brand renewal plan with a new brand communication theme “i-Chery old friend, new Chery” in 2019, with a younger image and a more open attitude, to accompany More than 7.5 million car owners around the world start a wonderful life.
At the same time, in order to continuously improve the youthful image of Chery brand, Chery has also carried out a series of innovative marketing and brand promotion activities that are popular among young people. Young actors Yang Shuo and Gu Li Nazha were invited to endorse the new generation of Tiggo 8 and Arrizo series, and they jointly launched “Havoc in the Sky” to launch a limited edition product of Tiggo 5x HERO. At the same time, Chery also organized brand and product experience activities with large-scale effects, such as “i-Chery-Chery Family Banquet”, “Burning Your Calories- “Spring Sports Games”, “Moment to Burn You-New Generation Tiggo Public Test with 800,000 People, Hundred Cities”, etc., shortening the distance with young consumers.
2019 Tiggo 5x HERO Edition
June and July are traditional off-seasons for the auto market, but Chery Automobile has achieved reverse growth in sales by virtue of its strong technology and product strength, as well as a series of effective marketing measures. Next, it is believed that with the arrival of the peak season of the automobile industry during the Golden September and Silver October, Chery Automobile’s market performance is expected to further improve.
