On June 1 and 2, the 2019 Honda Industry-University Co-Creation Car Modeling Design Drawing Lecture (hereinafter referred to as the Drawing Lecture) was held at Honda Technology (China) Co., Ltd. (hereinafter referred to as HMCT), from Guangzhou Academy of Fine Arts and South China Agricultural University Some teachers and students from industry-university co-creation cooperation universities such as South China University of Technology, Guangdong University of Technology participated in the lecture.
Appearance is often one of the key factors for consumers to choose a car, and proficiency in drawing techniques is the first step to become an excellent car stylist. Therefore, the Honda Industry-University Co-creation Project sets drawing lectures as an established link of each year, aiming at the second and third grade students majoring in transportation design in cooperative colleges and universities, in order to effectively improve their drawing skills, discover the key points of modeling design and grasp the development trend. The goal is to help students gain a deeper understanding and perception of future career accumulation.
This drawing lecture combines theoretical guidance with practice, and pays more attention to students’ hands-on ability and practical application of theory. It not only explains the basic knowledge of automobile styling design such as perspective and light and shadow theory, but also allows students to draw the real car model Accord as an example to improve their past subjective impressions and reality. There is a certain deviation, so as to help students understand the correct performance of design sketches Techniques, adjusting reasonable exaggerated proportions, grasping the overall proportion and posture, etc., and also guiding students’ works in terms of rendering methods of renderings, drawing performance under different light and shadow, etc.
Honda Industry-University Co-creation is a project jointly carried out by HMCT and some universities in Guangzhou. The goal is to cultivate Chinese localized application-oriented professional design talents through the industry-university cooperation model and contribute to the development of China’s automobile society. Since the project was launched in 2013, it has gone through six years. It has cultivated a group of professional automobile design talents who are in line with enterprises and the market, and produced many excellent works.
In addition to this drawing lecture, which is also aimed at the second and third grade students of the partner colleges, Honda will also hold a clay model knowledge lecture at the end of June. In addition, this year, it is also planned to invite students to visit the GAC Honda factory, and openly recruit outstanding students to HMCT for internships.
Over the years, Honda has made great efforts to fulfill its corporate social responsibility by carrying out various social welfare activities. In addition to the industry-university co-creation project, the “Energy Conservation Competition” held continuously since 2007 has promoted the improvement of public awareness of environmental protection; the tree planting project in Inner Mongolia has turned the once deserted land into greenery for more than ten years ; The “Honda Dream Fund” launched in 2017 provides support and assistance to young people from impoverished families who have the courage to realize their dreams. And behind all this is Honda’s simplest goal: to develop together with Chinese society and become “an enterprise expected to exist by Chinese society”.
