Recently, Dongfeng Yueda Kia announced that its sales in April 2020 were 23,534 units, flat year-on-year, ending a period of negative growth. Among them, the sales of the new-generation Proudo, which is popular among young people, reached 7,627 units, a month-on-month increase of 91%, maintaining a continuous growth from the previous month.
It is worth mentioning that the adjustment of Dongfeng Yueda Kia’s product structure has achieved phased results. The sales of the four strategic models of the new generation of proud sports car, the new generation of K3, the new generation of smart sports car and the new generation of KX5 accounted for more than 80%. Continuous optimization.
The achievement of this sales volume is inseparable from Dongfeng Yueda Kia’s assessment of the situation and repeated promotion of differentiated marketing measures.
In the face of the market uncertainty brought about by the epidemic, in order to dispel customers’ worries in car purchase and replacement, the first “Love New” plan was launched in China. The plan consists of two parts: “Love Replacement” and “Continuous Monthly Payment”. Among them, “continuous monthly payment” provides up to 6 months of monthly payment or direct compensation of up to 60,000 yuan for car buyers who temporarily lose their financial resources; 10% discount to buy back the right to replace a new car within 1 year.
In addition, Dongfeng Yueda Kia is the first to launch overseas version appreciation in China. On April 20, an appreciation meeting of Kia’s global strategic model Kaiku overseas version was held and pre-sales started.
What I have to say is that the Kaiku, which will be launched in September, not only has good looks, but also is the first car based on Hyundai-Kia’s latest i-GMP platform. It is equipped with the world’s first fourth-generation engine, the first to adopt CVVD Technology, with leading product strength at the same level. Kaiku will embrace the “Generation Z” consumers with its outstanding strength and inject strong impetus into Dongfeng Yueda Kia’s return to the mainstream track.
