[Industry] Discuss the lack of talents that hampers the development of the camp

With the growth of individual demand for tourism in our country, the new lifestyle of self-driving cars and RVs has formed a huge market consumption demand. The establishment of the national policy vane, the tourism management departments of various places, and private capital are rapidly entering these ten fields. In the face of such Large-scale investment and construction, and the weakness of the campsite’s shortage of talents were quickly exposed.

Whether it is self-driving travel, RV travel, or characteristic towns, campsites, and traditional travel are all different, and the focus is also very different. At present, the training of tourism talents in various colleges and universities in my country is obviously lagging behind the development of the industry, especially for the management of campgrounds, which the country attaches great importance to, and it is even more difficult to find a “general”.

The country has also noticed this problem. The “Thirteenth Five-Year” Tourism Talent Development Plan issued by the National Tourism Administration Office proposes that by 2020, the number of tourism talents will reach 8.25 million from 6.7 million at the end of the “Twelfth Five-Year Plan”. million people. The “Outline” proposes to implement the tourism innovation and entrepreneurship talent development plan. By 2020, the distribution, level and type of tourism talents will be more reasonable. Institutions and other institutions have formed a group of highlands for tourism talents.

The reason

According to the survey, most of the founders of the campsite industry came from traditional tourism, real estate, design, media, and the Internet. After Gold’s entrepreneurial background, he also fell into the dilemma of lack of talents. The reason is that most of the campsites are located in scenic spots, suburbs and other places with beautiful scenery but remote areas.

From the perspective of job seekers, the remote working place can easily lead to a small social circle. The most important thing is that most individual campsites are now self-employed or small and medium-sized enterprises, which are limited by the size and organization of the campground. The structure, where it is difficult for practitioners to obtain career development space, and salary growth and other issues.

From the perspective of camp operators, there are obvious differences between individual characteristics and non-standardized campsite operations. It takes a lot of time to recruit a person to cultivate, so as to maintain the local cultural characteristics and non-standard accommodation of the campground tonality. The high cost of time will also increase the turnover rate. It may take three months to cultivate talents who will leave in less than a year, so there is a difference between talents and needs. If you don’t have your own talent pool or strong training resources, it is basically difficult to find a suitable one.

There are “traces” to follow

How to make the development of campsites more standardized and professional, and how to use professional talents to manage professional tourism projects can be said to be an urgent project. If there is no professional talent reserve and talent output, the development of the industry will become an unbreakable bottleneck. The rise or fall of any major follows the general direction of the country’s development. Take e-commerce as an example, its development has gone through three stages: the trial period, the normative period and the vigorous development period.

At the beginning, e-commerce majors were only established in the form of public electives and professional electives in various schools. With the close connection between the network and human life, the role and influence of the network cannot be ignored more and more, and people pay more and more attention to it. In order to meet market demand and standardize and scale the cultivation of e-commerce professionals, the Higher Education Department of the Ministry of Education of China approved a total of 13 colleges and universities to try e-commerce undergraduate majors in 2001. In 2010, the Ministry of Education approved a total of 339 undergraduate schools and more than 800 specialized schools to offer e-commerce undergraduate majors, which also marks that e-commerce education has entered a high-quality development stage in China.

In the same way, there are many tourism majors in various colleges and universities, but they are all aimed at the cultivation of talents in the traditional direction of tourism. With the rapid growth of the self-driving camping industry and the strong support of national policies, colleges and universities in our country have begun to pay attention to the majors in camp management and have entered the trial stage, such as Taibai Starry Sky Hill Hidden RV Holiday Camp and Xi’an Urban Construction Vocational College Co-founded Wowo Camp Management College.

Practitioner

Therefore, we interviewed the relevant person in charge of the Wowo School of Management. According to his introduction, the Wowo School of Management is quite different from the traditional colleges that focus on theoretical knowledge education. Whether it is copying foreign theories or applying similar professional injections The teaching system of tourism management, hotel management and other majors is far from the actual requirements of the industry for talents. Therefore, Wowo School of Management finally decided to choose a teaching mode that is more popular in international vocational education, that is, scene training. education system. Specifically, the course includes 40% of the basic courses, covering some basic knowledge of hotel operation management and tourism management, etc., and this part is mainly taught by teachers in the classroom. The other 60% are all practical training courses, including outdoor first aid operation, outdoor survival practice, professional driving skills, etc., all of which are presented as practical training. The purpose is to allow students to integrate into the camp situation more quickly, and to truly achieve a seamless connection after they set foot on the official job. The training courses invite senior practitioners in the camping and outdoor industries to teach as guest instructors.

From another perspective, we interviewed students who graduated from the college. Through understanding, we learned that the camp management major was not the first choice when choosing a major at the beginning, but through the teacher’s explanation and the on-site visit to the camp, we finally chose this major. Nowadays, most graduates are faced with the severe situation of being unemployed after graduation, and Wowo School of Management provides students with a package of graduation benefits, which undoubtedly attracts a large number of students and attracts public attention. However, since our country is only in the experimental stage of camp education, and the camping industry is in the stage of “fire in the circle”, there are still many challenges in training camp management talents. For example, at present, there is no very mature educational theory system for camp management talents in China, and the teaching staff is not professional enough, which will lead to relatively unsatisfactory talents cultivated in both theoretical system and practical operation. Secondly, although 500 campsites have been built, the quality of each campsite is uneven, and there is no room for broader development after the talents are matured.

Now some companies are negotiating with undergraduate colleges and the Ministry of Education to jointly set up majors specifically for camps. After learning theoretical knowledge for two to three years at school, they will conduct practical training in camps. Students who perform well will have the opportunity to go to Foreign mature camp management schools learn their professional camp management education system.

Conclusion: To revitalize an industrial chain, the easiest problem to solve is money, but the most difficult problem to solve is people. The construction of the camp is easy, but the operation is difficult. After the money is spent and the camp is built, how to use it to make money has become a huge problem faced by many camp investors. Chinese campsites want to be more standardized and professional, and the cultivation of talents is an important link that cannot be ignored. The lack of talents is an important factor restricting the development of campsites.