On November 18, Yutong RV created the RV Premium Shopping Festival for riders at the main venue in Zhengzhou, and the three sub-venues in Changsha, Beijing, and Chengdu were successfully held. Riders can appreciate the RV manufacturing process, RV usage skills, A full-cycle journey of RV life experience and RV travel experience.
▲Yutong RV 11.18 Hi-buy festival site
This three-dimensional cross-style event integrating RV manufacturing exploration, camping experience with different regional characteristics, RV test drive, etc., not only allows riders to experience the charm of RV life at close range, but also creates a pioneer in the experiential service model in the industry. It was the first of its kind and had a profound impact on the development of the industry. It has attracted many RV industry experts, new and old car enthusiasts, and RV peripheral product suppliers to participate.
The first experiential service event that directly hits the pain points of the RV industry
In recent years, with the upgrading of national consumption level, more and more people are pursuing diversified travel methods, and RV, as a new type of travel method, has gradually entered the public’s field of vision. However, the popularization of RV culture in China is relatively slow, and Chinese people’s insufficient awareness of RVs has hindered the rapid development of RV residences.
▲Yutong RV 11.18 Hi-buy festival site
Yutong RV, as a high-end RV brand under Yutong Bus, has always inherited the RV culture of “making life more exciting”, and is committed to promoting the transformation of more people from knowing RVs, having a deep understanding of RVs to enjoying RV life.
Yutong RV adheres to the concept of “dare to be the first in the world”, and strives to create the industry’s first service event – 11.18 RV Premium Shopping Festival. During this event, Yutong RV Camping Park, which has been in preparation for more than a year, was officially opened to provide riders with a variety of camping experiences and further promote the popularization of RV culture.
▲Lu Peng, deputy general manager of Yutong Special Vehicles, delivered an opening speech
Lu Peng, deputy general manager of Yutong Special Vehicles, said that the purpose of building the RV camping park is to allow busy young and middle-aged people or senior citizens to experience the RV life in different camping scenarios without having to travel around the world. Starting from the real feelings and needs of customers, the festival has created a new model of experiential services in the industry.
▲Official handover ceremony of the on-road version of the trailer RV experience
At the event site, Yutong RV also held a handover ceremony for the on-road version of the towed RV experience officer. Luo Xiaohong, president of the Xi’an RV Association, came on stage as a representative to receive the vehicle key.
Demystifying RV manufacturing and experiencing the charm of craftsmanship
In order to let riders understand the manufacturing process of RVs, Yutong RV also prepared a RV manufacturing exploration tour.
▲RV Manufacturing Exploration Tour
The riders walked into the workshop to gain an in-depth understanding of the standardized process and internal structure of RV production. The production workshop covers an area of about 4,000 square meters, including 14 general assembly stations, 15 transfer and preparation stations, 8 assembly line transfer stations and 3 simulation stations. The products have undergone layers of inspections from production to delivery, Check every step of the way and root family comfort into every product.
▲RV Manufacturing Exploration Tour
Many new riders said that through this visit, their knowledge has been greatly enriched, which is very useful for future RV travel. An old car friend said that after participating in the RV manufacturing exploration tour, he has a better understanding of the structure of the RV, and it will be of great help to modify his RV later.
Play six camping scenes and experience RV life in an immersive way
Yutong RV Camping Park made its public debut for the first time. The park integrates six camping scenes of grassland, forest, desert, lake, mountain and countryside, allowing riders to experience camping life with different regional characteristics.
▲Yutong RV International Camping Park (swipe to view)
A car friend who came into contact with a caravan for the first time said that the situational service made him feel that life in a caravan is not out of reach, and it is a way of travel that ordinary people can choose. In the future, Yutong RV will also set up a camping park experience day to continue to provide opportunities for riders to experience the life of a RV, and is committed to becoming a pioneer in the industry’s experiential services.
Diversified quality peripheral products to enjoy the fun of RV modification
What’s more rare in this event is that it also brought together many peripheral product suppliers, and launched a super-valuable and preferential welfare activity – 1 yuan bidding for lithium batteries, which pushed the atmosphere to a climax.
▲ 1 yuan auction for lithium batteries
Some old riders who participated in the event said that the gathering of suppliers at this grand event greatly saved their time in choosing, and they were more at ease when purchasing brands that cooperated with Yutong.
Talk about the RV Culture Salon to realize the dream of living in RVs
▲RV Culture Salon
In order to realize more people’s RV travel dream, Yutong RV specially created the “What can we do to make more people realize their RV dream?” cultural salon event, which gathered relevant Yutong executives, RV industry experts, old car enthusiasts, RV travel experts and other resources will enhance Chinese people’s awareness of RV life and continue to improve experiential services.
▲Professor Wang Renhe, a veteran car enthusiast, talked about the culture of RV
Among them, Professor Wang Renhe, a senior car enthusiast, pointed out that the RV is a big toy for the family, and it is not complicated to use.
▲RV Culture Salon
The experiential service not only allows riders to feel the performance of the RV, but more importantly, allows them to gain a scene-based cognition of RV life, have a deeper understanding of RV culture, and enjoy the true charm of RV life.
▲Group photo of guests at RV Culture Salon
Open a new chapter of development and make RV life more exciting
As a high-end RV brand under Yutong Bus, Yutong RV inherits Yutong’s advanced technology and technology, and realizes the perfect unity of product practicability, reliability, comfort and safety.
▲Test drive of Yutong RV vehicles (swipe to view)
Having been deeply involved in the RV field for ten years, Yutong RV has always taken the needs of riders as the starting point, and creatively developed products and provided services based on the individual needs of riders on the basis of meeting the needs of “safer, more environmentally friendly, more worry-free, and smarter”. At the same time, Yutong RV also advocates a more comfortable and beautiful RV travel experience, which not only provides the possibility for riders to realize, but also aims at the original intention of riders to travel, and creates a more exciting RV life for riders.
For this reason, the annual RV Hi-Buy Festival created by Yutong RV aims to shorten the distance between the public and RVs and create a precedent for RV experience services. And on the basis of continuing the brand concept of “making life more exciting”, it integrates resources such as many camping sites, rental companies, RV peripheral product suppliers, etc., to build it into an extremely influential brand event in the industry!
