The annual Double 11 National Shopping Carnival is approaching. Whether it is an e-commerce platform, merchants or users, they are all eager to welcome this “prosperous age” of consumption. With the growing scale of Double 11, the categories involved have gradually expanded from a single fast-moving consumer goods to bulk commodities such as automobiles. Recently, Chery Automobile announced that its two popular SUVs, Tiggo 8 and Tiggo 7i, will officially “conquer” this year’s Double 11, creating a more convenient, cost-effective and trendy new car buying model for consumers.
From now until November 11, consumers can search for “Chery Automobile Official Flagship Store” on the Tmall APP to participate in the event, pay a deposit online through the Tmall Chery Automobile Official Flagship Store and place an order for Tiggo 8 and Tiggo 7i to enjoy Value-for-money discounts: Tiggo 8 Double 11 Limited Premium Edition new car will drop 10,000 yuan, only 85,800 yuan; Tiggo 7i will drop 20,000 yuan up to 79,800 yuan.
Chery double 11 car purchase process
It is worth mentioning that Tiggo 7i, one of the models participating in the Double 11 event, is the first “new retail” car launched by Chery Automobile. On June 28, Tiggo 7i was launched in ICBC, Postal Savings Bank of China, Ping An Bank, Autohome, SF Express, Yixin, Souche, Uxin, Tuanche, Peanut Haoche, Suning Auto, Daochedi Launched under the joint witness of twelve platforms, the official guide price is 99,800 yuan to 115,800 yuan. It is equipped with a 1.5T engine and meets the National VI emission standards. It has achieved a number of configuration upgrades on the basis of Tiggo 7. Since its launch three months ago, Tiggo 7i has been widely welcomed by young consumers with its innovative “new retail” car purchase mode.
Tiggo 7i
Tiggo 7i and Tiggo 8 will compete on Tmall Double 11 this time, which will further enrich Chery’s “new retail” product lineup. The Tmall platform itself has a strong traffic advantage. Using big data capabilities and Internet technology, Chery Automobile’s offline stores can achieve precise diversion and directly increase the store’s customer base. At the same time, new retail has broken the boundaries of online and offline consumption scenarios, and can respond to consumers’ needs in a timely manner, provide better services, and greatly improve user experience.
In fact, since the beginning of this year, Chery has cooperated with many new car retail platforms, integrated customer big data, artificial intelligence and other resources, actively improved users’ car buying experience, and expanded new retail models and sales channels relying on the Internet. , finance, inventory, traffic, scenarios, intelligence and other aspects fully empower offline channels. Chery’s “New Retail” can not only solve the pain point that traditional dealers cannot fully cover consumers in the past, but also provide users with a more standardized, convenient and transparent car buying experience.
With the approaching of Double 11 and the potential release of Tiggo 8 and Tiggo 7i products, Chery’s further exploration and good performance of new retail will not only lead the innovation and upgrading of the marketing model of the auto industry, but will also further boost Chery’s growth in 2019. Sales growth.
