With modern consumption returning to rationality, for the cutting-edge middle-class group who pay more attention to compatibility advantages in consumption, a medium-to-large sedan with both large space and comfortable experience has become their first choice for car purchase. They hope that this car is quiet enough to carve out a space of their own in the noisy city; they hope that it is full of personality, so that others can know their own aesthetics and preferences at a glance; It matches our pursuit of the details of life; we also hope that it is powerful and compatible with our needs in all aspects of life and workplace.
Recently, a medium-to-large sedan that has attracted much attention since its appearance – the new Ford Taurus debuted in Jinghuan. As the flagship model of Ford, the new car not only has a larger body size and more spacious seating space, but also has a humanized configuration. And the leading intelligent interconnection system has been well received. Let us take a look at whether the new and upgraded product performance of the new Taurus can capture the hearts of cutting-edge middle-class people.
Fully upgraded internally and externally, demonstrating a new style of admiration and style
As a newly unveiled model, the changes in appearance are undoubtedly the first to attract consumers’ attention. The exterior design of the new Taurus is more modern and dynamic than the current model. The Ford family-style hexagonal front grille has been newly designed and decorated with chrome strips, and it runs horizontally with the slender LED headlights, highlighting a strong visual width. The new LED headlights integrate the functions of position lights and daytime running lights, and present a streamer turning effect that gradually lights up from the inside to the outside when turning, which is novel and smart. In addition, the Vignale model introduced for the first time has a more unique design. It adopts the “flying wing V” shape mesh chrome-plated air intake grille designed by the initials of Vignale, and is equipped with specially designed 19-inch two-color painted wheels and exclusive black car. The roof has a great visual impact, and the exclusive seat design and welcome pedals are also used in the car, which is more in line with the aesthetic preferences of young consumers.
In addition to having a high-quality appearance, space comfort is also one of the essential car buying considerations for many cutting-edge middle-class people. The new Taurus retains the ultra-long wheelbase of 2949 mm of the current model, and the body size has increased on the original basis, respectively 5018 mm x 1884 mm x 1506 mm. Long-distance travel, can enjoy the most comfortable ride experience.
Top-level personalized configuration, enjoy a new experience of excellent sound effect
With the improvement of consumers’ living standards, cars not only act as a means of transportation, but also carry a kind of sustenance for the quality of life. The interior of the new Taurus is covered with luxurious leather, supplemented by log texture decoration, which highlights the modern technological atmosphere in the car. The front seats are designed based on the principle of ergonomics, and the main, co-pilot and rear passenger spaces have three-zone fully independent constant temperature air-conditioning, so that the comfortable temperature can be controlled freely. The front and rear seats are equipped with ventilation, heating, and massage functions, creating a high-quality mobile space for drivers and passengers.
In order to enjoy the nourishment of high-quality music while traveling, in addition to the music itself, the cutting-edge middle class also attaches great importance to the choice of audio. Ford’s new Taurus is equipped with the world-class Danish top acoustic design brand B&O sound system, matching 14 high-performance speakers, 10-channel power amplifier, the output power can reach 800 watts, and it has adaptive volume adjustment and surround sound processing. Its rich and powerful sound The performance allows drivers and passengers to enjoy a private audio-visual feast as if they are in a theater. In addition, the new Taurus also has excellent body NVH performance, allowing users to relax in a spacious and quiet space and enjoy a pleasant journey.
SYNC®+ vehicle intelligent travel system, creating a new realm of human-vehicle interaction
The rise of the Internet tide has made people put forward more and more requirements for the network function of the vehicle system. In order to attract younger and younger consumers, in addition to having top-notch configurations, the application of smart technology is also important. The all-new Taurus series is equipped with the largest 12.8-inch vertical central control panel touch color LCD screen in its class as standard, and is equipped with the SYNC®+ Zhixing infotainment system jointly developed by the Ford brand and Baidu based on Baidu’s artificial intelligence Internet of Vehicles technology, which not only covers Smart navigation and personalized recommendation of rich entertainment content also provide a one-stop travel service with functions very close to the actual usage scenarios of Chinese consumers, and can be bound with the SYNC®+ system through the “FordPay” APP to realize mobile phone and The account interoperability between the car and the machine allows car owners to enjoy the seamless interconnection of getting off the car-mobile phone-person in multiple life scenarios.
Surging power blessing, creating an extraordinary new driving experience
Of course, consumers are most concerned about whether an excellent car can bring abundant power experience. The new Taurus inherits Ford-style driving DNA, and the whole series is equipped with the most powerful EcoBoost®245 twin-scroll turbocharger in its class. Compressed direct-injection engine and 8-speed automatic manual transmission, with a maximum power of 180 kW and a peak torque of 390 N•m, the fuel consumption under comprehensive working conditions is as low as 7.2 liters/100 km, combining fuel economy and surging power, allowing users Can indulge in hearty driving.
What’s more worth mentioning is that the new Taurus is also equipped with the advanced Ford Co-Pilot360™ intelligent driving assistance system, which integrates more than 10 driving assistance functions and reaches the leading level of L2 automatic driving in its class. The system not only includes a number of unique configurations at the same level, including ACC full-speed intelligent adaptive cruise control, but also adds a 360° panoramic image visualization system and a PIB post-collision braking system, allowing drivers to enjoy driving pleasure while Forget about worries.
Written at the end: Since the domestic production, Ford Taurus has spent four years in the domestic market. As a mid-term facelift model, the all-new Taurus has been deeply involved in innovation in the field of intelligence on the basis of traditional exquisite craftsmanship. Both hardware configuration and smart technology have been greatly improved, and the more noble Vignale model is introduced for the first time to meet various needs. In order to meet the needs of consumers, it will bring consumers a more enjoyable car experience. It is reported that the brand-new Taurus will be officially launched on August 16th, the FUN DAY Ford brand day. If the price is right, I believe this mid-to-large sedan that combines luxury and technology will surely achieve good results in the fiercely competitive B+ car market. Let’s wait and see.
