The “new middle class” is a concept that has emerged in recent years. Most of them are young adults between the ages of 25 and 40, and they are the backbone of society. Recently, QuestMobile, a mobile Internet big data platform, released a new middle-class insight report, pointing out that 230 million new middle-class people pursue a life with quality and attitude, so they hope to obtain a better quality of life through more cost-effective consumption.
(Data taken from QuestMobile)
With the upgrading of consumption concepts, people have begun to pay more attention to user experience in car consumption than before. For the “new middle class”, buying a spacious and comfortable B+ class car is far more practical than a compact luxury brand car at the same price, and the maintenance cost will be lower. Most importantly, the car experience will also be improved. better. As Ford’s flagship model, Ford Taurus has the same high quality and price ratio as luxury brands in terms of interior, power and intelligent technology configuration.
Enjoy the luxury of the inner space and experience the ultimate respect
Nowadays, people’s pursuit of quality of life is increasing day by day. As the part that users are most often in contact with, the quality of the interior will directly affect the experience of using the car. Ford Taurus not only has a comfortable space brought by the ultra-long wheelbase of 2949mm, but also is equipped with a leather-covered interior. The seats and carpets have an excellent touch, and the pearlescent decoration effect creates a sense of luxury. While selecting the best materials of the same level, all series are equipped with front seats with adjustable height and 4-way headrests that can be rotated forward and backward as standard, and the rear seats provide adjustable lumbar support and massage functions, allowing new elites to relax Unlock the comfortable travel posture. Seat heating and seat cushion back ventilation functions allow users to enjoy comfortable driving without fear of changeable weather.
Excellent performance blessing, enjoy the ultimate driving control
Of course, the comfortable interior alone is not enough to completely capture the hearts of consumers, and the performance of the vehicle is the key factor that determines the driving pleasure. Ford Taurus inherits the Ford-style driving DNA. The front MacPherson independent suspension and the rear multi-link independent suspension suspension system seamlessly combine excellent handling stability and excellent comfort. At the same time, it is equipped with a leading 2.0T EcoBoost® twin-scroll turbocharged direct-injection engine has a maximum power of 172KW/5000rpm and can continuously output a peak torque of 350N m between 1850-4500rpm, meeting the needs of consumers in the new era for driving quality. What’s more worth mentioning is that it is equipped with a number of intelligent technology configurations such as ACC intelligent adaptive cruise control system and active parking assistance system, reaching the L2 driving level, freeing the driver’s hands and feet in a timely manner, and helping urban newcomers travel more smoothly. Save time and convenience.
Safe configuration escort, feel the ultimate care
As the concept of car purchase continues to mature, in addition to the emphasis on vehicle quality and the three major components, rational consumption thinking makes consumers tend to buy a safer car. Ford Taurus is not only equipped with a full range of active and passive safety systems, but also has LED headlights with integrated far and near beams, which are easy to operate and have a long service life. And it has the leading headlight automatic high beam sensing adjustment system at the same level, which can reduce the blind spot of light in time, expand the driver’s field of vision, and ensure the driver’s driving safety at night. At the same time, Ford Taurus is also equipped with Ford’s patented rear airbag seat belt, which integrates comfort and protection, effectively reduces the risk of passenger injury in the event of danger, and provides users with more comprehensive and thoughtful safety protection.
Although for potential car buyers, the appeal of luxury brands and their status in the auto market are among the best. However, with the change of people’s consumption concept, cost-effectiveness has become a new focus of attention, and low-end luxury brands will no longer be their first choice for car purchases. Originating from a deep insight into the car purchase needs of Chinese consumers, Ford Taurus not only has a large and comfortable interior space, elegant and exquisite manufacturing technology, leading power output and meticulous safety configuration, but also recently brought consumers Car purchase benefits. Changan Ford launched the “Worry-Free One-Stop Project”, covering two major areas of car purchase finance and after-sales service, including “0 down payment” financial leasing products, 12-36 “zero interest rate” financial plans, and 48 long-term low-interest rate plans , 3-year (or 6-time) free maintenance service and 2-year free road rescue service with unlimited mileage, etc., so that consumers can easily buy a car, use a car with confidence, and change a car with peace of mind. As a high-quality car with a super high price-quality ratio, Ford Taurus rewards consumers with premium car purchase benefits and after-sales service. Buying it now is the best time.
