In recent years, under the influence of the upgrading of the consumption environment, the iteration of new technologies, and the rise of the Internet, the traditional automobile sales model has been continuously impacted, and the new sales channels and models have brought new stimulation to the automobile consumer market. Against this background, Chery Automobile continues to make efforts in the field of new retail, launching a new retail car purchase platform, reshaping the existing car purchase process, and empowering terminal sales. Recently, in order to increase the activity of platform users, Chery Automobile launched a “forwarding challenge” to further expand new sales channels and lay the foundation for sales growth.
It is reported that this challenge is carried out simultaneously in 10 regions of Chery across the country, aiming at platform users (certified stores, brokers) in the new retail APP, forwarding posters, articles in marketing tools or event information in the new retail APP , and the number of reposts and views in the month is ≥500, you can be shortlisted for selection. In the end, each region screens the top 10 users who repost and view, and awards cash rewards ranging from 500 to 3,000 yuan.
The picture shows Chengdu brokers receiving rewards
Using the Internet as a medium, continuously expand the scale of marketing personnel, form a “fission” effect among consumer groups, use social software to share, promote the formation of a radiation chain of brand information, and stimulate potential consumers to form effective car purchase behaviors. Through this “broker” promotion mechanism, Chery Automobile not only retained old customers, but also expanded new customer resources, breaking through the limitations of traditional car sales channels.
Specifically, as long as users register their real names in Chery’s new retail APP, they can become Chery’s car “brokers”. In addition to forwarding relevant information about Chery’s brand and participating in the “Forwarding Challenge” to win rewards, they can also share information with those around them who have the intention to buy a car. Recommended by relatives and friends, and pass relevant information to the platform, after the order is completed, you can earn a commission. In this way, everyone can become Chery’s brand ambassador, and finally achieve a win-win situation for all parties.
The picture shows Shenyang brokers receiving rewards
Thanks to the efficient mechanism, Chery’s new retail model has been widely welcomed. Since the launch of the event, more than 1,700 people, including city operators, brokers, and certification stores, have actively participated. Through the event, a total of more than 45,000 marketing tools have been reposted, and more than 280,000 exposures have been obtained, achieving good results.
In fact, since 2019, Chery Automobile has also cooperated with many “new retail” platforms for automobiles, integrating customer big data, artificial intelligence and other resources, actively improving users’ car buying experience, and expanding new retail models and sales channels relying on the Internet , to fully empower offline channels in terms of brand, finance, inventory, traffic, scenarios, and intelligence. Chery’s “New Retail” can not only solve the pain point that traditional dealers cannot fully cover consumers in the past, but also provide users with a more standardized, convenient and transparent car buying experience.
With the deepening of “new retail”, the combination of automobiles and e-commerce will also become a new trend in the industry’s innovative sales channels. In the future, Chery Automobile will continue to explore and innovate in the “new retail” field, provide consumers with better products and services, bring a more convenient car buying experience, and continue to be at the forefront of the development of the “new retail” field.
