After completing the first battle at the Shanghai International Circuit in September, the 2019 season of the CEC China Automobile Endurance Championship is already halfway through. After a short rest, starting from the Shaoxing Station in early November, the CEC China Automobile Endurance Championship has officially entered the second half of the competition.
Just as racing cars race against time on the field, the logistics support team of the CEC China Automobile Endurance Championship is also racing against time. As the only officially designated logistics truck brand for two consecutive CEC China Automobile Endurance Championships, Dongfeng Light Vehicle, relying on its reliable quality and strong strength, guaranteed the logistics of the event all the way, and successfully completed the important task of escorting the event. The support team composed of Dongfeng light vehicles has also become a beautiful scenery in the CEC China Endurance Championship.
Since 2018, Dongfeng light vehicles have appeared more and more frequently in major automobile competitions, from the 2018 Ring of Tower Rally, to the 2018 COC China Off-Road Championship Hancheng Station, to the 2018 Silk Road Rally As well as the CEC China Automobile Endurance Championship, Dongfeng light vehicles will appear in the logistics support area of the arena. The service objects also cover various motor sports events including long-distance cross-country rallies, short-track rallies and track races.
The teams guaranteed and served by Dongfeng Light Vehicle also achieved good results. In 2018, the team sponsored by Dongfeng Light Vehicle has won the championship in all major competitions it has participated in. Among the teams sponsored in 2019, Zhengzhou Nissan Team won the championship in the 2019 China Ring Tower (International) Rally and the 2019 Silk Road International Rally. Good grades for two. It is not an exaggeration to say that Dongfeng Light Vehicle is a lucky general. At the same time, the strong strength of the participating teams in various events has also injected new vitality into the marketing of Dongfeng Light Vehicle’s sports events. The exposure of the product in top competitions has made it gain the attention of young users.
If we further expand the focus from Dongfeng light vehicles to the Dongfeng brand, then we can find the Dongfeng brand in the 555 car rally in 1999. Also as a logistics support vehicle, Dongfeng trucks have contributed to the spread and popularization of rally culture in China. If we zoom in a bit more, we will find that the Dongfeng brand can be seen in every National Day military parade and the military games that just ended recently.
In 1999, under the overall planning of Dongfeng Group, Dongfeng’s light vehicle business was formally independent, integrating Dongfeng’s commercial vehicle businesses such as medium trucks and light trucks. In the past 20 years, Dongfeng Light Vehicle has also formed a serialized commercial vehicle product layout, covering product sequences from light to medium, and from low-end to high-end, providing users with diversified high-quality assurance.
This year marks the 20th anniversary of the Dongfeng Light Vehicle brand. With the increasingly younger truck user groups and driven by the diversified needs of the rapid development of the national economy, Dongfeng Light Vehicle is also guided by the brand value of “born for customers” from the four aspects of brand, product, service and marketing. The field has achieved a comprehensive rejuvenation. The frequent exposure in major automobile sports events is the embodiment of the brand image of the new generation of Dongfeng light vehicles. Through the marketing of sports events, the product layout and reliability of Dongfeng light vehicles have also been fully tested.
In the 2019 CEC China Endurance Championship, Dongfeng Light Vehicle formed a multi-level logistics support team from large to small with Dongfeng Duolika D12, Dongfeng Duolika D6 and Dongfeng Caput K6. It meets the needs of the TKR fleet from vehicle transportation to parts transportation and the motorized transportation of the team’s accompanying items. The product sequence from large to small also enables the Dongfeng Light Vehicle Logistics Support Team to meet the multiple needs of race transitions, urban rapid transportation and commuting in the stadium area.
In terms of product quality, with the help of sports event marketing, it is also the arena for Dongfeng Light Vehicle to test product performance. In this year’s Silk Road Rally and the Ring of Tajikistan Rally, the Dongfeng Duolika logistics support vehicle, which is the logistics support vehicle of Zhengzhou Nissan’s championship team, also crossed the Taklamakan Desert together with the racing car. Logistical support tasks for a racing car. The large and comfortable cab of Dongfeng light vehicles also ensures the driver’s comfort during long-distance transport trips. With improved comfort, the natural guarantee efficiency will be higher.
In the CEC arena, Dongfeng Caput K6 support vehicle has become a light vehicle product that efficiently responds to the logistics and transportation of the competition, relying on the powerful power output of the Nissan NISSAN engine and the curb weight of 360 kg compared with similar models. It has the ability of rapid response and rescue in the event.
With the help of sports events, Dongfeng Light Vehicle’s event marketing has further strengthened the brand stickiness of young users. By inviting users to watch the game, Dongfeng Light Vehicle also took the lead in realizing the zero-distance dialogue between the brand and users in the field of commercial vehicles, and strengthened the interaction between the brand and users.
As an old national brand in the domestic commercial vehicle industry, Dongfeng Light Vehicle has gained word-of-mouth from millions of users in the past 20 years. With the growth of the younger generation of consumers and the arrival of consumption upgrades, Dongfeng Light Vehicle has also successfully achieved a youthful transformation of the brand through a series of excellent event marketing, and gradually formed an exclusive truck culture, becoming a powerhouse for Chinese trucks. Pioneer of cultural development.
2019 is about to become a thing of the past, but Dongfeng Light Vehicles will not stop its pace of escorting major auto races. In 2020, there will also be no shortage of top auto races, and there will be no shortage of Dongfeng Light Vehicle’s efficient guarantee of the championship teams of major races.
