[Industry] Integrating niche events into mass entertainment venues

At present, domestic competitions are in an upward development stage as a whole, but the road to development is long and difficult. As far as automobiles are concerned, with the steady and rapid development of my country’s automobile industry, the group of car fans is growing day by day. The auto race and motor sports industry has a good industrial foundation and mass base. On average, the number of car enthusiasts and The number of on-site spectators is as high as 20,000 or more. However, limited by the development of motor sports venues and car culture, the public’s consumption of motor sports is still in the development stage.

In order to better attract the public to participate in niche sports such as automobiles, the construction of sports should focus on the comprehensive utilization of venues, and integrate professional venues into more entertainment arenas that meet the needs of the public, such as karting , youth training centers, etc. In terms of event culture development, on the basis of professional event development, it is necessary to actively develop related activities that the public participates in, such as the National Challenge. Through these, the public can be interested in and actively participate in the event, so as to meet the growing demand for event culture consumption.

With the rapid development of China’s self-driving tourism and camp construction, the camp creates sports events in the construction and operation , seeking common development. In terms of the selection of sports events in the camp, I think several principles should be followed, and special events should be created according to local conditions; events that are friendly to the people are held, which are easy for the public to participate and love; have certain industry resources and event operation foundation; form monthly competitions, quarterly competitions, and annual events. competition system.

If camp sports events want to form a certain market effect and create a recognizable and participatory IP, they also need a series of business strategies. For example, according to the different natural environments where the camps are located, develop distinctive sports events according to local conditions; through effective cooperation between camps in various places, develop sports events into series, sub-stations, and finals, with a large-scale and systematic approach. Accelerate the rapid development of camp sports events, realize the branding and scale of sports events, and at the same time, through various publicity channels and friendly cooperation with relevant industry associations, quickly enhance the popularity and industry influence of camp sports events; in sports venue planning and In terms of content, it effectively combines professionalism and entertainment, gets rid of the single sports event operation mode, and actively cooperates with relevant partners to create content-rich events, themed carnivals and other activities to meet the competition and entertainment consumption needs of people of different ages and rapidly improve Participation in sports events; strengthen the camp reception capacity and cooperate with the surrounding tourism industry, so that sports event participants can achieve a beautiful and memorable participating trip while competing.