“As a live witness of the successful launch of the Long March 5 Y3 carrier rocket (also known as “Fat Five”), my trip to Hainan is full of fantasy, and it will be an extraordinary experience that will be memorable for a lifetime.”
From December 25th to 28th, Beijing Off-Road held the “Call of Duty VI Flying Action” event in Hainan. This event was the first time that Beijing Off-Road and China Lunar Exploration Project reached a strategic cooperation. During the rocket launch mission, they jointly assisted the launch of the Long March 5. Beijing off-road has witnessed the journey of the Long March 5 Yaosan launch vehicle to the sky, and together with the China Lunar Exploration Project, it will start the next “decade” of China’s aerospace industry.
“Fat Five” takes off and Beijing cross-country witnesses the highlight moment of China’s spaceflight
The night of December 27th will be destined to remain in the depths of memory.
After more than three hours of waiting at the Wenchang rocket launch base, following the command of the on-site commander to count down to 10 minutes, the audience suddenly fell silent. Nearly 20:45, everyone at the scene counted down with the commander, “10, 9…3, 2, 1”. At this time, the night sky seemed to freeze, and the moment the rocket ignited, The dark night sky in the distance changes from green, yellow to red, the whole sky is illuminated, the huge roar of the earth shaking and the mountains shaking pierces the sky, accompanied by everyone’s screams and cheers, the rocket soars into the sky, at this moment It was so shocking.
The rocket slowly rose into the night sky covered with dazzling light, and gradually disappeared into the night after it lasted for tens of seconds. A few minutes later, with the official announcement of the successful launch, the people at the scene were boiling again. The carrier rocket with the largest thrust in my country at present, the Long March 5 Yaosan carrier rocket, carried the efforts of all astronauts and everyone’s expectations and successfully lifted off in Wenchang, China. The people who participated in witnessing the launch were all moved by the enthusiastic atmosphere at the scene move.
As the official strategic partner of the China Lunar Exploration Project, Beijing Off-Road went deep into the Wenchang Space Launch Site and officially started the “upward” journey with China’s Lunar Exploration Project as a participant for the first time. After the stargazing operation in Delingha, it once again started to explore the sky.
Joint release Beijing Off-Road and China Lunar Exploration Project move forward hand in hand
On the afternoon of the launch day of the Long March 5, the double “YUE” joint technology laboratory jointly established by Beijing Off-Road and the China Lunar Exploration Project was officially unveiled. The joint laboratory conducts all-round cooperation in cutting-edge technology, cutting-edge talents, and cutting-edge resources.
At the unveiling ceremony, Long Lehao, an academician of the Chinese Academy of Engineering, said: “This is not only a strategic cooperation between China’s lunar exploration and Beijing Off-Road, but also a combination of lunar vehicles and off-road vehicles, a combination of the sky and the underground, and a combination of the aerospace field and the automotive industry. A combination of industries.”
It is understood that the strategic cooperation between Beijing Off-Road and the “China Lunar Exploration Project” is a high degree of agreement between the two in frontier military technology and the spirit of unbounded exploration, and it is a combination of the automobile industry and the aerospace industry. Led by five “National Treasure-level” aerospace experts, the joint laboratory will be established with Beijing Offroad, which will deepen the application of deep space exploration technology, robot application technology, and aerospace materials in the field of off-road vehicles, making future off-road vehicles more worth looking forward to At the same time, Beijing Off-Road will also accelerate the transformation and upgrading of the brand’s high-end technology, and jointly develop a special model for the lunar exploration version, injecting more aerospace elements of China’s lunar exploration into Beijing Off-Road.
Wang Lei, deputy general manager of BAIC Motor Off-Road Co., Ltd. and director of the off-road vehicle research institute, said, “The joint laboratory will carry out technological breakthroughs in three major areas: all-terrain unmanned driving technology, extreme environment adaptability technology, and lightweight technology.”
Among them, in terms of all-terrain unmanned driving technology, the joint laboratory will carry out research on all-terrain driving systems, remote control/semi-autonomous/full-autonomous unmanned driving and other technologies, and realize mass production applications on Beijing off-road vehicles. In terms of extreme environment adaptability technology, the joint laboratory will carry out research on extreme environment temperature adaptability technology and dust-proof sealing technology to improve the extreme environment adaptability of Beijing off-road vehicles. In terms of lightweight technology, the joint laboratory will conduct research on advanced lightweight technology and structures, further improve the lightweight level of Beijing off-road vehicles, and improve the fuel economy, off-road mobility and carrying capacity of the vehicle.
With the blessing of the Double YUE Alliance, the three “cutting-edge” resources of China Lunar Exploration will inject new potential energy into the upward breakthrough of the Beijing off-road brand, and the future Beijing off-road products will be more worth looking forward to.
Leqi test drive to experience the challenge and excitement of the MINI Tournament
The frontier of human space exploration looks at China’s lunar exploration, and the exploration of the earth’s border is handed over to Beijing. The “Call of Duty Ⅵ Flying Action” not only has a long-term “asking the sky” complex, but also brings you a more challenging and fun cross-country “MINI Tower Tournament”, so that everyone can better experience the competition in the competitive atmosphere. Product performance and communication driving experience.
The test drive location is located in Hainan Wenchang Leqi Test Drive Base. The 2-kilometer track is not long, but the setting of multiple sharp bends makes the track full of difficulty and challenges. The vehicle used in the competition is the BJ40 City Hunter Edition, which is currently the main off-road vehicle in Beijing. , BJ40 Ring Tower Champion Edition and BJ80, the thrilling track allows everyone to gain the most direct experience of the extreme off-road performance of the vehicle while competing.
The three consecutive championships around the tower brought Beijing off-road not only the glory of the championship, but also the ultimate forging of product performance and the ultimate test of product quality. The three consecutive championships are the best proof and interpretation that Beijing Off-Road has always adhered to hard-core off-road and military quality.
The championship-level performance is not only reflected in the field and products, but also in the creation of cross-country culture. As the leader of China’s off-road culture, Beijing Off-Road has been committed to bringing the ultimate off-road experience to users, providing more experience platforms for experiencing and participating in off-road events, and creating the unique off-road culture and off-road spirit of Beijing Off-Road, so that more ordinary cars Friends also have the opportunity to feel the passion of cross-country events.
Jungle crossing, enjoy the visual feast after all the ups and downs
With poems and distant places in mind, it is the dream of many people to drive an off-road vehicle over mountains and ridges, to reach inaccessible places to explore unknown scenery.
For off-road people, travel is not a dream, but an integral part of life. Don’t be afraid to travel long distances, measure the world with wheels; don’t be afraid of loneliness, use four-wheel drive to gallop thousands of miles. In the world of off-roaders, there is no unreachable distance, no unreachable frontier, only endless off-road roads.
No matter how short the time travel is, it is still an experience. In addition to watching the rocket launch, this “Call of Duty” event specially arranged a “jungle crossing experience” to fully release the “off-road heart” belonging to off-road people in a more interesting way.
Travel from the jungle to the sea, from the natural landscape to the coastal road. Forests, rivers, gravel, swamps, the crossing team experienced a harsh landscape challenge of tens of kilometers, and also enjoyed a beautiful visual feast.
The models crossed this time are the full lineup of off-road family products. Different off-road experience methods and different series of off-road models bring you different off-road enjoyment.
Encounter time, look for historical memory and gourmet food
Everywhere I go, time permits, I have to walk around. Go find an old street and taste a meal.
This time, we took advantage of the event gap to drive a Beijing off-road BJ40 City Hunter version to have an intimate contact with old streets and delicious food in Haikou, Wenchang and other places. Although the time is short, we have gained a lot.
Qilou Old Street is one of the most distinctive street landscapes in Haikou, where the oldest building, the Four Archway, was built in the Southern Song Dynasty. There is a blend of Chinese and Western cultures in this old city, and you can also feel the appearance of the old city of Haikou and the life of the people in Haikou. More than 700 years have passed, and the mottled old walls here still exude the meandering style of Nanyang.
Old Street is alive and has a soul. It survives tenaciously, and is also developing and changing. I always feel that a city has the thickness of life only if it has old streets.
The folk proverb says: “Wenchang chicken has the crown of Tanniu, and Tianci chicken has the crown of Tanniu.” It is said that the Wenchang chicken in Tianci village is the most authentic and authentic. It is said that this is also the birthplace of Wenchang chicken. For off-roaders, food is indispensable. Exploring Wenchang chicken, one of the four famous foods in Hainan, and the seafood market are also must-see places in our itinerary. 
Write on the back:
From the Shanghai Auto Show in April, Beijing Off-Road and the “China Aerospace Lunar Exploration Project” reached a strategic cooperation. BJ40 has become the vehicle used by Chinese lunar exploration engineers to provide services for China’s lunar exploration projects. The science popularization experience landing event was held at the joint press conference, and the science popularization class taught by academicians is another science popularization landing after the Delingha stargazing operation. The deep integration of Beijing off-road and China’s lunar exploration project is on the fast track.
Let more consumers get in touch with off-road, understand off-road, enjoy off-road, and activate off-road enthusiasm. Since the integrated operation of off-road in Beijing, it has implemented the requirements of “high, new, and special” with the development of “specialization, refinement, and speciality”. Not only has it made frequent efforts on the brand side, but it has also opened up a development path with Beijing’s off-road characteristics in terms of product layout and experiential marketing, and stimulated the enthusiasm of the whole people for off-roading. Under the general environment of market downturn, the annual sales volume increased by 24% year-on-year, the operating income increased by 34.5% year-on-year, and the profit increased by 69% year-on-year. In 2020, he handed over a dazzling report card, which also laid the foundation for further breakthroughs in the upcoming 2020.
Gather China’s power and create a hard-core national trend. The launch of the Long March 5 rocket made people see the strong strength of China’s aerospace technology, which represents the positive development of China’s power. With the implementation of the technology of the Double YUE Alliance and the accumulation of off-road culture that inspires the people’s off-road enthusiasm, Beijing Off-Road, which aims to build the first brand of off-road vehicles in China, is also using its solid and powerful steps to interpret the positive power of China’s off-road vehicles.
About Beijing Off-Road:
Beijing Off-Road pioneered the “new off-road grading standard” and launched five series of BJ40 City Hunter Edition, BJ40 PLUS, BJ40 Ring Tower Champion Edition, and BJ80/BJ40 Shengshi Huazhang Edition with a new S/P/C/SE segmented product sequence. The product layout is accurately covered to meet more people’s expectations for a diversified off-road vehicle life.
With a development history of more than 60 years, BJ212’s brilliance and sentimentality, the hero’s car of “Wolf Warrior 2”, and twice won the chairman’s military parade car. As the pioneer and leader of China’s off-road vehicle market, Beijing Off-Road will further make unremitting efforts to pass on off-road culture, inspire people’s hidden off-road aspirations, and lead China’s off-road culture to expand from niche off-road to mass exploration.
At present, Beijing Off-road as a whole accounts for 26.8% of the Chinese off-road vehicle market, which means that in the Chinese off-road vehicle market, one out of every four off-road vehicles comes from Beijing Off-Road.
maybe one day
you’ll gift yourself a buggy
Embark on a journey
Like all people who like off-roading
it will be with you
The way forward!
