Internet technology companies may understand consumers better, but car companies understand drivers and passengers better. At the CES exhibition, the top “black technology feast” in Asia, automobiles, as an important carrier of black technology applications, became the largest exhibition area of CES for the first time in history. Among the many black technologies in automobiles, the most exciting one is undoubtedly the smart travel infotainment system SYNC+ jointly developed by Ford and Baidu, because it not only creates a new model of deep integration of traditional car companies and Internet technology companies, but also draws a beautiful future. It is a blueprint for the interconnection of people and vehicles, and it will soon be carried on the mass-produced car New Ford Edge and enter real life.
From thousands of machines to the era of Ford’s customized Internet of Vehicles, it is not uncommon for one car company to have one system, but an actual comparison will reveal that their functions are similar. The reason behind this is that the current Internet of Vehicles trend is more about Internet technology companies staking their land, and OEMs choose one that they can negotiate with, and change the cover to use on their own cars to help sell cars. The advantage of this is that Internet companies understand consumers better, but in fact, without the deep participation of car companies in research and development, many functions will only stay at the level of “possible” rather than “easy to use”. This is why many car owners complain about the practicality of the Internet of Vehicles system Reasons for low sex. SYNC+ is different. As one of the largest car companies in the world, Ford complements its massive “in-car user experience data” with Baidu’s leading artificial intelligence Internet of Vehicles technology. One understands passengers better, and the other understands users better. It is a strong alliance rather than a master-assistant relationship. Ford’s greater confidence is that it has a strong technical reserve, which enables the customized intelligent interconnection system of in-depth cooperation to achieve the effect of 1+1>2.
From imported products to localization, in fact, Ford has been developing vehicle systems for a long time. As early as 2007, the SYNC system created with Microsoft was a sensation. After many iterations, the latest SYNC3 has a good reputation among North American users. The launch of the new SYNC+, in addition to bringing customized functions to Chinese consumers, is also connected to the Baidu ecosystem, which understands Chinese people better, so that the functions are more localized and more suitable for consumers’ usage scenarios and needs. SYNC+’s series of hard-core black technology Speaking of the uniqueness of SYNC+, I have to mention the 12.8-inch vertical touch screen, which is quite eye-catching. However, the large screen is for people to see, but the function is for personal use. The large screen of Xinruijie ST uses the NXP i.MX8 dual-core automotive processor, which has a top-notch speed; at the same time, the screen resolution reaches 1080*1920. The actual experience Ultra HD. Another advantage of the vertical screen is that its interface is also vertical, similar to a mobile phone, and more familiar to use.
The first hard-core function of SYNC+ is real-life voice interaction, and the system recognition speed and accuracy are extremely high. The most embarrassing thing for many car owners to use voice interaction is that the AI does not respond after saying “Hello, ××”, or the AI responds for a long time after saying a sentence, making people suspect that their pronunciation is not accurate, and every time they talk to the AI, they must be serious , Things that were originally easy have become complicated, so they are rarely used. The advantage of SYNC+ is that there is almost no waiting time to communicate with the car. Some commonly used words such as navigation locations and songs can automatically respond without wake-up words, and it has a certain learning ability. Interpret instructions and respond quickly.
The second is navigation that is easier to use than a mobile phone. It is a habit of many car owners to prefer to use mobile phone navigation instead of car navigation, but in Xinrujie ST, you may have a different feeling. Destination fuzzy search, 3D mode, multi-way point navigation, multi-vehicle teaming and other functions are available one by one. It can also be zoomed in and out, and the night mode can be turned on at night, so that you can see more clearly without dazzling. Moreover, it supports navigation in the case of weak network or no network, which is undoubtedly more reliable than the short-term strike of mobile phones in weak network areas such as elevated roads and tunnels.
The third is massive entertainment content. Thanks to the rich Baidu ecosystem, SYNC+ has content platforms that many young people love, such as iQiyi, Ximalaya, and QQ Music. It also supports one-stop travel services, including watching, listening, eating, and playing. Think about “a car that can order movie tickets and seats” and “a car that can order takeaway food”, which is undoubtedly full of topicality for young people.
The fourth is smart car home interconnection, which can control air conditioners, sweeping robots, lighting and other smart homes in the car with voice. The seemingly forward-looking functions and practicability have been greatly enhanced. After all, who doesn’t have a smart home for modern young people?
Finally, let’s talk about the new Ford Edge. As Ford’s first domestic performance car in China, the new Ford Edge ST interprets “dynamic” to the extreme. Black mesh grille, matrix LED headlights, chrome-plated double-sided exhaust tailpipes, the individual appearance can stimulate young people’s passion for driving.
Entering the car is even more dynamic. The perforated leather steering wheel with the red ST logo, the ST logo on the sports coupe-style seats and headrests, and the welcome pedal marked “Ford Performance” make people feel like driving a racing car. The velvet carpet, B&O audio system and the super-large panoramic sunroof with a length of 1.45 meters and a width of 0.85 meters also create a sense of luxury that is rare among SUVs of the same level.
What best embodies the dynamic soul of ST is the pure Ford ST performance pedigree brought by the tuning of Ford’s global performance car team. The V6 2.7-liter EcoBoost twin-turbocharged engine has a maximum power of 237Kw, a maximum torque of 500N.m, and an acceleration of 7.2 seconds from 100 kilometers. It feels like you are not just sitting in a racing car, but really driving a racing car. Paying for the “interesting soul” is the consumption concept of the new generation of young people, and it is also an inevitable trend of new technology development. I believe that SYNC+, which understands drivers and passengers better in all aspects, can bring young people a more popular way of connecting people and vehicles. At the same time, this new cutting-edge world with both a dynamic appearance and an interesting soul will definitely win the favor of young car buyers.
