Ducati Motor Holding delivered 53,183 motorcycles to customers around the world in 2019, a significant increase from 53,004 in 2018. Ducati can achieve such outstanding performance, thanks to the Panigale models. Its sales totaled 8,304 units, maintaining its market leadership established in 2018 with a market share of 25%, confirming its position as the world’s best-selling superbike.
In 2019, Ducati’s two new cars (Hacker 950 and Devil 1260) achieved sales of 4,472 and 3,129 units respectively, doubling the total sales of the previous model in 2018. The Lantu Multistrada series performed equally well, with sales up 3% compared to 2018 (this was also benefited from the addition of the 950 S model and the facelift of the 1260 Enduro); deliveries totaled 12,160 units, It is the highest sales volume of this utility motorcycle since its launch. The 2019 sales figures strengthen Ducati’s position in the motorcycle market.
Claudio Domenicali, CEO of Ducati Motorcycle Holdings, said: “2019 has been a difficult but rewarding year. We are working hard to make Ducati the most popular motorcycle brand in the world. Our current achievements, product range The development, as well as the market response, are enough to prove that we have chosen the right strategy. In today’s global market, one out of every four superbikes is a Panigale. From the technical technology represented by the Ducati Panigale V4 R model , combined with our extensive technical racing experience with the V4 series, ensure that this motorcycle remains a benchmark in the category. In addition, pre-paid orders for the Streetfighter V4 are also increasing, with more than 1700 units currently ordered, It will also enter the Chinese market in 2020”
Francesco Milicia, Deputy Director of Ducati Global Sales, added: “We are pleased with the results achieved in 2019. In the past 12 months, we have implemented a key sales network expansion plan, adding 54 new sales in 20 countries. dealerships. We will continue this expansion plan this year to further increase our global coverage and bring a continuous high-end experience to our fans.”
Our volumes continued to grow in Italy, strengthening its number one market position. Total sales in Italy reached 9,474 units, an increase of 3% over 2018 and a 20% increase over the past three years. In the United States, Ducati delivered a total of 7,682 motorcycles. Although the market continued to show negative growth trends (the overall market shrank by 7% compared to 2018), Ducati sales fell by only 2%. However, sales in Spain and France performed extremely well, growing by 10% and 8% respectively. Our Italian brand is especially favored by Chinese car fans. Ducati’s sales in China have continued to rise in recent years, with sales increasing by 12%. China has now become Ducati’s fifth most important market. This optimistic sales performance in 2019 has given Ducati confidence as it looks to the future.
In 2020, the product range is now even more complete, and the long-awaited Streetfighter V4 will be available on the Chinese market. In addition to the upcoming new V2 model, the Panigale car series will also have a major upgrade to the V4 model to improve performance and driving performance. For globetrotters and adventurers who enjoy long-distance travel, the Lantu Multistrada series will usher in the arrival of a new Grand Tour model. Last but not least, the Ducati Touring Scrambler series showcased the upcoming new Scrambler 800 Dark at EICMA, with an all-new model to follow in the coming months.
