JD Power (Jundi), the world’s leading consumer insight and data analysis organization, has made a new revision and upgrade of the “Jundi Guide” WeChat mini-program car selection tool, and officially launched it on the WeChat platform today. The revised “Jundi Guide” fully considers the usage habits and convenience of consumers, adds richer research data and more diverse operating functions, and continues to uphold the concept of “delivering real insights from real car owners” to help car buyers Quickly obtain the vehicle comprehensive recommendation index and all-round vehicle analysis that it needs.
Scan the QR code on WeChat to experience “Jundi Guide” immediately
“Jundi Guide” is a mobile phone car selection tool for Chinese consumers. Once launched in 2018, it has won unanimous praise from the majority of car buyers. JD Power’s 2018 brand awareness survey shows that among Chinese consumers who know JD Power, 91% of the respondents said that JD Power provided a useful basis for their purchase decisions, and 59% of the respondents said that JD Power decided their choice. Brands, 56% of the respondents indicated that they would pay more attention to the brands commended by JD Power.
While serving automobile brands, JD Power is also committed to providing consumers with real and transparent vehicle rating information to help car buyers make more informed car purchase decisions. The new version of “Jundi Guide” provides consumers with more comprehensive and intuitive brand and model product quality and service feedback information, which can help consumers avoid the information overload that occurs in most car buying tools. The “Jundi Guide” only reflects the relevant scores of brands and models that meet the sample size requirements of JD Power’s research. The mini program is now officially launched on JD Power China’s official WeChat public account (WeChat name: JDPower Jundi).
The newly upgraded Jundi Guide has injected more consumer genes and more comprehensively integrated JD Power’s research data to create a fair, independent, simple and practical car selection tool for consumers
Su Jun, President of JD Power China, said: “As a world-leading consumer insights company, JD Power has always been committed to being a senior consultant in the automotive industry. At the same time, as the ‘voice of customers’, we are also consumers The most trustworthy staff and assistant. The innovation of “Jundi Guide” shows our firm belief from consumers and back to consumers. The newly upgraded Jundi Guide has injected more consumer genes and more comprehensively Integrating the research data of JD Power, it creates a fair, independent, simple and practical car selection tool for consumers in an all-round and multi-dimensional way.”
The newly revised “Jundi Guide” applet has made the following major updates:
· The data source of the newly upgraded Jundi Guide applet has been expanded from the original three flagship researches of JD Power to five joint research products – new car quality research (IQS), attractiveness index research (APEAL), and after-sales service satisfaction research (CSI) , Car Sales Satisfaction Study (SSI) and New Car Purchase Intention Study (NVIS), which more comprehensively and systematically reflect the quality, performance/operation/design, preference, sales and after-sales service of Chinese car owners for mainstream car brands and models in the Chinese market evaluation of.
In addition to providing a comprehensive recommendation index based on a 100-point scale, Jundi Guide also provides scores in four sub-dimensions: brand power, product charm, new car quality, and dealer experience (sales and after-sales experience), helping consumers understand their intended models from various angles.
Consumers can compare multiple intended models according to their own interests. In addition to the popular similar models recommended by the system, consumers can also add the models they are interested in to the comparison list, and compare multiple models from the comprehensive recommendation index and four sub-dimensions.
In order to help consumers compare the differences between different models more intuitively, after fully considering consumers’ usage habits and convenience, the revised Jundi Guide combines the original score of questions per 100 vehicles (PP100) and points per thousand The system satisfaction scores are uniformly converted into percentile scores through a rigorous model.
If you are interested in “Jundi Guide”, you can open it in the following three ways:
Click here to view the QR code of the Mini Program
Open WeChat, enter “Jundi Guide” in the search box
Open WeChat, follow the WeChat subscription account “JDPower Jundi”, the first column of the bottom menu bar is “JDPower Guide”
