On April 16, 2019, the 18th Shanghai International Automobile Industry Exhibition with the theme of “Creating a Better Life” was unveiled at the National Convention and Exhibition Center (Shanghai), sharing the experience of the world’s automotive industry around the theme of “Better Life”. Innovation and development results, embrace the future of the industry. It is understood that this exhibition has attracted more than 1,000 well-known domestic and foreign companies from 20 countries and regions to actively participate in the exhibition, with a total exhibition area of more than 360,000 square meters.
Mahayana made its debut at the International Auto Show with G60S, E20, G60E and other high-quality models, revealing a new definition of “young” with Mahayana’s “jumpy” youth proposition.
Mahayana’s “Leap” Creates a “Leap Brand” in China’s Automobile 3.0 Era
At the press conference of Dacheng Motors, a TVC video first revealed the journey of Wu Xiao, the founder of the Mahren Motors brand, in his car-making journey. This exquisite blockbuster, which has just landed on CCTV-6’s ingenious brand, was created by Wu Xiao himself, appeared in the camera, and deeply analyzed his mental journey of devoting himself to China’s independent brand car manufacturing business. The camera starts with Wu Xiao personally going to Qinghai to test the harsh environment of the road, and successively shows every link from international design to intelligent manufacturing. It not only reflects Wu Xiao’s strict and demanding product quality, but also demonstrates Mahayana’s persistent pursuit of building domestically produced premium cars.
Chairman Wu Xiao said in his speech that the experience of shooting this short film gave him the opportunity to see the amazing “transition” of a country, an era, and two generations from a longer time and space. He then proposed the theme of the press conference of Dacheng Automobile – “Leap”.
From the point of view of the literal meaning, “leap” is a posture, which is the energy released by spreading arms and feet; “leap” is also an attitude, restless in the status quo, because of a belief, head forward; ” “Leap” is a kind of action, and only action can realize the leap of “every time you move forward, you are leaping”.
Interpreted from the perspective of the brand, Mahayana’s leapfrog technology is to meet the “leap” of consumption upgrading needs, thereby promoting “supply-side reform”; Mahayana’s “three states and one core” automobile base brings together the world’s most leading industries The advantages of 4.0 intelligent manufacturing and intelligent network connection have realized another “leap” in the quality and efficiency of Dacheng Automobile; Dacheng Automobile’s proposition of “making cars that understand young people” is to help struggling young people realize their careers The leap of life, the leap of emotion, the leap of activity space, and then realize the “leap” of social class breakthrough, and have a better and happier life.
As Wu Xiao said: The “leap” of Mahayana is not only an act of following the trend, but also a mission. Under the strategic guidance of long-termism, Dacheng Automobile will strive to become a “jumping brand” of China’s independent car companies “jumping the era”!
Three vehicles are launched together, and leapfrog technology opens up a new driving experience
At the Shanghai International Auto Show, Dacheng Automobile brought a full range of products including passenger cars, commercial vehicles and new energy vehicles. Among them, the strategic model of Dacheng Automobile and the leap-level technology SUV G60S were officially launched at the press conference.
Mahayana G60S has advanced equipment, advanced safety, and advanced intelligent manufacturing. With 12 advanced technologies, it creates a new driving experience full of futuristic sense and opens a new era of advanced SUVs. As the main model of Mahayana, Mahayana G60S perfectly interprets the unique design concept with its smart and fashionable shape. The “star trail matrix” design aesthetics originated from an Italian design company forms the unique fashion style of Mahayana G60S with a brand-new design language. In terms of price, the market guide price of Mahayana G60S is only 69,900 yuan to 119,900 yuan, and the super high cost performance surprises everyone.
Dacheng Automobile also brought the E20 and G60E, the first two new energy models. The E20 is the first two-door, two-seater new energy strategic model released by Mahayana Motors. The body size is 2871*1563*1568mm, and the 12.3-inch large central control screen combined with the knob-style shifting is also very interesting. In addition, the E20 is also equipped with fast and slow charging and airbags, bringing a sense of surprise full of sincerity. In terms of appearance, interior and performance, the E20 has obvious advantages compared with other models of the same level, and the price after subsidies is 69,800.
G60E is a five-door, four-seater SUV model, which is positioned as an “A-class high-speed pure electric vehicle” and is equipped with a technologically cool knob-style shift. The body size of the new car is 4523 * 1836 * 1682mm, and the wheelbase is 2680mm. The overall use of various configurations highlights the smart style of new energy models. The price after subsidies is 121,800.
In addition, Dacheng Motors’ smart large-space SUV G70S, compact SUV G60, pickup truck Qiling T15 and other high-quality models also appeared together, jointly demonstrating the extraordinary charm of the new era of car manufacturing.
“Electric Shock” CCTV Mahayana sponsored the TV series “Flowers and Leaves”
At present, Mahayana is winning the recognition and affirmation of more and more users with its full sincerity and excellent quality. Among them, the State Administration of Radio, Film and Television is the crew of the key TV series “Flowers and Leaves” dedicated to the 70th anniversary of the founding of the People’s Republic of China.
At the press conference that day, a delivery ceremony between the Dacheng car and the crew of “Flowers and Leaves” was also held. It is understood that the shooting location of “Flowers and Leaves” is in the mountainous area of Zunyi, Guizhou. The filming location of the crew has many rugged mountain roads, and the road conditions are harsh, which is a very big test for the car. After many investigations, the film crew finally decided to choose Mahayana as the vehicle for filming, and this is an affirmation of the quality of Mahayana products.
Dacheng Automobile is actively exploring channels for brand value enhancement, and is practicing the cross-border marketing brand strategy of “multiple models + film and television IP” through strong alliances with domestic top IPs and domestic mainstream media. In addition to actively integrating with national brands and city brands, and launching brand advertisements simultaneously on CCTV-4 and CCTV-6, Dacheng Automobile has also sponsored the theater movie “Blue Life and Death Blue”, the TV series “Children of the Country”, CCTV The big play “Flowers and Leaves”.
With more and more car models “electrically shocked” participating in various film and television works, the brand image of Mahayana has been more clearly refined and deepened, and “Mahayana Smart Manufacturing” will also go to thousands of households, presenting a different kind of splendor to the audience . In the future, Dacheng Automobile will adhere to the core car-making concept of “innovation, dynamics, and enjoyment”, adhere to world standards, adhere to positive development, and strive to create high-quality cars that can bring consumers a high-quality life.
