Qi said no clothes, and the same robe as the son. In order to actively respond to the country’s call for a comprehensive resumption of work and production, and to work together with dealer partners to overcome difficulties, Chery Automobile recently announced that it will invest another 60 million yuan in special funds to support dealer partners to resume operations in an all-round way and to meet the new consumption boom at full capacity .
Since the outbreak of the epidemic, Chery has raced against the clock, worked together with its dealer partners to fight against the epidemic, and focused on the prevention and control of the epidemic and the resumption of work and production on the other. Efforts will be made to develop new sales and service channels, and multiple measures will be taken to comprehensively help the market recover.
Chery 4S store reappears popular car viewing scene
Thanks to its strong system capabilities and a series of effective measures, Chery Automobile’s market share from January to February still achieved year-on-year growth despite the severe epidemic situation, and the ranking of its own brands rose again. At present, Chery Automobile’s research and development, procurement, production, sales and services have been fully on the right track. The resumption rate of Chery’s dealers across the country has reached more than 90%, and some markets are showing hot sales again.
It is worth mentioning that Chery’s all-new Tiggo 7, which was launched on March 9 this year, was a hot seller as soon as it was launched with strong product strength, with orders exceeding 5,000 units. At present, customers who order the 1.5T new-generation Tiggo 7 can enjoy a free insurance of 6,000 yuan, a financial subsidy of up to 6,000 yuan and a replacement subsidy of up to 5,000 yuan.
Join hands with dealer partners to build a matrixed one-stop new sales and service channel
After the outbreak of the epidemic, Chery quickly launched a series of innovative channels and marketing measures to effectively solve the car purchase pain points of users during the epidemic period, and helped dealer partners build new sales and service channels that fit the current consumption pattern and user pain points, and minimized the impact of the epidemic on The impact on business operations opens up new space for business expansion.
For example, in response to the problem that consumers were unable to go out to look at or buy cars during the epidemic, Chery Automobile actively carried out online car purchase business, accelerated the implementation of “new retail” of automobiles, and provided “Easy Car Purchase – 4 Heart-warming Actions”, namely ” Choose a car with peace of mind, order a car smoothly, pick up a car happily, and change a car with ease”, so that consumers can enjoy cars online, watch live broadcasts, consult relevant information, and take a fancy to their favorite cars through the dealer’s online showroom without leaving home. After that, you can download the Chery New Retail APP or log in to Chery’s official mall to buy cars online.
CCTV reports on Chery’s resumption of work
Not only that, Chery also keeps close to the needs of consumers, actively carries out marketing innovation, and creates a marketing experience integrating online and offline. A series of innovative forms such as this will reshape the existing car purchase process and help dealers realize a matrixed one-stop connection with users.
Major measures to benefit the people, 500 million red envelopes + five-hearted care + 10 million catties of rice to benefit consumers
With the overall control of the epidemic and the return to work in various places, how to travel safely has become the focus of everyone’s attention, and private car travel has become the first choice of people. For this reason, Chery Automobile specially launched the “interest-free decompression, return to work with peace of mind, 500 million red envelopes” caring campaign in March, which further lowered the consumption threshold and allowed more people to realize safe self-driving travel.
In response to consumers’ after-sales service needs during the epidemic, Chery also joined hands with dealers across the country to provide customers with five heart-warming actions to actively help consumers solve vehicle maintenance problems during the epidemic. The launch of this series of heart-warming measures not only timely met the car purchase needs of consumers during the epidemic, but also greatly strengthened the ability of Chery’s dealer partners to resist risks and alleviate the operating pressure brought about by the epidemic.
Chery’s all-new Tiggo 7
In addition, in order to express gratitude to consumers, Chery Automobile also prepared 10 million catties of rice for free delivery to customers. During the event, consumers can receive a bag of rice as a gift as long as they come to the store to test drive Chery’s new-generation Tiggo 7 and make a reservation. During the epidemic, rice is an important life support material. During this special period, Chery Automobile uses bags of rice to protect consumers in the most direct and pragmatic way.
Seize the day and night, live up to Shaohua. In Chery, a dealer partner is not just a simple business partner, but a shared destiny. In this epidemic, many auto dealers are facing unprecedented operating pressure, but Chery Automobile firmly believes that as long as manufacturers and manufacturers work together and act quickly, the “pause button” that the epidemic has pressed on the market will be switched to the “fast forward button”. You will definitely be able to “take back” the lost time and “take back” the set goals!
