Dongfeng Yueda Kia Automobile Co., Ltd. officially announced that from May 6, 2020, Mr. Tang Yuejin will serve as the deputy head of the sales department, in charge of brand marketing, customer experience, product operations, and digital marketing.
In the era of China’s auto stock market, competition returns to the core of quality, product, and technology. At the same time, as the Internet-native generation has become the main force of consumption, the trend of rejuvenation and consumption upgrades are reconstructing sales scenarios and reshaping marketing models. The joining of Mr. Tang Yuejin will contribute an important force to Dongfeng Yueda Kia to achieve brand improvement, enhance customer experience, build an Internet-based platform for the full life cycle of customer vehicles, and help the successful launch of the global strategic model Kaiku and the optimization and adjustment of product structure.
As a senior person in the industry, Mr. Tang Yuejin has been in charge of sales management, brand marketing and public relations in Nanjing IVECO Sales Company, Nanjing MG Sales Company, and SAIC Motor Passenger Vehicle Company. During his 26-year career in the automotive field, Mr. Tang Yuejin has a deep understanding of market insights, a solid industry background, and unique achievements in the field of marketing.
In the era of full-speed change, Dongfeng Yueda Kia will adhere to the concept of “customer first, dealer second”, promote the transformation of product-oriented to customer-oriented marketing system, comprehensively deploy new marketing and new models, and stimulate brand potential in all dimensions. Expand customer experience through all channels, provide differentiated services that exceed expectations for the younger generation of users, establish a new brand image, and create a new situation for development.
