On the morning of January 14, the 2020 China•Yunnan•Luoping International Rapeseed Flower Culture and Tourism Festival Press Conference and Luoping Tourism Promotion Conference hosted by the Luoping County Committee of the Communist Party of China and the Luoping County People’s Government were grandly held in Beijing.
In recent years, Yunnan has taken the promotion of the construction of the Greater West Yunnan Tourist Ring Road as an important practice of practicing the concept of “green water and green mountains are golden mountains and silver mountains”, and has made every effort to create “walking into the snow-capped mountains and grasslands”, “walking in the Cangshan Mountains and Erhai Lake”, “riding the Nujiang Canyon” and “overlooking the Nujiang Canyon”. “Three Parallel Rivers”, “Residing in a Mid-level Hotel”, “Experience the Hot Sea Atami”, “Enjoy the Natural Oxygen Bar” and other world-class tourism products that the world yearns for and tourists linger on.
As one of the important tourist destinations in Yunnan and Qujing, Luoping County is a land full of magic, beauty, vitality and vitality. The combination of special karst landforms and the customs of a minority of people has created the strange mountains and rivers here, forming a human A beautiful picture of living in harmony with nature. Luoping enjoys superior geographical location, convenient transportation, three-dimensional and diverse climate, excellent tourism resources in the east of Yunnan, and rich ethnic customs in Luoping.
This year’s Rapeseed Flower Cultural Tourism Festival highlights the activities of “tourism + culture”, “tourism + art” and “tourism + sports”, with the core of “festival promoting development” and insisting on “government leadership, enterprise participation, market-oriented operation” “, around the goal of “creating characteristics, level, benefits, and benefiting the people”, and in accordance with the requirements of “high standards, high quality, and high levels”, the brand IP of Luoping International Rapeseed Culture Tourism Festival will be created, with a deep Carry out the creation of a global tourism demonstration area to further enhance the economic benefits and brand image of Luoping tourism.
A fashion catwalk of Huaxianzi IP products kicked off the content release link. Zhang Jixiao, dean of the School of Art and Design of Beijing Forestry University, released the image IP of the Luoping International Rapeseed Flower Culture and Tourism Festival–“Duoyi” and the brand LOGO and extension design, representing the branding of the Luoping International Rapeseed Flower Culture and Tourism Festival. open.
At the same time, Luoping introduced in detail the details of the 2020 Luoping International Rapeseed Flower Cultural Tourism Festival and Luoping’s annual global cultural tourism activities. For tourism, the International Rapeseed Culture Tourism Festival will be held in spring; the cool water carnival will be held in summer; Surprise, wonderful event layout in all seasons.
The meeting kicked off with the song “Walking in Luoping” and ended with “I’m Waiting for You in Luoping”. The melodious melody and heartfelt lyrics sang Luoping’s elegant artistic conception and hospitality, and also brought people back to the good times in Luoping.
Outside the venue, exquisite pictures presented the wonderful moments and development process of Luoping International Rapeseed Flower Culture and Tourism Festival in the past 21 years. There are also good-looking, fun and delicious Luoping tourism products on display one by one, showing the unique regional customs and urban charm of Luoping.
