On April 20, Dongfeng Yueda Kia held the ALL NEW K5 National Appreciation Meeting, officially announced the Chinese name of its domestic model as “Kaiku”, and simultaneously opened pre-sales.
At the ALL NEW K5 appreciation meeting, Li Feng, vice president of Hyundai Motor Group (China) and general manager of Dongfeng Yueda Kia, said that Kia’s global strategic model ALL NEW K5, which was appreciated this time, is expected to be introduced into the domestic market in September this year. As the flagship model of Dongfeng Yueda Kia brand, ALL NEW K5 will set off a trend of four-door coupe in China. It perfectly interprets the brand connotation of youth, fashion, sports and technology.
It is reported that ALL NEW K5 is named Kaiku. “Cool” refers to youthful appearance and super strength; Kaiku represents coolness and personality, and is committed to creating a Dream Car of the Z generation. The post-90s elite group in the Internet era is called Generation Z. They have unique labels of self-confidence, independence, innovation, and exquisite taste. Young consumers represented by Generation Z are becoming the main force of car consumption. Kaiku vividly interprets their action proposition of “Generation Z” with innovative design, pioneering technology and avant-garde character.
At the end of last year, the overseas version of Kaiku was first launched in South Korea, and the order in three days exceeded 10,000 units, and it won the sales champion in the market segment in the first month. In terms of appearance, the Kaiku is embedded with the family’s roaring front face, coupled with the muscular hood, combined taillights and unique rear row design, creating a dynamic fastback four-door coupe style. In terms of interior, the 12.3-inch full LCD instrument panel and multimedia touch screen adopt the popular integrated design, and more touch screens are used instead of physical buttons to create a futuristic luxury cockpit full of technology.
As the third-generation vertical replacement model of K5, Kaiku is the first car based on Hyundai-Kia’s latest i-GMP platform. It has a lighter and stronger body, and effectively improves driving performance and riding experience. At the same time, Kaiku will provide two power options of 1.5T+7DCT and 2.0T+8AT. Compared with the overseas versions of 2.0L and 1.6T, the power performance has been further upgraded to fully meet the “Generation Z” consumers’ pursuit of power performance. . It is equipped with the industry’s highest level fourth-generation engine (fourth-generation engine), which is the first to adopt CVVD technology, which further reduces fuel consumption and exhaust emissions while improving power performance.
At the same time, the pre-sale of Kaiku officially opened. Participate in booking through the official flagship store of Dongfeng Yueda Kia Tmall from now on. Small and medium order customers can enjoy benefits of 100 yuan to 500 yuan and 1,000 yuan to 3,000 yuan respectively. The top 5,000 large order customers will be able to enjoy 5,000 yuan A value-added benefit of 10,000 yuan of purchase tax. At the same time, the first 10,000 customers who make a reservation and successfully purchase a car can also receive a worry-free car maintenance gift package with 10 free basic maintenance (including the first insurance) for 5 years.
Relying on future design, super power and technology configuration, while Kaiku embraces the “Generation Z” consumers with its outstanding strength, it will also help dealers make breakthroughs quickly, help Dongfeng Yueda Kia brand to make continuous breakthroughs, and strive to return to the mainstream competition. Dao injects strong kinetic energy.
