Speaking of the attractiveness of domestic cities to Zhongqing, Chengdu is truly the first echelon. This place not only has a long history and exquisite beauty, but also a world of gourmet food, a place of sour, sweet and spicy taste; it is comfortable and livable, and the pace is slow, so it is naturally more “comfortable”; there are countless “Yaomeier” and “Yaoge”, There are people who are enthusiastic about all kinds of cars. On September 5, the 2019 Chengdu Auto Show was grandly opened, and domestic and foreign auto companies, large and small, rushed to compete.
But Chengdu has auto shows every year, and this year is very different. Speaking of those car brands that have become different at this year’s auto show, Euler, the “new generation electric car” is doing my part. The landmark flash mob on the street, the Euler parade fleet that attracted the attention of the whole city, and the LIFESTYLE Internet celebrity exhibition area with a full range of C-end and B-end products at the auto show, and there is also a big show of “Oudi Fan” that is full of European style.
Hey, Chengdu, Euler is here, and the whole city fell in love as soon as he came.
Assemble handsome men and beautiful women to do things, the Euler flash mob team catches all the popular landmarks
On the eve of this year’s Chengdu Auto Show, the parade of “Ola Drives to Chengdu Passionate Love” was launched first. The “Youth Attitude” team composed of 6 “big-eyed” Euler R1s and 2 futuristic Euler iQs traveled from around the world. Starting from the center, check in at the Global Center, Manjusri Square, and Chengdu Yard all the way. What surprises people is not only the unique and cool appearance of Euler R1 and Euler iQ, but also the car stickers with slogans showing youthful attitude and directly pointing to people’s hearts on both sides of the body.
“I have a crush on you, is it clear now?”
“You can’t play the guitar, but you touch my heartstrings”
“Why are you so domineering, you show off everything you do?”!
“Do you have superpowers that make me like you so much?”
The cool attitude car stickers are just the beginning of the “provocation”. Every time you go to an Internet celebrity landmark, there will be a HIPHOP pop-up show where handsome men and beautiful women gather. The pop-up show with infinite vitality shows that the goddesses “do not compromise, do not compromise, and do not worry”, show the “instant pleasure” of young people in the fan circle, and show the “superpowers of controlling babies” of trendy parents and hot moms. It also shows the new Euler iQ cross-border species that the knowledgeable “veteran driver” appreciates. Directly attacking the attitudes and needs of various groups of people, this wave of street brushing is indeed the prelude to Euler’s “love in the city”.
At the same time, Euler continues to show the characteristics of Internet celebrities, advocates technology and fashion lifestyle, and specially cooperates with Internet celebrity restaurants in Chengdu to provide “Ou Di Fan” in limited quantities, so that everyone can eat and shop while eating! “Eat Ne bowl of noodles, you are from Oudi”!
Brand promotion plan emerges, aiming at double acceleration of brand sales
At the joint press conference of the Great Wall Group, Ning Shuyong, special vice president of Great Wall Motors Co., Ltd. and general manager of the ORA brand, said: “Chengdu is the place where dreams and success begin. One year ago, the ORA brand was launched from the Chengdu Auto Show. Hang; this year, we worked hard and grew rapidly; this year, Euler walked through the streets of China and praised the beautiful China. Today, we are standing here again, starting the second stage of Euler, Start the brand promotion plan and enter the double-acceleration stage of brand sales!”
Since the launch of the brand last year, Euler has sold 32,599 vehicles in total; from January to July this year, Euler’s sales reached 29,084, ranking sixth in the new energy vehicle sales list; among them, the flagship model Euler R1’s actual retail sales ranked first. The A00-class pure electric car market ranks second. Five months after its launch, it has become the pure electric car with the fastest sales growth. As a new energy brand owned by traditional car companies, Euler has created “Oula Speed”, which also brings full stamina to the acceleration of the new stage.
Two major car series and five models, the C-end and B-end of the Euler family are blooming
As a pioneer in the pure electric car industry, Euler is the first to launch a model version strategy based on user types and car usage scenarios. It always takes the premise of understanding user needs to meet different user needs and solve user pain points in typical usage scenarios.
This Chengdu Auto Show is a big gathering of Euler’s existing models. Three versions of the Euler R1 were unveiled: the Euler R1 Goddess Edition, the first female-only car in China, the Euler R1 Parent-Child Edition exclusive to trendy dads and hot moms, and equipped with a number of “superpowers for controlling babies”, and the parent-child version of the Euler R1 specially designed for young LOHAS Created R1 Youth Edition. Among them, Euler R1 Youth Edition is the first public display after its appearance on China Joy. This car highly integrates animation vision and automotive technology. It not only has an anime-like cute appearance, but also has the exclusive ME platform technology empowerment. It has five proud charms: high appearance, high quality, large space, safer, and smarter. . Euler also customized a super powerful financial car purchase policy for this car, which is more in line with the needs of the post-95 urban “fighting generation” young people.
Euler not only won high popularity in the C-end consumer market with the R1 series, but also made great achievements in the B-end market. The Euler iQ travel version tailored for the online car-hailing market has been well received by industry insiders and online car-hailing drivers. Highly rated. As an “all-around player” in the travel operation market, this car has five product highlights of cross-border body, comfortable space, intelligent network connection, safety guarantee, and long-lasting battery life, which fully meet the various car usage scenarios required by users, and the price after subsidies 120,000 yuan.
“Ola is here, love in Chengdu” join hands with dealers to start a gratitude feedback activity
In terms of channels and retail, Euler has established 236 sales outlets. In Euler’s new retail layout, Euler has always insisted on empowering dealers, actively expanding cross-industry cooperation, and developing financial innovation solutions that consumers love. At present, Euler is promoting and exploring innovative models such as “use right transaction” and “separation of vehicle and electricity”.
In terms of user management, Euler has established an exclusive organization for European fans – Wei•ME Camp. As a place where users, media and manufacturers communicate online and offline, Wei·ME Camp advocates a trendy lifestyle of “no compromise, no compromise, and no anxiety”. Euler also launched the “Oula Broker Program” to give back to the majority of Euler fans. This activity, which has been well received by fans and the media, is about to launch its second season, and the prizes will be even more generous. You can get rich prizes by doing it, and you can also get cash prizes if you successfully sell the car. Not only that, Euler also builds a car ecology for users, and forms the “Ola Charging Alliance” with well-known companies in the industry such as State Grid, Star Charge, and Telecall to solve users’ charging difficulties and provide them with smarter and more convenient charging. Serve.
Taking the opportunity of this Chengdu Auto Show and celebrating the 70th anniversary of the motherland, Euler and dealers in Sichuan and Chongqing launched a series of terminal feedback activities of “Ola is here, love in Chengdu”, bringing nearly 10,000 comprehensive discounts to consumers in Sichuan and Chongqing. Yuan’s huge gift package, including the “value-preserved buy-back” plan that can enjoy up to 70% of the car price, and free charging piles for car purchases, etc. For example, users who purchase the Euler R1 model can enjoy the car purchase benefit of “0 interest for 36 installments”. After careful calculation, the monthly payment is only 999 yuan, which is equivalent to only 33 yuan per day! Drink less than a cup of coffee every day, ORA R1 drives home!
As a rising star in the field of new energy, Euler has been focusing on marketing innovation. In 2018, Euler officially launched the Euler R1 at Beijing RNG E-sports Hall; The two-dimensional image of the brand – “Oula Sauce”, combined with the hottest game animation field, successfully broke through the youth dimension wall.
In the name of Euler, enjoy life. With the official launch of the brand plan, ORA will continue to dig deep into user needs in the future. With the support of Great Wall Motors’ strong technology and resources, it will inherit Great Wall Motors’ spirit of concentration, professionalism, and expertise. Versioning and rejuvenation strategies continue to accelerate for the new generation of urban travel.
