[E Group Overseas Report] At the Los Angeles International Auto Show at the end of last year, the Jeep Wrangler’s pickup version, the Gladiator, finally unveiled its mystery. This not only allows the pickup truck bloodline of the Jeep family to continue after being away from the market for more than 20 years, but also makes a completely different playful product in the pickup truck market. So from all angles, the Jeep Gladiator has its own hot-selling temperament.
After waiting for nearly half a year, Jeep officially announced the price of the Jeep Gladiator on the eve of the New York International Auto Show. According to the official price, the price range of the new car is between US$33,545 and US$43,565, or about RMB 225,000 Yuan to 292,000 yuan. With the launch of the new car, Jeep also officially launched a first limited edition model, priced at US$60,815, or about RMB 408,000. This limited-edition Gladiator, which is limited to 4,190 units, was sold out a week after it was released. This shows how hot the Jeep Gladiator is.
According to Jeep’s practice, under the price of the base model, a series of rich optional accessories will also be provided. So, how much does a Gladiator with all optional configurations cost?
According to Jeep’s official optional configurator, the Rubicon model equipped with all optional packages is priced at US$64,000, or about RMB 429,000. Jeep’s optional configuration for the Gladiator is very rich, providing 10 body colors, and even the tires provide all-terrain tires or mud-terrain tires as a choice. The roof provides the choice of soft top and hard top, the lights can choose LED light sources, and the front bumper can also provide steel competitive bars.
Inside the vehicle, the Jeep Gladiator’s optional configuration includes leather seats, a hardtop roof, all-weather floor mats, and an 8.4-inch center console LCD display. In terms of active safety configuration, it includes adaptive cruise control, front camera and other configurations. These configurations, without exception, require pocket money.
At the same time, Jeep also provides a series of package configurations including trailer package, winter package, auxiliary switch package, air purification package, cargo box treasure, etc. The range of optional equipment is very large. The diversified configuration also means that consumers can have a more diverse choice. Next, what we have to wait for is when Gladiator will come to the Chinese market.
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