In Europe, America, Japan and other countries, agricultural product processing factories and food processing factories related to people’s livelihood consumption have long begun to improve leisure and sightseeing. According to statistics, there are about 1,000 factories in the UK open to tourists, while there are more than 500 factories in the United States. The earliest Heineken Brewery in the Netherlands, the Wedgewood Porcelain Factory in the UK, and the Shiroi Koibito Chocolate Factory in Hokkaido, Japan are all popular “sightseeing spots” and can be said to be the pioneers of “tourist factories”.
Sightseeing factory is a new type of industrial tourist attraction that organically combines traditional factories with sightseeing tourism. It takes industrial production features such as factory production facilities, production processes, and workers’ operations as tourism items, and provides corresponding explanations, guides, and DIY experience. Gain diversified experiences such as sightseeing, leisure, popular science, handmade, shopping, etc.
Sightseeing factories make traditional industrial enterprises show new vigor and vitality. It not only improves economic benefits, expands the influence of products and brands, but also enriches tourism products and improves the tourism industry chain. It is one of the directions for the transformation and development of industry and tourism. It is also an inevitable choice for agricultural product processing plants and food processing plants to integrate the three industries.
1. White Lover Chocolate Factory
“Shiroi Koibito” is a chocolate-filled pancake produced in Hokkaido, Japan. It is produced by Ishiya Seika, which symbolizes a popular specialty in Hokkaido. It has been born for 40 years, and its momentum has not retreated. In the Hokkaido specialty market of 100 billion yen per year, Shiroi Koibito ranks first on the list with an annual sales volume of about 10 billion yen.
Ishiya Confectionery was founded in 1947 by Koyasu Ishimizu. It was originally a company that developed and sold multi-grain snacks, but with the gradual increase in national income, consumers’ preferences have shifted from multi-grain snacks to high-end snacks. The development direction of multigrain dim sum failed, so it turned to high-end dim sum.
In the West District of Sapporo City, Hokkaido, Stone House Confectionery has a tourist attraction converted from a factory building. There are parks, museums and factories in the courtyard, introducing the history and production methods of “White Lovers (also translated as White Lovers)” and also collecting them. They saw historical tea sets from various countries and posters about chocolate, and also had the experience of making their own “White Lover”.
Walking into the White Lover Park, you will see a red brick building that looks like a fairytale castle, and inside the building is a chocolate factory.
factory gate
It looks like a British-style and German-style spire building, antique
“Shiroi Koibito” was founded in the 1960s and 1970s. Due to the well-developed animal husbandry in Hokkaido, a large number of dairy products and desserts produced in Hokkaido became popular in Japan. In 1971, another well-known confectionery shop in Hokkaido, “Rikkatei”, developed white chocolate using Hokkaido milk as raw material, and took advantage of the 1972 Sapporo Winter Olympics to keep sales high. At that time, Ishimizu Koyasu, the founder of Ishiya Seika, found that white chocolate was easy to dissolve on his fingers, so he decided to develop a dessert that sandwiches white chocolate between cookies and eats it without getting chocolate on his hands. Hope to compete with white chocolate. In 1976, the “White Lover” chocolate sandwich pancake was born, and soon after it was put on the market, it stood out from the fierce chocolate market competition in Hokkaido. In 1992, it built a theme park-style European-style factory that we see today.
The first area of the factory is very similar to an old museum in Europe. The ceiling is stained glass with good lighting, and the floor is a variety of colorful mosaic floor tiles.
The walnut glass cabinet is full of various European chocolate cups with a long history in the seventeenth century.
A long chocolate time tunnel, which uses images and models to tell the whole process of Europeans making chocolate centuries ago.
There is a visiting road on the third floor. Visitors walk through a long corridor, overlooking the whole “White Lover” production workshop through a large area of glass, and observing the entire production process with their own eyes.
Fairytale workshop environment. The staff is screening the appearance of the baked biscuits. The factory has very strict inspection standards, and the quality control is very strict. If the color and shape of the biscuits are not up to standard, they will be picked out and eliminated. Products that pass the inspection are automatically packaged. Packaged products also undergo quality sampling inspections, including sensory inspection (that is, artificial taste), microbiological inspection (whether the bacteria exceed the standard) and foreign matter inspection.
After visiting the whole process, visitors can also spend 1,000 yen to make chocolate desserts by themselves in the experience workshop on the 4th floor. Visitors can make biscuits by themselves with the help of technicians. It takes about 1.5 hours from kneading dough to baking.
This resplendent hall is actually a shopping hall, where you can buy your favorite souvenirs and the “White Lover” series products that you miss.
Outside the museum building, there is a bell tower with moving figures. Every hour there will be a “Chocolate Carnival”. The figures on the clock tower start singing and dancing, which is very joyful. When buying tickets, you will also get a “Passport” for White Lover Park, which can be used as a souvenir.
The Chocolate Carnival officially starts every hour in the atrium. From the main tower, you can see red-crowned cranes, seals, cows, bunnies, grizzlies, owls and other spokespersons from all over Hokkaido on stage, and chefs of all colors can be seen playing together. When the lingering sound persisted, strings of fantasy bubbles floated out of the attic, light and continuous. Under the refraction of the warm spring sun, it presents a flower-like color.
2. Weige Bakery Pineapple Cake Dream Factory
Weige Bakery was established in 1992. After nearly 20 years of baking, Weige Bakery has successfully become one of the famous bakery shops in Taiwan today, where there are many well-known century-old shops in Taiwan, and has become a new brand of exquisite pastries in Taiwan. It is a benchmark, and it cost 300 million yuan to build Weige Bakery Pineapple Cake Dream Factory. We specially invite the production team of Huabo’s most popular Dream Pavilion to customize a 1,500-ping pineapple cake interactive sightseeing factory, using the latest interactive technology games to give The implication of Taiwan’s pineapple development history Wenchuang.
When you come to Viger Bakery Dream Factory, the huge pineapple escalator attracts the attention of friends of all ages, and the surrounding area exudes the sweet aroma of pineapple; in the interactive screen installation area in area B on the second floor, visitors can hold pineapples with both hands through the screen, and enjoy The meaning of good luck blessings, and then you can see the good luck transmission video viewing area in area C, to understand the growth of pineapples, and deeply experience the preciousness of life nurtured by the earth; in area D, you can visit the only automatic production line of pineapple cakes in Taiwan, and there are hot spots on site. The steaming pineapple cake is provided for tourists to taste for free.
① step by step
As soon as you enter the door, you will be greeted by the world’s first indoor escalator in the shape of a pineapple, which symbolizes “leading customers into the core of pineapple, smelling the fragrance of pineapple, and listening to the voice of nature”. Tourists make purchases after visiting.
② good luck protection
The second floor is an audio-visual interactive area. Viger Bakery uses the latest technology, and customers can interact with virtual technology games through the movement of their limbs. Indulge in endless good fortune by inheriting treasures that fell from the sky.
③Good luck delivery
The well-designed 3D promenade-style theater, with the pineapple field as the background, the uneven ground and the images projected on the walls, let customers understand the growth process of pineapple and experience it personally.
④Production tour
The machine produces 80 pineapple cakes per minute. Through the process of making pineapple cakes, you can learn about Weige’s insistence and guarantee on quality. The transparent production process allows customers to buy happily and eat with peace of mind.
⑤DIY interaction
Professional pastry chefs guide you to make pineapple cakes, experience the fun and sense of accomplishment of hand-made, and enhance communication and interaction between people.
Pineapple Cake Dream Factory allows visitors to quickly and deeply understand the beauty of Taiwanese pineapples in the shortest possible time, and then continue to visit the actual production situation of the factory, DIY and make their own exclusive pineapple cake gift boxes or enter the souvenirs directly through the cultural exhibition line In the sales area, you can taste a variety of delicious pastries and shop happily. It is a happy garden that combines education with fun!
3. Zhejiang Gopherson Chocolate Town Chocolate Factory
Gopherson Chocolate Town is located in Dayun provincial-level tourist resort in Jiashan, Zhejiang Province. It is a provincial key project invested by Gopherson Group. The layout is “one center, four districts, nine projects”: Gopherson Chocolate Manufacturing Center, Swiss Town Experience Area (including Gopherson City Hall, Gopherson Conference Center, Swiss Town Style Street), Romantic Wedding Area (including Gopherson Wedding Manor, Rose Manor), Children’s Play Experience Area, Leisure Agriculture Sightseeing Area (including Cocoa Forest, Blueberry Sightseeing Garden).
Smile Chocolate Center consists of a chocolate factory and a chocolate world: in the “chocolate factory” there is a 156-meter-long fully transparent sightseeing channel, where visitors can watch the world’s advanced chocolate production lines; in the “chocolate world” tourists can experience chocolate culture , Appreciate chocolate crafts, make personalized chocolates by yourself, taste various chocolates, drinks, desserts and other fun and interesting activities. “
In this “Chocolate Museum”, you can learn about the history of chocolate development, where high-quality cocoa beans are produced, how they were discovered, and how they traveled across the ocean to Europe and became a luxury food for nobles at that time.
Different types of cocoa beans are packed in wooden barrels.
There is also a town hall chocolate sculpture made for the town by Belgian chocolate sculpture master Danny in the museum. This chocolate model weighs 10 tons and is now the largest chocolate sculpture in the world.
Then, it’s time to watch the actual chocolate production process. There is a fully transparent sightseeing channel with a length of 156 meters in the factory.
In this world-class chocolate production line, you will see world-class production equipment from Switzerland, producing chocolate.
Just watching how chocolate is made is not enough. When you come to the chocolate factory, of course you want to eat it! eat! Try it!
The tasting corridor is about tens of meters long, and there are more than 20 different flavors of chocolate, all of which are free! Chocolate cakes, chocolate candies, chocolate puffs…
In addition to these “normal” desserts, there are also some chocolates with a more unusual style in the tasting area, such as spicy dark chocolate…
At the end of the tasting area, there is also a huge chocolate fountain, the point is, this is also edible! There is a biscuit basket next to it, pick up a crispy biscuit, dip in the flowing chocolate fountain, don’t you feel like you are in a fairy tale?
4. Karls Farm, Germany: Strawberry Experience Paradise
There is a Karls Strawberry Experience Park near Rostock, a city in northern Germany. It is a large-scale experience park including a farmer’s market, water and land amusement park, rock climbing frame, small zoo, picking garden and aquarium. Almost all entertainment facilities here are free.
This strawberry-themed children’s experience farm is located in the small town of Purkshof on the coast of the Baltic Sea, covering an area of 120 acres. Founded by his grandfather Kars in 1921, after three generations of hard work, it has developed into a large-scale chain experience strawberry farm on the coast of the Baltic Sea, completing the perfect combination from primary to tertiary production.
The first thing you encounter when you enter the farm is a large supermarket with all the strawberry products you can think of. There are many things in it for free tasting. All the food products in the supermarket have their own trademarks and are made by the locals themselves.
① Sales area
This is just the tip of the iceberg, because there are so many drinks related to strawberries, including wine, high-alcohol wine, fruit beer, beverages, juices, etc.
There is a vast strawberry garden to provide natural and fresh strawberries. It is easy to think of making candies and jams. Candies include: hard candy, soft candy, cotton candy, bubble gum, lollipop… There are many types and shapes Different, and the jam also has a unique taste, neither sweet nor greasy.
There are many flavors of fruit tea here, many of which contain strawberry elements. The coffee has been reprocessed by the locals and strawberry flavored coffee is sold.
Surprisingly, hand creams are covered.
Some olive oil, various sauces for spreading bread, and homemade sausages of various flavors are also sold here. Through the glass, you can see that the production volume is amazing in a small production space.
There are also stones from the Baltic Sea, marbles played by children, decorative items and storage items at home, plush fur coats and shoes, bedding, plush toys, kettles and cups, perfume, essence, soap, books, etc. Supermarkets contain almost everything covered.
From the wide variety of sales areas, it is not difficult to find that the Karls company established in 1921 has been committed to research and development of various products. At present, the area of its own supermarket is larger than that of ordinary urban supermarkets, and there are selling points for retailing its strawberries throughout Germany.
② Production area
Even though Kars Strawberry Paradise sells all kinds of interesting strawberry-flavored foods, the most attractive thing for tourists is its production area, which includes sausage production area, chocolate production area, coffee and jam production area, etc. Once you stay, you will leave for a long time Without it, the psychology of wanting to find out makes people stop in each production section.
Compared with other European countries, Germany’s most prominent is its high degree of mechanization throughout people’s lives, from automatic cleaning agents, cutting machines, peeling machines in supermarkets to various high-end vacuum mixers, plastic Machines, etc., people seem to serve the machines, and one of their main tasks is to serve the machines well, including using, cleaning, and maintaining them in the correct way.
The supermarket has specially opened up a place for these two pastry chefs to make hard candies for the entire supermarket.
This is the star product among strawberry products, why do you say that? The core of the jam is strawberries. Due to the local geographical and air conditions, Karls strawberries have a unique flavor, sweet but not greasy. Eating them can stimulate the secretion of saliva in the mouth. This is why the jam will be more delicious because of strawberries. The staff pours sugar, stirs it into a puree, and puts it into a pot to boil. The tasting area is equipped with various German breads and strawberry jams, which are very fragrant, sweet but not greasy.
From a distance, I thought it was a drink counter, but when I walked in, I found a row of chocolate tempering machines and chocolate molds.
Walking forward in the chocolate area, you can see the machine for roasting coffee beans. It turns out that there are sacks of raw coffee beans here, which are roasted, ground, and finally produced for sale.
5. Cases for reference
① Rich product system
A healthy and developing tourism factory must have a rich product system, perfect service and operation mechanism, and considerable profitability. A tourist factory must have creative products and a sense of participation in personal experience in order to bring unlimited business opportunities. Due to the shortage of workers, traditional industries are difficult to maintain their competitiveness. However, if they are combined with the tourism and leisure industry, the craftsmanship that was only used in production in the past can be used as a cultural display, and the factory will directly become a “tourist factory” at the end of sales and service. Production will be more in line with Social needs can create new business opportunities.
② Emphasis on interaction and experience
The construction of sightseeing factories must see the attractive force of interaction and experience. This process must not only be interesting and creative, but also fully reflect the characteristics and emotional connection with people. The misunderstanding of the development of many tourist factories on the market is that they pay too much attention to hardware investment and ignore the emotional experience of tourists.
③Let professional people do professional things
Industry and tourism have different industry characteristics. It is easy for people in industry to go astray. On the one hand, we can try to introduce external teams with successful experience. On the other hand, we should pay attention to cultivating local forces, guide the organic combination of production, learning and research, support universities and enterprises to jointly cultivate tourism professionals in tourism factories, and encourage tourism theory research in tourism factories. and development practices.
④United and unified development
The follow-up operation of the tourist factory needs sufficient flow of people as support. This requires an effective connection between the tourist factory and traditional scenic spots and integration into the local tourism system, otherwise the tourist factory will become an isolated island. It is possible to consider docking with local travel agencies, and include local sightseeing factories in their tourism routes, so as to realize the harmonious mutual feedback of industrial tourism and traditional tourism.
Source: Zennong Commune
