A strong country must have a strong brand, and a strong brand must have a strong quality. For sound and rapid economic and social development, we must put good words first and quality first. Under the background that the country vigorously promotes the implementation of the “Quality Power Strategy”, more and more enterprises begin to attach importance to brand building and quality management system construction, and carrying out QC (quality management) group activities is an important part of the quality management system. Through the participation of all employees in quality improvement and promotion, we will sharpen and create “ingenuity spirit” from the micro level, and contribute to the quality construction and high-quality development of the enterprise.
A few days ago, at the 2019 Anhui Provincial Quality Management Group Achievement Exchange Conference, the nine quality management group results recommended by Chery Automobile were highly recognized by the government’s quality management department, industry associations, expert judges and peers participating in the meeting, and won multiple awards in one fell swoop. Among them, the Seeking Truth from Facts QC team recommended by the Manufacturing Quality Department of Chery Manufacturing Center not only won the first prize of the conference, but also was identified as one of the five excellent quality management teams with the first place in the competition, and will be recommended to participate in the 2019 National Selected by the excellent quality management team.
Winners of Chery Automobile Competition
Multiple modules are jointly covered, and all employees participate in the quality struggle
It is understood that the achievements of Chery’s quality management team participating in the 2019 Anhui Provincial Quality Management Team Achievement Exchange Meeting focused on design and development, supply chain management, manufacturing, quality system and other modules, and the participants came from various positions in the company’s quality system Quality management and professional technical groups.
In order to broadly guide employees to participate in QC group activities and continuously cultivate and enhance the quality improvement ability and technology of all employees, more than 90% of the employees arranged by Chery this time represent their teams to participate in the competition for the first time. They used various forms such as on-site explanations, physical demonstrations, and operation demonstrations to share how to use quality tools and methods to conduct current situation investigations to find out the crux of the problem in past QC activities, and how to overcome difficulties and achieve goals during the implementation of countermeasures experience; fully demonstrated the characteristics of the QC group activities of “small, lively, practical, and new”; explained Chery’s vision of “creating an excellent brand with ingenuity”, how to uphold the quality concept of “customer first” and practice quality commitments, with a little bit The quality improvement and the efficient collaboration of the team demonstrate the persistent pursuit of excellent quality by the front-line staff of the quality system, as well as the unremitting efforts and achievements of continuously promoting Chery’s high-quality development.
Global quality management system to create quality standards for the global market
It is worth mentioning that, in addition to winning many honors at the 2019 Anhui Provincial Quality Management Group Achievement Exchange Meeting, the 42nd and 43rd International Quality Management At the team conference (ICQCC), Chery’s QC team also won consecutive gold awards. In 2017, Chery Automobile won the highest quality management award in Anhui Province – “Anhui Provincial Government Quality Award”.
Chery won the Gold Award at the 43rd International Quality Management Conference
In recent years, the reason why Chery has been able to win awards in various quality appraisals is mainly due to the global quality management system established by Chery. As an important component of Chery’s system capabilities, Chery’s global quality management system refers to Chery’s implementation of the same system and quality management standards on a global scale. Chery’s global quality management system covers global product planning, design and development, supply chain management, The whole product life cycle of manufacturing, marketing service and quality system ensures the synchronous upgrade of Chery’s global product quality.
According to the person in charge of quality management of Chery Automobile, the process of establishing a system is like weaving a “network”. Every node on the network should be predictable, detectable, and controllable, so as to eliminate uncertainty to the greatest extent. Ensure reliability and consistency of quality. This year, Chery officially released the “Global Quality Management System”, which improved the process, norms and standards of the “5+1” module, realized the quality control of the whole process, and built product quality in full compliance with global market standards. At present, the 3MIS IPTV (failure rate per thousand vehicles within 3 months) of Chery’s new product has achieved the leading position of its own brand and exceeded the average level of some mainstream joint venture brands.
Quality Chery has also won the trust and reputation of “Made in China”. In the 2018 JD Power-IQS evaluation, Arrizo 5 ranked first in the annual market segment; in Russia, Chery won the “Most Popular Chinese Auto Brand” for four times; in Brazil, Egypt and many other countries, with With high-quality products and services, Chery, like Volkswagen, Toyota and other international giants, has become a well-known automobile brand.
In 2018, Chery won the title of “Most Popular Chinese Automobile Brand” in Russia for the fourth time
Taking quality as the core driving force to help sales rise against the market
Reliable quality not only enhances Chery’s product strength, but also promotes Chery’s brand and sales. According to the sales data released by Chery Group, in the first half of this year, Chery Group sold a total of 325,000 vehicles, of which 285,000 were sold in the self-owned segment, a year-on-year increase of 8.5%. The Chery brand has achieved positive year-on-year growth for six consecutive months, far exceeding the self-owned market. overall.
In the vortex of the global technological revolution, China’s auto industry is ushering in a once-in-a-century period of change. In this context, Chery’s quality management has won many awards, fully embodying Chery’s leading innovative concepts and mature quality management system, further promoting the improvement of the independent research and development level and core competitiveness of China’s auto industry, and will also help China’s auto industry The early realization of the dream of a strong country.
