Comic GT is the “cool” brand of Skoda’s SUV family, and it is also the vane of brand rejuvenation. This year, Comic GT won the world-renowned design award – “Red Dot Product Design Award”. The model won the “Red Dot Award” for the first time.
Oliver Stefani, Head of Design at Skoda, said: “The cooperation between the design team at Mladá Boleslav Headquarters and the Chinese colleagues at SAIC Skoda is exciting and fruitful, and winning the “Red Dot Award” this time will become our next cooperation project power.” Next, let’s learn about the styling story of this Skoda “cool” SUV from the designer’s perspective.
If you want an unforgettable glance, the first 5 seconds of looking at the car are very important
After the Octavia, the Komiq GT is the second model of Skoda to win the German “Red Dot Design Award” this year. Different from Octavia, Comic GT is a model born in China, and its product concept and styling are mainly in charge of by the Chinese team.
In the view of the Chinese design team, the first 5 seconds of looking at a car are very important if a model is to be memorable at first glance. For the Comic GT, it is not only necessary to reflect the classic elements of the Skoda brand such as the crystal cutting style, but also to integrate individuality and publicity elements in order to attract the attention of young domestic consumers. The continuation and innovation of the brand’s classic design elements, as well as the integration of the latest domestic aesthetics, have created the “hybrid” characteristics of the design of the Comic GT. The multiple chrome-plated trim strips on the front grille, the large silver trim, and the extended spoiler at the rear make the Comic GT stand out in terms of details.
Focus on the gravitational attraction of visual colors for young people
“If you want to attract young consumers, the influence of visual color cannot be underestimated.” The designer of Comic GT said that the fun gold paint of this SUV is eye-catching, matching the A-pillar of the body and the car body. The black roof and the “double fight” color body are more in line with the aesthetics of contemporary young people.
Comic GT has different body colors such as Fun Gold, Magic Red, Art White, Freedom Blue and other different color roofs, bringing a trend of contrasting colors, conveying a strong color aesthetic, and creating exclusive trendy colors for young users. The inside and outside of the car body are carefully embellished with customized logos, showing the status of GT masters everywhere.
The bright and eye-catching colors of Playful Gold and Art White are the two most popular colors for Comic GT cars. According to official data, nearly 70% of car owners have chosen these two colors since the launch of Comic GT. Nearly 50% of the car owners choose the “double combination” car color of high-end models.
The GT car series interprets Skoda’s youthfulness and individuality
In terms of body form, SAIC Volkswagen is the first to launch a coupe SUV under the Skoda brand, allowing consumers to experience the personalized elements from the Skoda brand. In fact, long before the Komiq GT, Skoda launched the Kodiaq GT coupe SUV in the Chinese market. The two GT models make the Skoda brand more individual, younger and more active.
Focusing on young users, SAIC Skoda continues to refine the details of its products, attracting customers with exquisite, novel and visually impactful styling elements; making breakthroughs in the overall style towards a more emotional and creative new-generation styling.
“Appearance is justice!” Under the aesthetic-driven consumer trend, Skoda’s century-old crystal cutting design has once again evolved avant-garde crystal aesthetics. Bring users a highly appealing visual enjoyment with sharp lines. Youth, charm, exaggeration, atmosphere, these four design language keywords will interpret the design style trend of SAIC Skoda models.
