In 2019, the BMW Group achieved comprehensive and high-quality development in China, delivering a total of 723,680 BMW and MINI vehicles, a year-on-year increase of 13.1%, setting the best sales record since the company entered the Chinese market in 1994; among them, 67,897 vehicles were sold in December , an increase of 8% year-on-year. Over the past 26 years, China has gradually developed into a leading global strategic market for the BMW Group. The Chinese market is no longer the largest single sales market for the BMW Group, but has been upgraded to a global innovation center and new energy production and R&D base.
In 2019, the overall auto market went down, and the BMW Group maintained steady growth with a double-digit year-on-year growth rate, leading the Chinese luxury auto market. Mr. Gao Le, President and CEO of BMW Group Greater China, said: “In 2019, we achieved high-quality growth-with the support of our dealer partners, we not only became the number one automaker in China’s premium car market In 2020, the company will continue to promote the implementation of the ‘2+4’ China strategy, focus on customer needs, and promote the company’s business success today and in the future. Continue to strengthen the strategic deployment of ‘in China, hand in hand with China, for China, and for the world’.”
Throughout the year, BMW models maintained growth in all major market segments. The annual sales volume of the BMW X family increased by more than 50% year-on-year, defending its leading position in the luxury SAV market. The new BMW X3, which has entered a full sales year, delivered more than 120,000 units throughout the year, becoming the main driving force for business growth this year. The annual sales of the new BMW X1 exceeded 96,000 units, leading the market segment. As the pioneers and leaders of their respective market segments, BMW X5 and X6 continue to lead the segment in annual sales. The cumulative delivery of the new BMW 5 Series exceeded 173,000 units throughout the year, maintaining its leading position in the market segment. After the mid-year iteration of the new BMW 3 Series, the production capacity has grown rapidly, and the annual sales of the 3 Series family exceeded 130,000 vehicles. BMW’s large luxury car family has brought more customers in market segments, among which the innovative BMW X7 has received wide acclaim from the market and favored by consumers since its launch. In 2019, BMW completed the delivery of its 50,000th customer for new energy vehicles, achieving a year-on-year growth of 34.1%. The annual sales of BMW M have maintained growth, and this year will provide Chinese users with richer high-performance driving pleasure.
In 2019, the MINI brand ushered in a milestone development, and the smooth progress of the beam project accelerated its electrification and localization process in China. In 2019, the MINI brand delivered a total of 32,678 vehicles in China, a year-on-year increase of 11.3%.
In 2019, the BMW Group delivered a total of 2.52 million BMW, MINI and Rolls-Royce vehicles worldwide, ranking as the world’s number one premium car manufacturer for 16 consecutive years.
Looking forward to 2020, the BMW Group will continue to focus on customer needs, improve customer experience, and promote the sustainable and high-quality development of its core business; at the same time, it will continue to strengthen its layout and investment in mobility innovation to promote future mobility development.
