Half a year of double exhibition, triumphant return! In 2019, the China International RV Camping and Self-driving Leisure Travel Expo (hereinafter referred to as: RCJ RV Camping Expo), jointly launched by Dongguan Reed Exhibition Co., Ltd. The station is located in Guangdong Modern International Exhibition Center, Houjie, Dongguan, Guangdong, and will be located in Dianchi International Convention and Exhibition Center, Kunming, Yunnan from November 15th to 17th. The use of the unique professional audience precision invitation system has achieved remarkable results, and a one-stop platform for high-quality RV exhibition and sales has been built for RV buyers and exhibitors related to the new industry of RV camping tourism. In 2019, RCJ successfully held double exhibitions in South China and Southwest China in just half a year. The hot car buying popularity and high-efficiency transaction quality of the site helped break through the supply and demand obstacles such as exhibitors’ product sales and limited car purchase channels for visitors. The exhibitions in both places gained exhibitors As well as the good reputation of the visitors, many exhibitors said that the follow-up exhibition will bring more products at different prices, enrich the content of the exhibition product line, and meet the different car purchase needs of the audience.
Relay 20192020 full bloom
The good situation of the relay 2019 results. In 2020, RCJ RV and Camping Expo will hold a professional RV exhibition centered on South China and East China! On the basis of summarizing the information feedback from exhibitors in previous exhibitions, combined with the current development trend of the new RV camping tourism industry market, RCJ Guangzhou Exhibition will open 2.0 at the Poly World Trade Center in Guangzhou, Guangdong Province from July 24 to 27, 2020. The first exhibition of the New Century Times in South China; then landed in the East China section, held in Hangzhou, Zhejiang Province in August, and finally held the annual closing exhibition in Guangdong Modern International Exhibition Center, Houjie Town, Dongguan City, Guangdong Province from October 1st to 3rd.
Adhering to the successful experience of the 2019 exhibition, RCJ RV Camping Expo will combine the needs of current RV camping tourism-related industries and enterprises, and carry out online large-traffic channel information delivery and accurate information acquisition in more dimensions. In addition to the launch of the RV professional vertical media alliance, cross-industry media alliances such as camping, outdoor, and automobiles will also carry out multi-party linkage. In addition, it also includes a precise invitation system for professional audiences of multi-section heterogeneous alliances under the influence of potential audiences such as banking, insurance, and real estate. The consumer demand barriers of potential audiences stimulate the further development of the new lifestyle of RV camping tourism.
Hand in hand, many RV brands become loyal partners of RCJ
In 2019, Dongguan Lide Exhibition Co., Ltd. and Dongguan Zhongqi Exhibition Co., Ltd. jointly launched the first China International RV Camping and Self-driving Leisure Travel Expo, the most professional and influential event tailored to meet the needs of the Chinese market. car show.
The 2019 RCJ China International RV Camping and Self-Driving Leisure Travel Expo was held in Dongguan, Guangdong and Kunming, Yunnan. The exhibition attracted attention from all walks of life and attracted many auto brands to participate in the exhibition, including: Bravely Traveling, Jingwei Carmaker, Aolv RV, Yate RV , Adiya RV, Xunxing Jingyan RV, Brilliance RV, Karen Benwei, Lanzhong RV, Compass, Longcui, Weihang, Eden, SAIC Maxus, Best Travel, RV State, Phoenix RV, Hengwuya , Hengyu RV, Yunman and many other RV brands have settled in.
During the exhibition, RCJ’s unique professional visitor invitation system showed good results, and a large number of accurate audiences came to the scene. Many brands have already received on-site car purchase orders on the first day of the exhibition. In addition, the exhibition site also attracts a large number of interested buyers of RVs, providing exhibitors with more intentional customers during and after the exhibition. The last day of the exhibition is not yet over, a large number of exhibit cars have been pasted with “this car has been sold” signs, and many types of RVs in stock have also been booked out. RCJ’s unique exhibition has also received unanimous praise from exhibitors.
For the 2019 RCJ RV and Camping Exhibition, exhibitors said that the audience had a clear goal of buying a car, and the large number of high-quality professional visitors and on-site professional exhibition services left a deep impression on them. After the exhibition, many batches of RV buyers were also harvested. , It is of great help to digest RV products in the quarter and even the whole year, and some merchants who participated in both exhibitions in 19 years have a deeper experience. Based on the good cooperation in 2019, several brands expressed that they will strengthen the depth of cooperation between the two parties this year, and join hands with RCJ to carry out more professional and high-end brand exhibitions and product sales activities, so that the RV intended audience in Guangzhou and even the whole country can enjoy convenient and comfortable Enjoy further understanding of RV products and terminal transaction services.
Accurate invitations to professional audiences are effective on-site, and big data further deepens customer acquisition
High-quality transactions are inseparable from the unimpeded communication between the supply and demand sides. The successful holding of the double exhibition in 2019 has verified that RCJ’s unique precise invitation system for professional visitors accurately matches the high precision requirements of exhibition and sales transactions of professional RV exhibitions. In the early stage, the online large-traffic channels nationwide were used to release and accurately obtain information, and each piece of information was analyzed for portraits, and the professional audience and intentional audience for RV purchase were accurately summarized, and three rounds of return visits were carried out before the exhibition. Contact the intended audience, listen to the audience’s car purchase needs and exhibition expectations, sincerely invite and facilitate the audience to attend the exhibition. In terms of offline, banks, insurance and other multi-channel cross-industry alliances, exhibition information directly reach potential audiences of RVs, and carry out precise invitations to interested groups, so as to further differentiate the quality of audiences at the exhibition from other automobile exhibitions.
In 2020, RCJ will further optimize and upgrade the system on the basis of the original precise invitation system for professional visitors, combined with the latest market situation. For example, a number of vertical and professional media in the RV industry conducted multi-dimensional publicity, exposed exhibition information on a large scale and through multiple channels, promoted professional audiences’ cognition and further understanding of exhibition information, and gained more attention from RV enthusiasts; large-scale and large-scale traffic across the country On the basis of Internet channel information delivery and accurate acquisition, potential customers can be acquired and transported throughout the year, and precise requirements such as specified time and designated area can also be added to carry out information delivery and acquisition, and the information of car buyers can be refined from multiple angles; Based on the data of the audience at the venue, combined with the audience reach and invitation status of the advertisement, we will conduct further portrait analysis, increase the channels for reaching the audience, optimize the quality of the audience, provide exhibitors with potential customers, discover and solve the car purchase needs of the audience, and break the Barriers to buying and selling.
Do not forget the original intention, pursue your dreams, RV, make life more unique! In 2020, RCJ will settle in South China and East China to hold a professional RV show! Combined with the current development trend of the new RV camping tourism industry market, the first exhibition of 2020 will be held at Poly World Trade Expo Center in Guangzhou City, Guangdong Province from July 24th to 27th; followed by Hangzhou City, Zhejiang Province in August , and finally, the annual closing exhibition will be held at Guangdong Modern International Exhibition Center, Houjie Town, Dongguan City, Guangdong Province from October 1st to 3rd. All major RV, camping and tourism-related companies are welcome to participate. The RCJ RV and Camping Expo will meet you in Guangzhou in July, Hangzhou in August and Dongguan in October!
