According to the data from the Passenger Association, in July this year, the retail sales of SAIC Volkswagen’s new-generation Passat reached 21,309 units, ranking first in the mid-to-high-end car market, with a year-on-year increase of more than 54%. Since the cumulative sales volume of the brand exceeded 2.6 million at the beginning of the year, the new generation of Passat has continued its legend and stood out in a market full of strong competitors. The Passat plug-in hybrid version, which has both strong power and fuel economy, is increasingly becoming a new choice for users who prefer new energy vehicles.
Take the lead in controlling the new pattern of B-class cars in an all-round way
The new generation of Passat is elegantly reborn in 2018, with flowing rhythmic design aesthetics, exclusive cockpit built with Phyon standards, a generation-leading digital vision, and newly upgraded net efficiency to create the strongest “IP” of B-segment cars. It is a well-deserved benchmark model .
Based on the brand-new flowing rhythmic design language of the Volkswagen brand, the appearance and interior of the new generation of Passat are more charming and beautiful, and the body size comparable to that of a C-class car is far ahead in its class. At the same time, its configuration level has been greatly improved. The 10.2-inch full-digital LCD instrument with a sense of technology, the 9.2-inch MIB advanced navigation and multimedia interactive system, and the HUD head-up display system have created a new generation of digital vision. The 360-degree bird’s-eye view panoramic visual parking assistance system, AFS intelligent follow-up headlights, Front Assist front safety assistance system and other equipment also bring users a leapfrog driving experience.
A new breakthrough in the plug-in hybrid drive market
In the consumption environment where new energy vehicles are booming, the Passat plug-in hybrid version came into being in 2018, and continues the excellent quality of Passat models.
The high-efficiency integrated electric motor combined with the “high-energy dual-engine” power combination system of the EA211 1.4TSI turbocharged engine enables the Passat plug-in hybrid version to create a sense of control beyond the same level. In pure electric mode, the battery life reaches 63KM, so you don’t have to worry about the mileage of commuting to and from get off work. Coupled with a comprehensive range of technological configurations, as well as comprehensive car purchase discounts such as “exclusive” free licenses and purchase tax exemptions for new energy models, it has become a benchmark for PHEV value in the mid-to-high-end market.
Relying on its product strength and precise market positioning ahead of the previous generation, the new generation of Passat continues to gain market recognition. From April to June 2019, the year-on-year growth rate exceeded 20% for three consecutive months. In July, it won the first place in the retail sales of mid-to-high-end cars, once again proving its strength as the king in this market segment.
