On December 5, China’s first globalized passenger pickup truck – Great Wall Pao, ushered in the off-line ceremony of the 10,000th unit at the Great Wall Motor Chongqing Smart Factory. , Li Chunlei, Chairman of China Automotive Journalists Association, Zhang Jiaming, General Manager of Great Wall Motors Pickup Brand, Meng Shujie, General Manager of Great Wall Motors Chongqing Branch, heads of relevant district-level departments in Yongchuan District, relevant leaders of Great Wall Motors pickup brand and industry experts from all over the country , Hundreds of media witnessed this historic moment.
Great Wall Cannon ushers in the 10,000th off-line moment
The Legend of the Great Wall began with pickups. Since it was officially put into production on August 30, the Great Wall Cannon has achieved a breakthrough from “zero to ten thousand” in a short period of time, and its strength interprets the “Great Wall Speed”. Standing at the new starting point of the 10,000th off-line, the Great Wall Cannon will be fully launched in the global market one after another, and will compete head-on with international mainstream pickup truck brands. In the future, Great Wall Cannon will further assist Great Wall Pickup to achieve the “1-2-3” strategy, and promote the further upgrading of Great Wall Motors’ globalization process.
To break the situation, Changcheng Cannon will reshape the map of global pickup forces
Since its launch, the Great Wall Pao Pickup has attracted the attention and recognition of consumers. In October of this year, Great Wall Cannon made a “good start” with sales of 5,020 vehicles, winning the first domestically produced high-end pickup sales of more than 100,000 yuan in one fell swoop, and in a short period of time, it won orders exceeding 10,000, setting a new order record for market segments. The hot market feedback not only fully confirmed the powerful strength of the Great Wall Cannon as a super product, but also helped the car quickly usher in the historical moment when 10,000 units rolled off the assembly line.
Zhang Jiaming, General Manager of Great Wall Motor Pickup Brand
At the event site, Zhang Jiaming, general manager of Great Wall Motor’s pickup truck brand, said that Great Wall Cannon will surpass the joint venture in terms of products, surpass the joint venture in terms of sales, and match luxury cars in terms of service, so as to create a new standard for global passenger pickup service. With global products, global quality, and global services as standards, Great Wall Motors will accelerate the globalization process in an all-round way, bring unprecedented amazing experience to users, and make pickups popular!
At the same time, the hot market performance of Great Wall Motors has posed a new challenge to the mass production capacity of Great Wall Motors Chongqing Smart Factory, which was completed only three months ago. Thanks to the “smart” manufacturing concept of “green environmental protection, lean and efficient”, Great Wall Motors Chongqing Smart Factory has created real wisdom through a smart information system that integrates research, production, supply, sales, people, finance and materials. The factory will provide strong support for the rapid ramp-up of Great Wall Cannon’s production capacity and its expansion into overseas markets.
Meng Shujie, General Manager of Great Wall Motor Chongqing Branch
Meng Shujie, general manager of Great Wall Motors Chongqing Branch, said at the scene that against the background of Great Wall Motors’ overall globalization, Great Wall Motors Chongqing Smart Factory, as a key force in the globalization process, will rely on the industry-leading level of intelligent manufacturing to cooperate with Great Wall Motors’ global Together with other members of the globalized production system, it strongly supports the globalization strategy of Great Wall Motors, allowing “Chinese power” to change the world.
Great Wall Motor Chongqing smart factory smart production line
In terms of intelligent production and manufacturing, the degree of automation of Great Wall Motors Chongqing Smart Factory has reached a leading level. The welding workshop has 98 Japanese FANUC robots with an automation rate of 100%; the painting workshop has 46 gluing and spraying robots; the stamping workshop has two large-scale automatic high-speed stamping continuous production lines, equipped with ADC one-button mold change and ATC has a one-button end picker function; the SPS+AGV automatic conveying system in the assembly workshop has an automatic on-line rate of 70%. At the same time, through the application of APS (Advanced Planning and Scheduling) system, MES (Manufacturing Execution System) and other systems, the factory has realized production planning coordination, creation process control, quality management, equipment management, supply chain coordination, information collection and equipment integration.
Great Wall Motor Chongqing Smart Factory Production Line
In terms of intelligent operation management, the factory uses WMS (Warehouse Management System) and LES (Logistics Execution System) to realize a series of intelligent logistics management such as logistics management inside and outside the factory, logistics quality management, distribution management and order-driven warehouse management. And through the EAS platform, virtual cloud system, etc., intelligent digital operation management such as electronic procurement, human resources, management driving points, office automation, asset management, and employee self-service platforms are realized.
Great Wall Motor’s Smart Factory in Chongqing has become an important guarantee for “Great Wall Speed”
The 10,000th Great Wall Cannon rolls off the production line, which will not only enhance the confidence of Great Wall pickups to hit higher sales targets, but will also open the era of multi-purpose passengerization of Chinese pickups 3.0 with industry-leading and unique product quality. With the launch of the Great Wall Cannon off-road pickup truck, the momentum of “three cannons coming together” will be formed. The full-scale Great Wall Cannon will also accelerate the implementation of the Great Wall Pickup Truck and even Great Wall Motor’s globalization strategy.
Empowering Great Wall Pickup to become the top three in the world and comprehensively accelerate the globalization of Great Wall Motors
Li Chunlei, chairman of the China Automotive Journalists Association, believes that China’s pickup truck industry needs an outstanding car company like Great Wall Motor to stand up, combine its own development strategy, give full play to its own advantages, and continuously develop new pickup truck products that meet market demand, and further enhance its own brand value , Relying on the strength of all walks of life to jointly promote the further prosperity and development of China’s pickup truck industry.
The Great Wall Cannon will be fully launched in the global market one after another
At present, Great Wall Pickup has put forward the “1-2-3” strategy. While maintaining the first place in domestic and export sales, it strives to achieve the goal of achieving an annual sales volume of 200,000 units in 2020 and a cumulative global sales volume of 3 million units in 2025. And compete head-on with international mainstream pickup truck brands in the global market, and finally achieve the vision of “the world’s top three pickup truck brands”.
Great Wall pickups have already sailed to sea in 1997
In fact, looking back at the history of Chinese auto brands going overseas, Great Wall pickups set sail as early as 1997, which opened the curtain for Chinese autos to enter overseas markets. Up to now, the export volume of Great Wall pickup trucks has reached 330,000, ranking first in export sales for 21 consecutive years, with footprints all over the five continents, constantly demonstrating the strength of Chinese brands and global influence.
In addition to product globalization, Great Wall Motors has also realized the globalization of R&D and production. At present, Great Wall Motors has successively set up overseas R&D centers in Japan, the United States, Germany, India, Austria and South Korea, and built a global R&D layout of “seven countries and ten places” with Baoding headquarters as the core, covering Europe, Asia and North America. It will become the key cornerstone for Great Wall Motors to master future core technologies.
At the same time, Great Wall Motors also put into operation the Great Wall Motors Tula Factory in Russia in June this year, completed the completion of the Great Wall Motors Chongqing Smart Factory in August, and launched the Great Wall Motors Pinghu Vehicle Project integrating production and R&D in October. In November, the Taizhou vehicle production project of Great Wall Motor was officially launched. In just half a year, the four vehicle bases of Great Wall Motors have been put into production or started construction one after another. With the rare “Great Wall Speed” in the industry, the “9+5” global production system of Great Wall Motors has been continuously improved, which has contributed to the improvement of Great Wall Motors’ production efficiency and The development of globalization provides a strong guarantee.
Great Wall Motors’ Global Layout
In the future, with the gradual liberalization of the country’s policy on pickup trucks, it is believed that Great Wall Cannon will be able to create a greater sales miracle in China by relying on the lean and efficient production capacity fully released by Great Wall Motor’s Chongqing Smart Factory, and at the same time be exposed to the wave of Great Wall Motor’s products going overseas. Bring more overseas market growth to Great Wall Motors, and continue to accelerate the globalization process of Great Wall Motors.
