On August 10, the month-long 2019 Glory of Kings World Champions Cup (KCC for short) staged its finals. The KPL team eStarPro supported by SAIC Volkswagen T-Cross was crowned the champion and won the KCC Golden Phoenix Cup. Subsequently, the Volkswagen brand officially announced the Chinese name of T-Cross “Tu Kai”, congratulating Nuo Yan, Alan and other players on their return from the “Tu” and “Kai”.
T-Cross was born for young people. This time, it announced its Chinese name at the time of the coronation of the King of Glory World Crown, paying tribute to young heroes in the language of young people. It is also a new attempt by SAIC Volkswagen to deepen cross-border marketing. The word “Tukai” vividly interprets T-Cross’ youthful and fearless temperament. “Tu” means an indomitable journey, and “armor” is a fearless and tough external armor, but also a firm and forward inner heart. As a brand-new German urban boutique SUV, T-Cross breaks the boundaries of the city with its hard-core strength, shows its youthful personality, and accompanies cool young people to break out of their own road.
German city SUV comes with boutique attributes
The 2019 KCC is the first World Champions Cup of Honor of Kings, attracting competitions from teams from the United States, the European Union, and South Korea. The KPL Spring Championship team eStarPro from mainland China directly advanced to the group stage of the World Championships, winning all the way to the top of the final battle. As the official partner of KCC in 2019, T-Cross is also an international SUV model. Competitiveness that is not afraid of challenges.
Entering the country, T-Cross has integrated Chinese design needs on the international production platform, and the sense of quality has doubled. For example, the proportional relationship between the upper grille and the headlights, the wing-shaped decoration of the lower grille, the exquisite body side markings, the chrome plating of the double exhaust pipe shape, and the choice of interior and exterior colors of the car, etc., all fully take into account domestic users’ expectations for urban SUVs. aesthetic preference. At the same time, the wheelbase of the T-Cross is 88mm longer than the European version, reaching the standard compact level of 2,651mm. In addition, the Panorama large-size panoramic sunroof, Climatronic dual-zone automatic air-conditioning, rear exhaust air vents and other comfortable configurations make the interior of the car more comfortable. It brings a driving experience no less than that of an A-class SUV.
In terms of qualifications and size, T-Cross may be a young player of SAIC Volkswagen’s “Tu” generation; but judging from market feedback, it can be called the “popular little pride” of the Volkswagen brand SUV family, and the German boutique city SUV. The product image is growing healthily. Since its launch in mid-April, its dynamic and tough temperament has attracted many consumers to the store. The spacious and comfortable driving environment, strong fuel-efficient power performance, and advanced configuration level of the same level have been unanimously praised by the first batch of users. As of the end of July, T-Cross has sold a total of 23,480 units.
Hand in hand with the glory of the king to release the youthful attitude
Since the beginning of product development, T-Cross has been an SUV specially designed for urban young people. Based on the survey of young consumers, not only the styling design is bolder, but the technology is also more exciting. The 10.2-inch high-definition color LCD instrument and the all-glass design multimedia entertainment and navigation system meet the growing demand for human-computer interaction with a dazzling large screen. Beats sound system (equipped with 6 speakers and subwoofer), behind the fashion brand joint name, is to effectively improve the enjoyment of music in the car.
The new generation of young people pursue fashion and avant-garde but also have an adventurous spirit, and are good at discovering different lives from different dimensions. Because of this, T-Cross Tukai and Glory of Kings played cross-border marketing, accumulating high popularity of new cars among young people. In March of this year, T-Cross became the official partner of the KPL Spring Competition; in April, five e-sports masters were assembled to call for the listing at the King’s Trend Night; in August, it witnessed the birth of the first KCC champion. In September, T-Cross will also join hands with the KPL Autumn Competition to continue cheering for the road to the king.
Wearing armor, you are the king. T-Cross road armor report to help you travel without boundaries.
