On April 10, 2020, Dongfeng Yueda Kia announced that the fan operation mini-program “Let’s Come Together” was officially launched. With convenient operation and interactive experience, rich content and member benefits, and full-scene contacts integrating online and offline, Create a fan interaction center to connect brands and fans, and between fans and fans. The launch of the mini program marks another solid step for Dongfeng Yueda Kia towards online digitalization and fan ecological marketing.
As the generation of Internet natives who prefer digital catalysts has become the main force of car consumption, users’ car buying scenarios and consumption behaviors have undergone tremendous changes. Dongfeng Yueda Kia adheres to the youthful thinking and builds the “Let’s Come Together” mini program into a one-stop service platform that integrates online channel interaction and offline scene experience. The “Let’s Come Together” mini program covers four major sections: “Fan Community”, “Online Showroom”, “Welfare Mall”, and “Personal Center”, covering five major areas: brand experience, showroom experience, digital experience, product experience, and lifestyle. , linking online and offline contacts, providing customers and fans with a complete and consistent seamless experience.
Through the “Let’s Come Together” applet, fans can fully understand the highlights of the new car in 360 degrees, check the configuration of their favorite car with one click, and enjoy convenient functions such as online reservation for test drives; share topics and updates in the “community” like posting to Moments , advocating a personalized lifestyle; relying on the “Cheyou Circle” to exchange real-time information on car buying, car maintenance, and car use, to create a circle of fan culture and enjoy exclusive member benefits, and jointly create a strong community, self-communication, and long chain The new ecology of fan economy.
For Dongfeng Yueda Kia, the mini program can not only effectively carry fan interaction and private domain traffic operation, but also integrate and connect potential customers, brand fans, and retained customers to create a unified interactive platform, realizing customer experience and brand full integration of information. In addition, mini programs can further improve the capabilities of online marketing, fan acquisition, user connection and potential customer conversion.
In the stock market era of automobiles, in the face of new consumption trends and new challenges, Dongfeng Yueda Kia has always adhered to the “customer first” business philosophy, constantly innovated digital marketing, strengthened user operations, and built a centralized thinking of online and offline integration. The fan interaction center creates a new experience.
