As the leader in the compact SUV market, the new generation of smart running has always been at the forefront of the market, with a keen sense of market development trends. For the young consumer market, the new generation of smart running has successfully captured the minds of young people with the four labels of smart, beautiful, double and full, and established a “moat” of product strength.
“wisdom”
For young people growing up in the Internet age, cars are not only a means of transportation for them, but also need to meet the needs of daily cars for intelligent experience. The “intelligence” of the new generation of smart running includes not only a set of smart intelligent interactive systems, but also the DRIVE WiSE intelligent driving assistance system.
At the level of smart cars and machines, the new generation of smart running is equipped with Baidu human-vehicle voice interaction control system, which can realize precise voice control and effectively improve navigation functionality. In terms of driving assistance systems, the new generation of smart running has Kia’s world-leading DRIVE WiSE intelligent driving assistance system, covering FCA forward collision avoidance assistance, LKA lane keeping assistance, LDW lane departure warning and other functions, providing drivers, pedestrians and surrounding areas Vehicles provide better security protection.
“nice”
As the pioneer of domestic urban SUV trends, the appearance of the new generation of smart running is unique with simple and straight-line aesthetics. The integrated chrome-plated air intake grille on the front face is full of aura, showing confidence and stability, and the matrix air intake grille is simple and elegant yet stylish. The outline of the body is even more clean and tidy, showing confidence and conveying a safe and reliable temperament, which is just right between fashion and prudence. To quote a car owner’s description is “very manly, this is what an SUV should look like”.
“pair”
In order to meet the differentiated needs of consumers for power, the new generation of smart running has two models of power specifications. Among them, the 1.4T model has a maximum power of 140Ps and a maximum torque of 242N m. At the same time, the official fuel consumption is only 6.3L/100km, which is obviously a “top student” among models of the same class. In addition, the new generation of smart running also provides a 2.0L model with a maximum power of 160Ps, a maximum torque of 193N m, and a comprehensive fuel consumption of 6.9L per 100 kilometers, which has both sufficient power and excellent fuel economy.
“Complete”
Not only is it comprehensive in terms of intelligent configuration, but the new generation of smart running has also achieved “perfect” in terms of passive safety configuration and comfort configuration.
In terms of basic safety configuration, the new generation of smart sports cars comes standard with body stabilization, uphill assist, steep slope descent, reversing radar, and independent digital display tire pressure monitor, which has laid a solid foundation for vehicle safety. In terms of comfort configuration, the new generation of smart running has a deep understanding of consumers’ car habits, and takes user needs as the starting point. All automatic transmission models are equipped with reversing images, keyless entry/start, and electric adjustment/heating of rearview mirrors. Such high-end comfortable configurations truly practice the car-making concept of “standardization of advanced technology”.
Contemporary young people’s demands for a car are nothing more than appearance, power, safety and intelligence. The new generation of smart running is based on the product labels of intelligence, beauty, duality and comprehensiveness, and uses more perfect product power to impress young consumers, and at the same time establish a solid user reputation.
