On February 14, Changan Automobile officially released the latest sales data of the company. Data shows that in January 2020, Changan Automobile sold 134,578 vehicles as a whole. According to statistics from the China Association of Automobile Manufacturers, the Chinese auto market in January was affected by multiple factors such as the “new crown” epidemic and the superposition of the New Year’s Day and Spring Festival holidays. Sales fell by 18% year-on-year. Despite this, in January, Changan Automobile still won a “good start” in the Chinese auto market in 2020 with its strong performance of self-owned brand passenger vehicles increasing by 1.8% year-on-year and monthly sales of various models exceeding 10,000.
Self-owned passenger brands continue to grow, and the average monthly sales of several models exceed 10,000
In the second half of 2019, Changan Automobile has entered a harvest period after a series of strategic adjustments. Among them, Changan’s Chinese brand passenger cars have increased month-on-month for five consecutive months. And entering 2020, the growth momentum of Changan’s Chinese brand passenger cars will not decrease. Especially in specific market segments, Changan Automobile’s various main models continued their strong sales performance.
In January, the “Three Musketeers” of Changan CS35, CS55 and CS75 still maintained an average monthly sales of over 10,000 units, of which the CS35 series sold 10,253 units in a single month, and the CS55 series sold 10,952 units in a single month. The Changan CS75 series sold 25,773 units in a single month, a strong performance of 56% year-on-year growth, and ranked second in the SUV monthly sales ranking for four consecutive months, demonstrating its absolute dominance in the SUV market.
In terms of new models, the CS75PLUS, which was launched in September last year, is full of stamina, and it still delivered a sales record of 17,874 units in January. Another “PLUS” model, Changan CS55PLUS, delivered a single-month sales of 10,615 units. The strong performance of the SUV sector is due to the new product matrix represented by “PLUS”.
Multi-line efforts in various business sectors to boost the quality of corporate operations
While the passenger car segment is growing strongly, other business segments of Changan Automobile also continue to make efforts. In January, Changan’s second passenger brand, Auchan, sold 19,243 vehicles in a single month, a year-on-year increase of 48.4%. Among them, after the sales of Auchan X7 exceeded 10,000 in the first month of its launch, it delivered a dazzling data of 13,007 units in a single month in January, a month-on-month increase of 17.4%.
In the joint venture business sector, Changan Automobile launched a series of adjustment strategies such as the “Changan Ford Acceleration Plan” in 2019, and the results are now remarkable. Especially for Changan Ford, since the launch of the new car Ruiji in December last year, the 10-day order has exceeded 3,000 units. With the addition of powerful new products, the sales of Changan Ford in January reached 15,358 units, a year-on-year increase of 4.2%. Changan Ford in “Acceleration” showed its own “new speed”.
Cultivate the market and care more about customers. During the epidemic period, the service will not stop
In the auto market in January under the impact of the epidemic, Changan Automobile’s sales increased, fully demonstrating the company’s brand competitiveness and product strength. While deeply cultivating the market, in the face of the impact of the epidemic on society, Changan Automobile resolutely fulfilled its responsibilities as a corporate social citizen. Immediately after the outbreak of the epidemic, it donated 10 million yuan for the fight against the epidemic, and also used the production of epidemic prevention products. We have devoted ourselves to the frontline work of fighting the epidemic in the form of controlled special materials and psychological assistance.
In response to user service needs during the special period of the epidemic, Changan Automobile, which respects customers, insists on “five major commitments” without discounting its services. Combined with the needs of epidemic prevention and control, it has urgently deployed 4S stores around the world to successively open “one-to-one video viewing of cars” and “live broadcasting”. Car viewing mode, and launched a series of customer care measures such as the exclusive policy of “online car purchase”, appointment car viewing, door-to-door pick-up, and car-to-door delivery, so as to fully guarantee the service needs of users during the epidemic period.
In 2020, Changan Automobile draws an industrial blueprint with actions
Since launching the “Third Entrepreneurship—Innovation and Entrepreneurship Plan” in 2018, Changan Automobile has experienced a long period of strategic cultivation. A series of achievements such as the power test base of the R&D center. These achievements have not only promoted the growth of Changan Automobile’s sales against the trend, but also made the company’s prospects clearer.
With the continuous implementation of the company’s “Third Venture” strategic achievements, Changan Automobile has accelerated its market layout. In March 2020, Changan Yidong PLUS will officially enter the market, which means that the “PLUS” product family will add another member. , together with Blue Whale NE1.5T engine mass-produced models, CS75PLUS, CS85COUPE and CS95 ICA models, the new growth drivers will boost Changan Automobile to a new level.
At the same time, in 2020, Changan’s new serial product UNI-T will also usher in its debut, which marks that Changan Automobile will take a historic step in the journey of high-end Chinese brand products. In addition, this year’s Changan Automobile will also bring “healthy cars” to users-on March 10, “PM0.1 level” composite antibacterial and antivirus high-efficiency filters will usher in mass production. This configuration will be combined with plasma generators, Customize the fresh air system and other configurations to achieve super filtering, sterilization, and ventilation functions, so that the entire vehicle can achieve a level of protection superior to that of “N95 masks”. This also means that the car’s occupant protection standard will be upgraded from the past “safety” to “safety + health”.
In the joint venture sector, the sales growth of Changan Ford in January fully proves that Changan Ford’s “330 plan” has taken substantial steps. On the basis of Changan Ford’s products becoming more and more perfect, the Lincoln Adventurer produced by Changan Ford will also It will be listed in the first half of the year, which will bring a new sales growth fulcrum for the joint venture segment and further enhance consumers’ recognition of Changan’s joint venture. While the self-owned sector is accelerating, Changan’s joint venture sector is also accelerating.
Faced with the impact of the epidemic, the Chinese auto market continued to decline in January, but the growth of Changan Automobile in January made the industry full of hope for the Chinese auto market in 2020. On the afternoon of February 14th, the first car that resumed work after the Changan Automobile Festival officially rolled off the production line, which marks that Changan Automobile has taken a new step ahead of the new journey in 2020. With all kinds of good news, the industry is not only full of expectations, but also full of confidence in Changan Automobile’s road ahead in 2020.
