[Industry] Will the camp be a booster for the self-driving tour market or a fog bomb?

According to relevant data, the current self-driving tour market in my country has fallen to a stage of flat growth. As a new type of tourism product in my country, campsites can become a shot in the arm and inject new vitality into the self-driving tour market?

As early as the 20th century, the term “self-driving tourism” appeared in the United States, and then self-driving tourism began to be widely popularized in western developed countries. It was not until the 1990s that self-driving tourism in China gradually emerged. In recent years, with the continuous development of my country’s economy, as of the end of 2016, the number of cars in my country has reached 194 million, and people’s consumption concept and consumption psychology have gradually changed. Therefore, more and more people choose to travel by car. Driving tourism has gradually seized the traditional tourism mode of group tours and has become an important part of the tourism industry, driving the economic growth of the tourism industry.

The crazy growth phase has come to an end

Now China has experienced 18 years of caravan camping tourism. The continuous increase in private car ownership has provided a prerequisite for the formation of the self-driving tourism market. Consumer demand has risen and the market capacity has continued to grow. With the advent of the era of mass leisure tourism, tourists have changed their travel methods. Many tourists are no longer satisfied with the traditional travel method of “going here for a visit”. Today, when “experiential” tourism is prevalent, self-driving tour groups pay more attention to experience and experience. Unique tourism experience and feeling through different tourism products.

However, due to the late start of my country’s self-driving tour industry, the development is not perfect and there are many problems: insufficient self-driving service facilities and imperfect self-driving information platforms. Tourist destinations still lack products and special services for self-driving tourists, and insufficient consideration has been given to the facilities required for self-driving cars in the construction of scenic spots. Facing the rapid growth of self-driving travel volume, service system and derivative products, there is a lack of standardized management. The core of self-driving travel lies in the car. Whether it is self-driving by renting a car or driving by private car, vehicle insurance, maintenance, rescue guarantee, safety education and other supporting services are indispensable.

Entering the “13th Five-Year Plan” period, no matter from the perspective of market demand and supply factors, or from the perspective of development environment and policy norms, it marks that the extensive and quantitative growth stage of self-driving travel in my country has entered a stage of steady growth. This requires us to constantly standardize, optimize and mature in terms of facilities, products and services.

Moving towards the stage of intensive quality

When any industry develops to a certain period, there will inevitably be a period of slow growth that requires transformation and upgrading. At present, my country’s self-driving tour market is in such a state. The traditional camping-based leisure industry and the self-driving travel market must be transformed and upgraded to provide services at this stage of development, and the basic supporting services must go first. When the tourism industry is upgraded, it is an upgraded service that serves all tourists.

As a new tourism product, campsites will undoubtedly enrich the content of the self-driving tour market, will stimulate the self-driving tour market to become popular again, and become a booster for the self-driving tour market. And now many camps are gradually transforming from stop camps to personalized, diversified and comprehensive construction stages in order to adapt to the arrival of the era of mass tourism and self-driving tours. The camp is no longer just a parking lot for RVs and caravans, but also landscapes, events, parent-child education, outdoor development, theme activities, birthday parties, agricultural sightseeing experience and other projects for tourists to choose from.

Furthermore, when camping sites and self-driving tours frequently appear in government work reports, it means that they are closely related to global tourism and supply-side reforms. All-for-one tourism is a great opportunity for the development of the campground industry. When we presented the campground system and the campground network, everyone discovered that the campground-based campground network is the most important basic support for all-for-one tourism and self-driving tours in China. Adapt to the needs of supply-side structural reform and global tourism development, and enter an intensive and high-quality development stage. This change is not only an inevitable law of the growth of self-driving travel market demand, but also an inherent requirement for the industry to seek sustainable development.

As a “new member” in the tourism market, campsites conduct comprehensive consumption of catering, accommodation, shopping, and entertainment, and are very useful in enriching tourism products, promoting three-dimensional scenic spots, high-standardized services, and extending the value chain of tourism. big boost. More importantly, the vigorous development of camping tourism will play an important role in maintaining the vitality of the self-driving tour market, promoting the robustness of the tourism industry chain, and extending the integration of the tourism industry with other industries.