On November 8, 2019, Honda Motorcycle (China) Investment Co., Ltd., Wuyang-Honda Motorcycle (Guangzhou) Co., Ltd., and Sundiro Honda Motorcycle Co., Ltd. successfully held a new Honda product with the theme of “Be Your Style” in Shanghai. Listing press conference. The press conference attracted the presence of many media and motorcycle enthusiasts. The executive director of Honda Giken Industry Co., Ltd., China Headquarters Taixiu Mizuno, and Wuyang-Honda Motorcycle (Guangzhou) Co., Ltd. Chairman Chen Maoshan, Sundiro Honda Motorcycle Co., Ltd. Chairman Zhao Xuhong and other relevant leaders also attended the press conference. A total of four new Style models were launched at this press conference, namely the classic retro sports car CB650R to be released on November 17, the brand new extreme sports car CBR650R, the classic small and medium-displacement scooter model PCX150 and the electric moped V- GO Moped. The official prices are: 105,800 yuan, 109,800 yuan, 26,990 yuan and 7,988 yuan.
At the press conference, Yasuhide Mizuno, executive executive director of Honda Giken Industry Co., Ltd. and head of China headquarters, said: Honda entered the Chinese market with the motorcycle business as the starting point, and joined hands with partners to provide users with a colorful lifestyle.
The FUNTEC world of Honda is expanding not only in the field of automobiles and general vehicles, but also in the unique and diversified mobility methods such as “Honda Walk Assist” and “HondaJet”. Among the mobility methods assembled in this way, motorcycles are the ones that can best reflect their own values. Today, we will propose a more diverse lifestyle plan for you – “Be Your Style”, four styles with rich personality, namely: Café Style, the perfect combination of refined design and high performance, CB650R; Sports Style, CBR650R; Comfort Style full of sense of luxury in daily movement, PCX; Simple and individual Smart Style, V-GO Moped. No matter which one, it is based on Honda’s unique solid technology and has a personality polished, and can be a qualified partner for users.
The relevant persons in charge of the four models also gave detailed introductions on the development concepts and product charms:
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Café Style—CB650R: Brand New [Neo Sports Café World View]
When talking about the development concept of CB650R, Noriyoshi Tsutsui, the person in charge of CB650R development, introduced the following: As the main model of Honda “NEO SPORTS CAFÉ”, CB650R all embodies Honda’s new goal of manufacturing motorcycles, and the leanness of tradition and advanced integration. Evolution, exquisite shape brought to life with attention to detail, and uncompromising performance. In order to allow users to experience pure motorcycle riding, Honda has greatly improved the air intake system, and is equipped with a safe configuration-HSTC that controls the power output of the rear wheels; through advanced devices to achieve superior control, I hope users can feel to “Owning and Operating a Motorcycle, the Primal Joy”. It has been improved as a new concept car with a high-quality exterior shape, a well-defined model structure, and carefully selected vehicle parts.
In addition, in order to highlight the texture of the “NEO SPORTS CAFÉ” series, Honda has also prepared a wealth of aluminum boutique parts and modified equipment to highlight the personality of each user with unique customization. It is hoped that users can enjoy and experience everything from commuting on weekdays to daily travel, from weekend travel to short-distance motorcycle trips.
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Sports Style—CBR650R: A middleweight sports car with excellent performance
The new CBR650R inherits the DNA of the supercar CBR1000RR. Noriyoshi Tsutsui, the head of CBR650R development, said: CBR650R uses an inline four-cylinder engine and advanced equipment to create a superior sense of control, so as to experience the initial joy of controlling a motorcycle. The power unit has easy-to-control torque characteristics, and the power output in the high-speed range is stronger. Additionally, the way the engine is mounted has been changed by integrating the rear suspension and swingarm into one frame member. Not only has the sporty performance been improved, but it has also achieved a light, high-quality ride.
In addition, Honda has also prepared high-quality parts and refitting equipment full of sporty styling, so that users can better experience the fun of driving sports cars.
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Comfort Style—PCX: the coexistence of appearance and strength, the blend of strong power and visual beauty
According to Kawasumi, the person in charge of PCX development in China, as a global model of Honda, the PCX, under the concept of Personal Comfort Saloon, focuses on “easy-to-manage body size” and “higher-standard comfortable riding posture” and sets “a High-end appearance”, “comfortable and high-quality riding experience”, and “excellent environmental performance” are the core charm of PCX, and the latest model of the third generation introduced this time, on the basis of inheriting the core charm of PCX, has made further progress evolution. In addition to reducing the weight of the frame, increasing the output power of the engine, and designing a new rear shock absorber, the styling concept of “beauty and strength” presents a new sense of luxury, coupled with convenient use, adding a touch to the user’s lifestyle Comfortable colors.
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V-GO Moped——Simple and Distinctive Smart Style
Zhou Yue, the person in charge of the development of V-GO Moped, said that in the rapidly developing electric society in China, last December, Honda launched the V-GO, the first retail electric motorcycle with advanced technology and experience, in China. In order to allow more users to experience high-attraction products, this time launched a light electric motorcycle model – V-GO Moped. Except for adjustments required by regulations, base commodity performance is equivalent to V-GO. Product highlights such as battery configuration with low center of gravity, high level of driving stability, excellent power performance, CBS combined braking system, and high-quality lithium battery developed by Honda are all preserved. It also has the advantages of low licensing fees for electric mopeds, and they can be purchased at relatively low prices in Shanghai and other regions. The simple and stylish appearance is presented and matched with colorful model colors, highlighting the simple but full of personality Smart Style.
Honda has always paid attention to the diversified needs of Chinese consumers, and regards meeting consumer needs as the driving force and source of innovation for technological innovation. The launch of four new models with different styles will provide Chinese users with more high-value-added and more diversified mobile options to meet the different life styles of Chinese users. In the future, Honda will continue to promote its development in the Chinese market, and is committed to bringing a new driving experience and the joy of free movement to Chinese consumers.
