[Industry] The key to camp planning and design lies in business logic

In the general view, camping is a short-term outdoor lifestyle, an outdoor activity to meet the needs of surveying and mapping or short-term tourism, and it seems to have nothing to do with “industry”. However, this activity, which seems to require certain specialized skills, is itself a leisure activity. Since 2013, it has gradually integrated with tourism elements, forming a creative tourism industry. With the improvement of the quality of life of the people, the scale of this cake has become more and more impressive in recent years.

Camping holiday tourism is a high-consumption product, which solves the basic functions of eating, living and playing for tourists, and provides safe, high-quality and comfortable travel services and travel supplies for self-driving riders. Then the planning and design of the campsite should be based on customer experience and sustainable management as the core idea, and the business logic of operation management thinking should be introduced in the planning and design stage, and the functional layout and theme characteristics of the campsite should be gradually improved, and the advantages and themes of the campsite should be highlighted. Features, meet the needs of the market, and realize the sustainability and profitability of campsite project management.

In this regard, after years of practical experience in camp planning, design and operation management, we have sorted out the following six viewpoints on camp planning and design to share.

Top-level business logic design

At present, many organizations only carry out landscape design on the planning and design of campsites. However, the key to the design of campsites lies in the commercial logic design. What is commercial logic design? In fact, it is to organically integrate the profit point of the campsite with the surrounding market environment and natural environment. In combination, profit-making projects are designed in the initial planning of the campsite, so that the campsite can have sufficient cash flow in operation to support future development and growth.

Where is the beautiful scenery, where is the campsite

At present, the planning of many campsites only stays at the level of landscape planning, and a lot of money is spent on landscaping, and too much investment is spent on roads, greening, and garden landscapes, which will have a huge impact on the cost recovery of future campsites.

In the process of planning and construction of campsites, we must insist on adapting measures to local conditions, give full play to resource endowment and environmental advantages, try our best to reduce investment and development, protect the original ecological resources to the greatest extent, and fundamentally ensure that the campsites are extremely close to nature. combine.

“Camping is not about developing scenery and creating scenic spots, but where there are beautiful and unique scenery, there is camping.” This is the principle that has always been adhered to in outdoor tourism and camping planning and design. Only by developing resources on this principle can we maintain the environment of the scenic spot while developing tourism in the scenic spot, and create a personalized camping base.

Market positioning first

For any camp project, humanization is the primary consideration. Camp site selection and camp design should fully consider the needs of campers, because camps serve tourists, and public participation is an important part of camp planning and implementation. At the beginning of the planning and design of each campsite, the camp should be well positioned. To do a good job of positioning, you can start from the following two aspects: 

First of all, you have to consider which part of your camp audience is, whether it is locals or foreigners, and adopt different operating strategies according to the different audiences who come to the camp. Secondly, it is necessary to think about what the people who come to the camp need. You can think about it in terms of food, housing, transportation, entertainment, etc., and then combine the characteristics of the environment and local characteristics to determine the theme of the camp.

Outstanding theme features

The planning and design of the campsite should not be designed for the sake of design, but should be designed with operation management as the core. The campsite needs to integrate ecological resources, cultural resources, and tourism resources, and highlight the theme of the campsite by borrowing the scenery and embodying the sentiment. What is the theme feature? It is the difference between you and other campsites. What is the difference between you and other campsites? What is unique is your theme feature.

For example: Xiangyang Longzhong Luyun Namei campsite project takes the Three Kingdoms culture as the theme, and is laid out according to Zhuge Liang’s eight formations. Around the concept of “Golden Ge and Iron Horse Touring the Three Kingdoms, Military Tent Cooking Wine and Discussing Heroes”, the theme of the Three Kingdoms Culture Military Tent is created campsite. Wuhan Huachao River Bay Luyunnamei Campsite project incorporates Huachao culture, flower tourism, wedding elements, agricultural customs and other content, with the theme of “Romantic Flower Morning Tour·Camping in the Red Leaves”, to create a four-season red, one step at a time The flower tourism style campsite with the scenery.

In addition to the above-mentioned camp theme features, some common elements of the camp are added at the same time, namely the eight core elements of food, housing, travel, travel, shopping, entertainment, nourishment, and education. In addition to playing and experiencing, camp planning should take into account the elderly, children, pets and many recreational items. It is also necessary to provide service design for self-driving tour groups and create unique tourist destinations with heart. This is the planning and design of campsites. Key work to be done.

Customer experience first 

At present, for Chinese tourists and self-driving travel groups, most of them travel with family and friends. People are more inclined to the concept of leisure travel, and they are more accustomed to spending money on enjoyment while also pursuing the quality of service. Campgrounds belong to the tourism service industry, and high-end services are an important indicator of the excellent quality of campsites.

Various accommodation experiences such as RVs, wooden houses, tents, bubble houses, and containers are the theme of Luyun Namei Campground. In order to meet the different needs of different families and groups, different plans and designs have been made according to the needs of camp consumer groups, such as special food, lawn banquets and other projects. Privacy and exclusivity should also be considered in the design of accommodation units, and the diet is more family-oriented and natural.

In addition, the various entertainment projects and play routes developed by the campground are also a manifestation of high-quality services, including children’s growth camps, pet parks, drive-in theaters, etc. In addition to experiencing different entertainment and sports items in the camp park, the development of peripheral extension tourism products is to satisfy the tourists who come out to camp.

Operations Management Thinking

From an operational point of view

Camp planning and design must first consider the separation of dynamic, static, dynamic and static, logistics and other areas, which is not only easy to manage, but also can protect the property safety of guests.

From a security point of view

When planning a campsite, it is necessary to consider the flow of people, vehicles, hiking and other passages for reasonable arrangement and division, so as to protect the personal safety of guests.

From a cost point of view

For example, combining tourist reception areas, shopping malls, and service areas together and managing them in different areas can reduce costs well at the beginning of construction and facilitate personnel management and operations in the later stages.

From the point of view of income

Place commercial camps on the moving line of transportation and tourist spots, such as water bars, coffee bars, convenience stores, etc., which will not only facilitate customer replenishment, but also drive capital income.

To sum up, in terms of camp planning and design, it is necessary to put an end to the decision-making of “brain-slapping” and consider it more commercially, so as to fully explore the rich and in-depth experience of the self-driving travel customer group on the tourist destination. Only in this way can campsites win a place in the environment of new tourism consumption upgrades and become the leader of a new leisure tourism life.