When the outdoors are no longer limited to traditional outdoor sports
Instead, it is presented in a leisurely and leisurely way of life.
How should outdoor clothing and products be developed and extended?
Li Yan, purchasing manager of Sanfu Equipment, said that the current consumer group is changing, and the post-90s and post-00s have gradually become the consumer army. This requires outdoor products to incorporate elements of urbanization and fashion, and to launch products with outdoor functions and lifestyle attributes such as fashion, travel, and business, in order to gain the attention of young users and urban people in order to expand the market.
In addition to meeting the needs of young people, outdoor products also need to meet the daily needs of outdoor sports enthusiasts and incorporate functional elements into the products.
outdoor clothing
Pragmatism and Fashion Trends
enjoy life
At present, more and more outdoor brands have gradually smelled the trend of urban fashion sports. While emphasizing long-term comfort and safety, their products also create universal shapes for people who can switch between different scenes at will. possible.
Born in Paris, France , HARD KNACK (hereinafter referred to as HK) , as a cutting-edge brand of a French aristocratic family, is committed to creating state-of-the-art business and casual clothing for Western upstarts. After more than 2 years of preparation and negotiation, HK officially landed in China. Formed a brand strategic alliance with CARAVA and SLAEDER , and successfully held the “Cross Change” joint order meeting in Dongguan from April 22 to 24.
The brand investor Simon Kenneck mentioned at the press conference: “In China, there are many ‘new business elites’ who focus on fashion and love outdoor sports. They have become the backbone of China’s fashion industry and outdoor industry consumption. It is necessary for HK to customize functional clothing for them that meets the elite’s high-end taste.”
In the future, the business of HK China will focus on the urban application of functional clothing and provide high-end outdoor clothing. While making a reasonable positioning according to the market, HK will always adhere to the attitude of “keep improving and pursue the ultimate” to ensure the artistic quality of HK!
Sophisticated materials and tailoring make the wearer not afraid of changeable weather; the simple design shows the high-end business elite’s strategizing quality.
The old outdoor brand The North Face has already discovered that users’ perception of the brand has undergone earth-shaking changes. Therefore, when “The North Face Urban Exploration” rebuilds brand recognition, it retains the exploratory spirit of the brand’s DNA and adds the real and intimate relationship between people and the city. Its TNF UE series is an urban outdoor series for fashion lovers. It takes “Yosemite Outdoor Spirit” as product inspiration, and while relying on TNF’s professional outdoor technology, it combines outdoor functionality with daily wear, showing A unique life pursuit that balances pragmatism with fashion trends.
The 2019 Spring/Summer Limitless series launched by TNF UE brings urban explorers a series of functional clothing with modern sense and full of precision details, suitable for any climate and occasion, with simple design aesthetics to make every delicate and subtle High-end technology can be fully utilized.
Another outdoor brand , KOLON SPORT , has also been decoding different youthful attitudes in the exploration of nature in recent years, launching clothing series that are closer to urban outdoor needs, breaking the conventional outdoor style labels, and interpreting outdoor urban fashion with constantly updated products .
KOLON SPORT’s WEATHER COAT (ladies’ long jacket) is made of technological wind-resistant fabric, which is windproof and warm; the design of retro military style, combined with 3D cutting of tooling, is simple and neat, and is suitable for various types of business and leisure scenes.
KOLON SPORT’s understanding of NATURE is not limited to pure nature, but as long as you step out of the gate and under the sky, it is the category of NATURE understood by KOLON SPORT. And this is also consistent with the philosophy of Northland Northland.
Whether it is a mountain jungle or a modern city, it can easily change the scene and match naturally, which is what Northland has been insisting on research and development. NORTHLAND’s outdoor urban style products combine excellent functionality and fashionable appearance suitable for the city, breaking the boundary between the city and the outdoors, suitable for various occasions such as casual dating and outings in the suburbs. You can also enjoy nature at any time while working.
NORTHLAND women’s outdoor sunscreen and UV protection breathable sports windbreaker jacket not only has UPF50 UV protection function, but also has functions such as water repellency and tear resistance. The clean and neat design is also in line with the aesthetics of the urban crowd.
SCARPA, which focuses on climbing mountains, also has unique styles for its daily series of shoes. SCARPA casual series shoes integrate fashion and casual style into outdoor elements, grasping the return to the core values of modern life – low-key, simple, close to nature and revealing the perception of life, but also urban life and nature, tradition and technology, inspiration Collision with creation. SCARPA regards optimism, simplicity, and strong modernity as the constant pursuit of the series.
SCARPA’s classic product “Mojito” Mojito shoes, like its name Mojito, are passionate, unrestrained and colorful. The tightness of the shoe can be adjusted at will, so that the shoe and the foot are in close contact. Mojito series shoes have always been original in a low-key place, which best reflects the daily life of outdoor people.
outdoor product
light outdoor lifestyle
enjoy life
Every way of life or the development of an aesthetic concept is gradually and slowly precipitated. In addition to the pursuit of beauty and quality in outdoor clothing, more and more people have also started a “light outdoor” lifestyle: outdoor music festivals, camping and wild fishing… all show that everyone is willing Getting close to nature in a leisurely and free way, these “light outdoor” experiences have become a novel trend form.
With the rise of this lifestyle, tents and outdoor cooking utensils are no longer the property of senior outdoor enthusiasts, but gradually become a daily necessities.
Heilu , with the concept of exquisite camping life, is committed to making users feel at home and relaxed in camping activities. It breaks people’s traditional views on camping activities, integrates the concept of exquisite camping life into camping equipment and camping activities, and lets more people understand that exquisite camping has become a new way to get rid of stress and anxiety.
“Lu Xiaoyou” is a tent made by Heilu. It has a size of 210CM×140CM×110CM after it is opened, allowing you to sit upright in the tent. The tent is divided into inner and outer double layers, which can effectively achieve the effect of ventilation and ventilation, and can prevent wind and rain.
On weekends, holidays, with family or friends, an outdoor picnic will bring different happiness to the life of reinforced concrete, and this requires the help of cookers with outdoor functions. Huofeng has been focusing on creating a mobile kitchen concept: meat and food are full of emotions; fresh ingredients can make food taste more delicious; lightweight and portable utensils can make every trip easier and more enjoyable.
The fire maple pan is made of aluminum alloy and stainless steel, which can be fried or baked; the light and portable pan does not take up space when stored, the non-stick coating is easy to clean, the corrugated bottom design makes the heating more uniform, and the detachable oil guide groove design , fuel-efficient and low-fat, reducing waste. This frying pan can be used for outdoor picnics or at home.
Urban style for outdoor products
Demonstrates a life attitude of city people yearning for natural scenery
outdoor urban style
Let people go deep into the wilderness of nature
You can also explore the extension of the city
And every sport is combined with technology
Products that combine fashion and function
will also be popular
Find a balance between outdoor sports and daily life
Not only outdoor brands are concerned
It is also the focus of the Asia Pacific Outdoor Exhibition
June 20-23, 2019
Nanjing International Expo Center
Asia Pacific Outdoor Exhibition will join hands with outdoor brands
Showcasing novel outdoor fashion forms
Let you experience the aesthetics of outdoor life at one time
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