Under the situation of the whole people’s fight against the “epidemic”, no one can stay out of it. Great love has made you and me united like never before. I believe that if we work together, we will surely usher in the “both you and I are safe” when the spring blossoms!
During this special time, car companies have engaged in this battle without gunpowder in different ways. Changan Auchan Automobile, which is customer-oriented, has deeply practiced corporate social responsibility and extended its care for customers to all levels of society. Relying on Changan Automobile’s strong resources, capital and technical advantages, etc., we will increase investment, speed up production, and hard core to ensure safe travel for customers; Love is doing its best to protect and considerate safety, to fight the “epidemic” together with the whole people, and to walk together warmly.
Responsibility for love, to ensure the safety and security of customers
Changan Auchan Automobile always adheres to customer orientation, and believes that customers are the foundation of the enterprise. From the establishment of the brand, all product requirements, services, and policies have always been customer-centric. At the moment of the “epidemic” situation, Changan Auchan Automobile has transformed its care for customers into a substantive action of quick response, and has made every effort to develop and produce, warmly and ensure the safe travel of customers; it has made every effort to continue the care, so that customers can feel more at ease when they are waiting for the car at home and the end of the epidemic .
Hard core technology guarantee, responsible for love. Changan Auchan Automobile invested 10 million yuan to accelerate the development and mass production of the IAPS intelligent active filtration system with N95-level air protection effect. From March 10, all Changan Auchan Yunbiao models will be equipped with this system, and after 2018 The Auchan style APP certified owners of Yunbiao models sold are fully upgraded free of charge, and the hard core guarantees the safe travel environment of customers.
Changan Auchan Auto IAPS intelligent active filtration system is a representative of the world’s leading technology products made in China. It strictly complies with the standard of “GB2626-2006 Respiratory Protective Equipment Self-priming Filtering Anti-particulate Respirator”. Its PM2.5 high-efficiency filter, Meet the N95 filtration standard, the medical-grade filter device can effectively block the droplets and dust attached to the virus transmission, and meet the N95 filtration standard, that is, the filtration efficiency of particles with an aerodynamic diameter ≥ 0.3µm can reach more than 95%; the leading Duba technology is developed Engineers continue to overcome difficulties and test repeatedly to ensure the safety of each link after the crystallization of science and technology. Vehicles equipped with Changan Auchan Automobile’s IAPS intelligent active filtration system are equivalent to wearing an N95 mask on the vehicle, which is safer.
Be brave and wait for the car to promise to continue the love. In addition to providing hard-core technical guarantees, Changan Auchan Automobile will take on the responsibility of the “epidemic” during the special period, continue the expired red envelope policy for waiting for the car, and promise that customers who have ordered the Changan Auchan X7 but did not mention the car will wait for the car at ease and continue to enjoy 150 yuan per day. RMB 150 red envelopes for waiting for the car; new car customers who fail to pick up the car for more than 30 days will enjoy a daily delivery fund of 150 yuan.
The sales volume of Changan Auchan X7 in January 2020 was 13,007 units, and the sales volume exceeded 10,000 units for two consecutive months. Under the condition of full and safe resumption of work, in order to meet the urgent needs of customers for private car travel, Changan Auchan Automobile has accelerated production, and strives to allow 15,326 Changan Auchan X7 undelivered orders to pick up the car as soon as possible.
Dedicate love to the society with great love
Changan Auchan Automobile speeds up the mass production of new products and order production for customers, and makes profits for the continuation of love. All these are due to its own mission. Through this incident, it can better glimpse its brand positioning and cultural connotation. Changan Auchan Automobile, as a passenger car brand under Changan, shares the mission of “leading the automobile civilization to benefit human life”, strives to provide customers with high-quality products and services, creates a good environment and development space for employees, and takes more responsibility for the society. Responsibility and great love have always been rooted in the core of Changan Auchan’s brand culture and mission.
Therefore, in special times, in addition to caring for customers, Changan Auchan Automobile paid tribute to the angels in white, thanked the front-line anti-epidemic medical staff for their dedication, and provided life-long double insurance and double-free services for front-line anti-epidemic workers to buy cars. They order Changan Auchan X7 and Changan Auchan Kosai to enjoy the lifelong Auchan Style Platinum membership rights, including the lifetime “double exemption”, that is, the lifetime basic maintenance is free, and 99.9% of the parts are free of maintenance for life, almost covering the lifetime maintenance and warranty costs of the vehicle. , Let the care of Changan Auchan Automobile accompany these most “lovely people” to fight the epidemic with warmth.
Changan Auchan Automobile also provided a Changan Auchan X7 free of charge to pay tribute to the heroic Jiangsu volunteer car owners. Countless car owners of Changan Auchan Automobile took the initiative to become volunteers to support the front line of the fight against the “epidemic” during the epidemic, which is touching. An old Changan Auchan car owner in Jiangsu, loaded with supporting supplies, drove to Wuhan to participate in volunteer services on the front line of the epidemic. Changan Auchan decided to present him with the first Changan Auchan X7 that was produced after the resumption of work, as a token of infinite respect. At the same time, he hopes to encourage more Changan Auchan car owners to participate in voluntary service to fight the “epidemic” through him.
Advance and retreat together, fight the “epidemic” hand in hand with dealers
Changan Auchan Automobile is also grateful to all dealers for their persistence and solidarity during the special period, for their understanding of the difficulties of dealers’ operations, to reduce their “burdens” in an all-round way, and to overcome difficulties together. Specifically, give dealers zero-assessment policy support and exempt monthly wholesale and retail assessments. At the same time, financial support is also given to extend the repayment period.
Changan Auchan Automobile has always adhered to customer-oriented, and believes that customers are the foundation of enterprise development, and cars in special times are more concerned about customers’ travel needs and safety. Under the situation of the whole people fighting against the “epidemic”, Changan Auchan Automobile has made a series of systematic caring actions for customers, front-line anti-epidemic personnel and dealers with policies and actions, and will continue to upgrade the care for customers, and with the spirit of great love The combination of social responsibility and social responsibility warms people’s hearts and makes the brand more trustworthy. I believe that after the epidemic, many companies with responsibility and social responsibility like Changan Auchan Automobile will have a better development!
