With the deepening of the interaction and integration of the Internet and consumption scenarios, the new retail sales model has highlighted its huge advantages. As the mainstay of its own brand, Chery uses advanced technologies such as 7.5 million customer big data and artificial intelligence to focus on consumer experience and deeply integrate online services, offline experience, and modern logistics. As the first model of Chery’s new retail, Tiggo 7i will be officially launched in mid-to-late June, thereby seizing the strategic high ground of new retail.
For a long time, Chery Automobile has always adhered to the vision of “Building an Excellent Brand with Ingenuity” to provide the market and users with high-quality automotive products. As the first model of Chery’s new retail, Tiggo 7i is upgrading the product according to the preferences of new retail consumers, so as to quickly attract young consumer groups growing up in the Internet environment. In terms of appearance, the appearance of Tiggo 7i follows the design of the 2016 Tiggo 7, and the iconic HDS body design of the Tiggo family is more in line with the aesthetics of young consumers. Trident lens headlights combine modern fashion with natural and vivid beauty, making the front face sharper and more impactful. Embellished with black sports wheel eyebrows + dynamic side wings, wave-breaking double waistline and tiger claw matrix LED taillights, the stylish and atmospheric Tiggo 7i has more agility and elegance.
At the interior level, Tiggo 7i also makes corresponding adjustments on the basis of Tiggo 7 FLY. Among them, the biggest change in the interior should be the steering wheel. The new car uses a multifunctional steering wheel wrapped in high-quality leather to create a comfortable grip and control. At the same time, the instrument panel is made of slush-plastic material, which improves the grade of the interior of the car and has an excellent touch, which makes the interior of the new car present a more advanced texture, and its durability is also enhanced. In addition, Tiggo 7i is equipped with a six-way power seat for the main driver, and is equipped with rear air vents, fully covered ergonomic luxury leather seats and a canopy-style super large anti-pinch panoramic sunroof, making Tiggo 7i more comfortable in terms of driving comfort. achieve substantial improvement.
Nowadays, young consumers have more and more demands for smart car technology. Tiggo 7i adheres to the new retail thinking and adds a wealth of smart driving configurations. The car is equipped with a 9-inch high-definition touch screen, supports CarPlay/CarLife (iOS, Android) and other mobile phone interconnections, intelligent accompanying, one-key control. The car is also equipped with a precise voice interaction system, which can support the recognition of 46 dialects, and the Mandarin recognition rate is close to 100%, making driving more comfortable and at ease.
In order to meet the actual car needs of the young people who enjoy a light life, Tiggo 7i can be said to be at the same level in terms of handling experience and fuel performance. Equipped with Chery’s classic 1.5T+6DCT golden power combination, it can start lightly with a light step on the accelerator. The strong power output brings users the ultimate experience of only 10.2s acceleration from 100km/h, 0~60km/h acceleration can reach 4.2s, and the comprehensive fuel consumption per 100km is only 6.9L. Excellent energy efficiency performance allows users There is no need to worry about fuel consumption during long-distance driving, and the burden of using the car is less, and the driving experience is more comfortable.
Not only the power performance is strong, but the maneuverability of Tiggo 7i is one of its highlights. Tiggo 7i is built on the basis of Chery Jaguar Land Rover’s international standard T1X platform, and it has the same level of suspension and chassis tuning as Land Rover Evoque, as well as professional driving control genes with high passability. The off-road-style 210mm minimum ground clearance also makes Tiggo 7i more calm when dealing with complex road conditions. At the same time, Tiggo 7i is also equipped with functions such as one-button start + keyless entry, EPB + Autohold automatic parking system, EPS electronic power steering, etc., making driving more comfortable.
Tiggo 7i inherits the excellent safety genes of Tiggo 7 and is equipped with an integrated cage body with five-star safety design, forging a five-star safety quality. At the same time, the whole series is also equipped with Bosch’s ninth-generation ESP, TPMS intelligent tire pressure monitoring, reversing image + reversing radar, and four-door one-button lift function as standard, which effectively guarantees the travel safety of users and their families and makes travel life easier.
Quality is the cornerstone of the brand. As the mainstay of its own auto brand, Chery Automobile has 22 years of technology accumulation and the trust of 7.6 million users around the world. Long before Tiggo 7i, Tiggo 7 has already won the praise of many users with its excellent performance and reliable quality, and achieved good sales results. Today, Tiggo 7i, as the opening work of Chery’s new retail, will surely continue its glory. At the same time, we firmly believe that with the strong brand endorsement of Chery Automobile, Chery New Retail will surely provide consumers with reliable and high-quality products.
In the future, Chery Automobile will join hands with a number of domestic new retail platforms to promote the development of new auto retail, which will not only help Chery Automobile achieve its sales target in 2019, but also provide useful exploration for China’s auto industry to transform from a “big auto country” to a “powerful auto country”.
