Recently, former Bugatti designer Camilla Kropp officially joined Human Horizons as the chief designer of the HiPhi Multi-Sensorial Design Center (HiPhi Multi-Sensorial Design Center), a luxury smart pure electric vehicle brand under its umbrella. Forward-looking creative design and application of color, interior materials, etc., together with the international team of the multi-dimensional sensory design center, are committed to the sensory experience innovation and high-end customization of HiPhi.
From the beginning of product design, HiPhi has paid great attention to the user’s sensory experience. Every creative design of the innovative multi-dimensional sensory design center aims to integrate sensory design into the travel experience, bringing users exclusive luxury technology that is both internal and external. More importantly, the sensory design is not limited to the smart pure electric vehicle itself, but will be extended to the fields of interconnection and sharing, smart services, etc., endowing products with extraordinary value through design, and then transforming value and innovation into personalized emotional experience, Revolutionize the definition of luxury.
Ms. Camilla Krop, graduated from the Royal College of Art (Royal College of Art), the cradle of global art and design masters, has nearly 20 years of experience in automotive design. Since 2013, she has served as the color and material designer of the top supercar brand Bugatti, and has been deeply involved in the design of Bugatti Veyron, Chiron, Divo three mass-produced cars and limited-edition customized models, creating dynamic elegance in the application of colors and materials ultimate experience. In addition, Ms. Krop also participated in Bugatti’s exclusive boutique customization and lifestyle creation. As an independent designer, Ms. Krop has designed many international high-end home furnishing products and exhibition halls, which enables her designs to surpass the traditional design framework and present a perfect balance between art and functionality.
Ms. Kropp believes that colors and materials also have strong vitality, which can stimulate emotions, create spaces and atmospheres, enhance individuality and meet increasingly diversified customization needs. Talking about the challenges of the color and material application of future cars, she said: “Future travel will move towards integration and simplicity, the application of smart technology and environmentally friendly materials will become more and more extensive, and smart cars will gradually evolve into warm, learning cars. The ultra-mobile smart space, the design aesthetics and sensory experience are unified with the functional design, serving the functions, allowing users to perceive more intuitively. At the same time, the convenience and comfort of personalized customization, car-home interconnection, and the integration of people and cars are also future trend.”
Regarding the joining of Ms. Camilla Kropp, Nicholas Yue, vice president of Gaohe Auto Design and head of the multi-dimensional sensory design center, said: “Ms. Her experience coincides with the brand spirit and development philosophy of HiPhi. Her joining will not only make our sensory design experience more diversified, but also give HiPhi 1 personalized customization and the ingenuity of supporting boutiques. Infuse vitality and create more possibilities.”
As Human Horizons’ brand-new luxury smart pure electric brand facing the global market, HiPhi has broken the boundaries of traditional car design with the brand spirit of “exploration, freedom, and creation” since its inception, and continued Human Horizons’ starting from humanized needs. The vision of humanized intelligence “changing the future travel of human beings” is not only to change the mode of transportation, but also to adhere to the “people-oriented” design concept. In terms of driving experience, it also gives humanized care and creates intelligent The travel tool makes the smart car a node of the city and an open platform. Through sustainable learning, it brings users a smart travel experience that exceeds expectations.
As the first mass-produced car of Gaohe HiPhi, Gaohe HiPhi 1 will be trial-produced in small batches at the end of 2020 and launched in 2021.
