At this year’s Consumer Electronics Show Asia (CES Asia), Dongfeng Renault and Alibaba launched a customized version of the Renault K-ZE Tmall Genie. This model is not only a limited edition of Dongfeng Renault’s first pure electric vehicle, but also the first customized electric vehicle launched by Tmall on the market. It will be officially launched in the second half of this year.
In terms of appearance, the most obvious feature of this special edition model is the exclusive Tmall Elf painting, which enhances the recognition of the car. In other respects, the Renault K-ZE is based on the electric vehicle platform shared by the Renault-Nissan Alliance. Its design basically continues the shape of the K-ZE concept car. The closed grille has a unique shape. The headlights on both sides and the split light group design make the headlights and daytime running lights highly recognizable. The side profile of the body is compact and capable, the overall outline is more rounded, the two-color wheel rim style is trendy, the black anti-scratch strips on the side skirts and the black surround on the wheel arches make the whole vehicle look wild.
In the interior of the car, the new car basically follows the main design of the current model. The three-spoke steering wheel is matched with a large-sized central control LCD screen (built-in Tmall Genie AI voice assistant, including intelligent interactive system, voice recognition system, Alibaba service system, etc., to realize The smart interaction between the car owner and the vehicle, the two-way control of car-to-home/home-to-car, the link between the car owner and Alibaba’s online and offline retail and service ecology, etc.) and chrome-plated trim add a bit of fashion to the new car. Guillaume SICARD, vice president of marketing and sales of Groupe Renault China, said: “The launch of new cars allows consumers to experience the intelligent interaction with vehicles and the deep interconnection of travel scenarios, which also means that Dongfeng Renault and Tmall are focusing on brand marketing and potential customer discovery. , sales network empowerment and other aspects will continue to maintain in-depth cooperation and achieve a new leap forward.”
The new car will adopt double protection measures to allow the battery compartment and cockpit to withstand destructive impacts. At the same time, the three-electric technology it is equipped with highly integrates the motor, motor controller, and high-voltage distribution box, which reduces the overall volume and makes the vehicle lighter. The high-voltage distribution box adopts a convex design to protect the connectors from being damaged during collisions, ensure the integrity of the high-voltage network, and prevent leakage. In addition, the new car will support two charging methods: fast charging and slow charging. In the fast charging mode, it can be charged from 30% to 80% in only 30 minutes, and it can be fully charged in 4 hours in the slow charging mode. Regarding the power information, referring to the previous declaration information, it will be equipped with a model 4DB400 drive motor produced by Shanghai Automotive Electric Drive Co., Ltd., with a maximum power of 45 horsepower (33 kilowatts).
