[Industry] “Tao” also has a road “on the road” has become a tourism business opportunity

Scenic road is a roadside or within sight, with aesthetic, natural, tourism, cultural, historical and archaeological recreational value. Our country has a vast territory and magnificent mountains and rivers, and has superior conditions for the development and construction of different types of scenic roads; the transportation network is well developed, and expressways and other grades of roads form a well-developed road transportation network. Any place can use resources ranging from 300 to 500 kilometers to build China’s “Route 66”.

In the face of such a large tourism resource market in China, in addition to the development of traditional tourism service models, we should also see that, using camps as embellishments, using the model of scenic roads, and through the combination of enterprises and governments, we should establish a national scenic road system to create The national business card of road tourism is an important engine for stimulating local economic development, and it is also of great significance for promoting the coordinated development of transportation, tourism, landscape, culture, and environment.

Tracing back to the source

Scenic roads have a history of one hundred years in North America and Western Europe. They have long been recognized and strongly supported by the government, and have gradually formed an independent research field with fruitful research results. The rapid development of self-driving travel has strengthened the tourists’ landscape viewing experience, and the scenic roads that have been born from this have become a special tourism product. The service function of the campsite can satisfy the rest experience of tourists on the way, and it is the perfect meeting point for the scenic road. It can be said that the camps appear on the two wings of the scenic road, which maximizes the charm and characteristics of the scenic road itself, making the “Tao” also have a way.

As the birthplace of scenic byways, the United States proposed an official promotion plan in 1995 – the National Scenic Byway Program. At present, the United States has built up to hundreds of scenic byways and Pan-American Scenic Byways, including the “Mother Road” – Highway 66, West Coast Highway 1, etc. scenic road system.

Germany’s “Romantic Road” is located between Frankfurt and Munich in southern Germany, with a total length of about 220 miles. From north to south, it connects many medieval German-style towns and castles, and is one of the world-famous heritage scenic roads.

British scenic roads are called “public trails”. They are very dense and spread all over the country. They preserve the native vegetation and wild native tree species to the greatest extent, and they are in harmony with nature. The most famous are the “Public Way” along Lake Windermere and the “Public Way” along the River Thames.

In Japan, which has a small land area, dense population, and lack of natural resources, the construction of a greenway network can alleviate these contradictions to a certain extent. In Tokyo, the government has spared no effort to build greenways. On the one hand, it provides a platform for the physically and mentally exhausted citizens to play and relax.

The way to crack

Camp construction has the characteristics of flexibility, short periodicity, and low destructiveness, while in the construction of scenic roads, great emphasis is placed on service facilities that are less constructive, more mobile, and more random. The two coincide. The construction of scenic roads provides an important platform for the development of self-driving camps. When the road becomes a landscape, the camp becomes a landscape within a landscape.

Taking the “CITIC Yunnan Scenic Road” as an example, it is positioned to build Yunnan into a high-end leisure tourism destination, combining outdoor leisure activities such as hotels, homestays, scenic spots and camping, and connecting camps with lines. This is a relatively small and high-end tourism The complexes are connected in series to form a new consumption model, that is, “camp + scenic byway”. There are 57 scenic spots in the entire scenic belt from Kunming to Deqing. How to create a campsite scenic route to achieve better results? On this line, only seven camps can be used to fully radiate the services on the entire scenic road. When self-driving tourists travel on this line, they don’t need any tour guides and tour leaders. They only need to get a road book and choose products according to their own needs, and then they can experience standardized services and unique travel methods.

In addition to the scenery along the way, various types of tourism products are distributed on various nodes in the scenic road for tourists to stop and rest. Among these products, there are many camp projects. Such as tourist service centers, tourist souvenir shops, catering and accommodation facilities, etc., can all be solved through camping. It can be said that camping products can run through the construction of scenic roads and are an important solution for scenic road service facilities.

With the introduction of the concept of global tourism and the continuous introduction of national favorable policies, the demand for camp tourism projects is also increasing. However, there are always certain bottlenecks in the construction and promotion of campsites, such as integration with scenic spots, integration with other projects, and implementation and operation. The development and construction of the scenic road seems to have opened a door for the development of the camp. The strong combination and fit point have found a fulcrum for the future of the camp. We have reasons to believe that in the blueprint for the construction of the National Scenic Byway, a good spring for the development of the camp will be harvested.