On July 17, Zhengzhou Nissan’s new king of the Silk Road, a “Qi” to solve a thousand “thick” – the 2019 Silk Road Rally media test drive kicked off in Dunhuang. The three cars of the Zhengzhou Nissan Navara Racing Tire Team, which returned from the 2019 Silk Road International Rally, all appeared on the stage. At the same time, Tao Yongming and Song Haitao of the No. 248 car group who just won the championship of the T2 group also came to the test drive venue to share the joy of the championship with more than 10 media friends, exchange race driving skills, and experience the extraordinary quality of ZNA products.
On the day of the event, in Dunhuang, where the annual precipitation is less than 40mm, there was a rare torrential rain, which made the originally flat sand, vast and yellow desert suddenly become magical and enchanting. Friends from the media were very excited about the vast desert and the Navarra racing car with championship glory, and they couldn’t wait to get on this champion car for a driving experience of surfing in the sand.
The route of this event includes gravel road and desert test drive. The route is rich and interesting, so that the media friends can fully feel the extraordinary performance of the Navarra racing car and the passion and vitality contained in the off-road race. At the same time, in addition to the racing experience, there will also be Navara mass-produced models at the event site for the media to compare and test drive, so that they can more intuitively understand the excellent quality and powerful strength of Navara mass-produced vehicles.
Navara uses a powerful Nissan QR25 high-efficiency engine with a maximum power of 184 horsepower and a peak torque of 251 Nm, which is the same model as Loulan (parameter|picture), Teana (parameter|picture), and Xinqijun. It is matched with the Jatco7AT gearbox, which is rare in China and imported with original packaging. These alone cannot guarantee the powerful off-road performance that Navarra pursues. The all-terrain electronically controlled four-wheel drive system is combined with an electronic knob. When the speed is less than 100 kilometers per hour, the two-wheel drive and four-wheel drive can be switched at any time without stopping. . In addition, the approach angle of 31 degrees, the departure angle of 26 degrees, and the minimum ground clearance of 218 mm also ensure the passability of complex road conditions.
It is worth mentioning that the high-quality SUV pickup Ruiqi 6 (parameters|pictures) of the Zhengzhou Nissan team also participated in the test drive, as the Navara (parameters|pictures) As a platform model, Rich 6 is also not inferior to the complex road conditions in the desert, showing its super product strength.
Ruiqi 6 is built on the Navara platform, with the same technology, same quality, same production line, and same service network as Navara. It also has joint venture genes and domestic prices. It is the quality benchmark of domestic mid-to-high-end pickups. As an event support car, Rich 6 has verified the stable and reliable product quality in the difficult competition environment.
Navarra and Rich 6, as the twin stars who won the championship of the Silk Road Country Race, have received the attention and recognition of the media and consumers because of their outstanding performance in the long-distance cross-country rally. Through the tempering of various competitions, what they bring to consumers is not only stable and reliable products, but also the tenacity and unyielding galloping in the desert, as well as the vibration and resonance aroused in consumers’ hearts.
As the pioneer of event marketing for domestic auto companies, Zhengzhou Nissan performed bravely in various cross-country rallies, and opened a precedent for domestic auto companies to participate in the competition with mass-produced cars and user drivers. Car companies have found a clear way for event marketing. Numerous championship trophies have established a distinctive brand image for Zhengzhou Nissan and further consolidated its position as a leader in auto racing.
We believe that in the future, Zhengzhou Nissan will continue to move forward, introduce more brand-new pickup products, continue to deepen event marketing, carry out diversified product experience activities in combination with the event, fully demonstrate the passion and charm of off-road, pass the test of the competition and Improve products and bring more colorful car life and experience to consumers.
