That’s right, most people in the off-road circle must know or have heard of this thunderous name.
This is the largest car fan club for Haval H9, an independent brand model in the country. It is also a large off-road organization with nearly 30 teams and 15,000 vehicles across the country.
On January 11, the fifth annual meeting of the “Hongjiu Brigade” was held in Baoding, Hebei. In this car lovers’ festival, which integrates many activities such as factory exploration, 100-car parade, off-road races, and car lovers’ festival, we can feel the cultural atmosphere and team spirit of the ” Hongjiu Brigade ” up close.
As a young organization of car enthusiasts, the establishment of the “Hongjiu Brigade ” is not too long. But its momentum of development is indeed the most rapid and violent. From Alxa to Saihanba, from Xishuangbanna to the Yellow River Beach, from the Gobi Desert to the Tibetan plateau, Haval H9 has traveled not only mountains, canyons, deserts and grasslands, but also a “Chinese-style off-road” pioneering road. In addition to countless activities, the annual ” Hong Jiu Annual Meeting ” has become a “year” for the Hong Jiu family to gather together. After 5 years of development, the annual rider activity has now become a symbolic event of the ” Hongjiu Brigade “.
Haval H9 is positioned as a high-end SUV of its own brand. Since its launch, it has always been moving towards the direction of performance, off-road and technology, and its products have been continuously improved and introduced. On the cultural level, Haval H9 has been focusing on the construction of an off-road cultural system with Chinese characteristics. After years of hard work, it has basically formed a multi-dimensional characteristic off-road cultural form including off-road activities, brotherhood, love and public welfare. Haval H9 has gradually become a Chinese characteristic. A distinctive symbol of off-road culture.
2016 was the first year that Great Wall Motor achieved annual sales exceeding one million vehicles. At that time, the Haval H9, which ranked first in the self-owned brand SUV above 200,000 yuan, also gained many crowds from all over the country. In just five years, the size and influence of the Haval H9 team has developed rapidly. Its activity, cohesion and organizational stickiness are often envied by other brand fans, and it has become the development of many hard-core off-road car fan groups. learn from.
Off-road enthusiasts who like Haval H9 have distinct personalities and group characteristics. They have strong self-awareness and social awareness, but at the same time they are also looking for a sense of collective belonging. This is the root of Haval H9’s dedication to building a team of riders for many years. The holding of car enthusiast activities represented by the “Boom Nine Years Meeting” can not only continue to generate topics that people in the off-road circle love to talk about, but also can subtly influence and cultivate the real audience and fans of the Haval brand.
“Performance”, “off-road”, and “technology”, such words that were hardly found in the previous self-owned brands, are now gradually accepted and recognized by consumers with the appearance of Haval H9. Only when the quality and performance are improved, will it receive wider market attention and generate strong purchasing power.
In fact, the hard-core off-road SUV to which Haval H9 belongs is a relatively niche model. A few years ago, this market segment with unique positioning and high technical threshold was basically monopolized by a few imported and joint venture brands. It was difficult for the brand to gain a foothold until the appearance of Haval H9 broke this situation. Relying on its hard-core product strength, Haval H9 has gradually gained more and more voice in the hard-core off-road SUV market, and has gradually developed into a “popular model” that carries China’s off-road culture.
In today’s environment where models such as Domineering and Bobcat are subject to China VI and the parallel import car market policy is completely withdrawn from the Chinese market, Haval H9 has perfectly accepted the policy requirements and launched the Haval H9-2020 model according to the trend. Not only does it meet the National VI emission standards, but it is also equipped with off-road weapons that are only equipped with million-level luxury models such as “three locks”, “tank turning” and CCO low-speed off-road cruise. The off-road threshold makes it difficult for many joint venture hardcore off-road models to come close. At the same time, Haval H9-2020 is also making strong efforts in intelligence, safety and luxury: equipped with a new generation of intelligent network connection system, it is the first of its kind for hard-core off-road intelligent travel and in-vehicle entertainment; it is the first to realize L2 automatic driving among China’s hard-core off-road SUVs, Provide users with all-road conditions and all-weather active safety protection; at the same time, it is equipped with 9-inch central control LCD screen, brand audio, electric side pedals and other unique luxury equipment at the same level, all of which interpret the “noble +” driving experience to the extreme .
Since the Haval H9-2020 combustion engine was launched in August last year, we have joined hands with the international modification brand Lawrence to launch the Haval H9 Laurence Pole Star Edition, a strong campaign in the Alxa Heroes Club, a one-click challenge to off-road landmarks, and the just-concluded “Nine Duans” Every step of the Off-Road King Challenge is striving to enrich the connotation of off-road culture. As a result, Haval H9 has attracted wave after wave of “iron fans”.
The Haval H9-2020 model has become a veritable all-round hard-core off-road model. It has taken the lead with its forward-looking vision and strong product replacement capabilities, and has achieved outstanding market performance. Since its launch five months ago, the sales of Haval H9-2020 have risen strongly, and the sales volume from September to December increased by 49.8% year-on-year, which fully demonstrates that it perfectly meets the new needs of hard-core off-road SUV consumers.
The formation of China’s off-road culture must be accompanied by the rapid development of China’s off-road SUV market. The appearance of Haval H9 has broken the situation that this market segment has been monopolized by joint ventures in the past, and since then opened the upward offensive of “Chinese-style off-road”. The successful holding of the “Boom Nine Years Meeting” for five years is undoubtedly a key milestone in this battle.
Originated in the niche, detonated in the circle, and popular in the public – Haval H9 has become a new symbol of Chinese off-road culture. The “Hang Nine Years Meeting” and other car enthusiast activities continue to heat up the “Chinese-style off-road” culture, and at the same time demonstrate the power behind the rise of Haval H9.
